Gina Desjardins

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The ‘Second Screen’: Is This App Really Necessary?

Because I write about movies and television professionally, I’ll admit there are some aspects of the whole Internet experience that are probably …

Second screen first: Oscar night lets The New York Times explore being a live-event companion

A bad night for the Academy gave the Times a chance to work on its second-screen offerings, led by A.O. Scott and David Carr.<p>For New York Times film critic A.O. Scott, the thought of enduring this year’s Oscars — and host Seth MacFarlane in particular — alone at home on the couch was not a happy …

Horror film has in-cinema second-screen experience

<b>Dutch horror movie App will encourage audiences to use its companion app to enhance to the film-watching experience.</b><p>Traditionally, using your phone …

The Second Screen Comes To The Movies With App-Enhanced Film, “App”

The new Dutch thriller App incorporates a synchronized second-screen application into the story line.<p>It’s rare that moviegoers are encouraged to fiddle with their smartphones during a film, but that’s the case with <i>App</i>, the new Dutch movie directed by Bobby Boermans.<p>Before going to see the film, …

APP suspense film incorporates a second screen – the viewer's smartphone

Notable exceptions aside, it’s generally agreed upon that it’s improper to check one’s smartphone while watching a movie in a theater. The new Dutch …

Wife Swap creator develops reality/quiz hybrid with 'big second-screen element'

What next for the creator of shows including Wife Swap, Faking It and Undercover Boss? Stephen Lambert divulged some details on his next project …

Second-screen prototype hopes to boost couch commerce

Akamai Technologies demonstrated a prototype second-screen system that presents complementary content on a smartphone or tablet that is synchronized …

Squawka’s second-screen experience receives significant investor funding

Squawka is a second-screen web app that provides real time data visualizations of football matches across Europe and runs this alongside social media …

Second screen needs simplicity to survive

The emergence of social entertainment presents new challenges for broadcasters and advertisers who can no longer secure 100% of a TV viewer's …

Channel 4 second-screen app 4Now to allow real-time viewer interaction

Channel 4's second screen app will be called 4Now and will offer viewers real-time votes, games and quizzes – and enable advertisers to target them …

The 'Second Screen' Industry Is Set To Explode

The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.<p>This approach is often referred to as the "second screen," the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels …

Mobile TV

Channel 4 launching second screen 4Now companion app in July - Pocket-lint

Channel 4 will be the first UK broadcaster to launch a proper full second-screen, always-on companion app. Called 4Now - although that name could …

What "Second Screen" Technology Means for You

The Cable Show is the premier yearly event for the cable TV industry, bringing together operators and technology and equipment suppliers. One of the …

Second screen: the story so far is one of unfulfilled potential

When broadcasters discuss monetising the second screen, talk quickly turns to adding value and additional advertising revenue. E-commerce is rarely …

Second-screen TV heats up for Viacom, Twitter, Shazam and Gracenote

Viacom has become the latest recruit to Twitter's Amplify program, which aims to team up broadcasters and brands for sponsored tweets including video …

Outside the box: the hurdles facing second screen social TV

There's currently a lot of wilful gazing at the potential future of second screen, social TV – and rightly so – with Ofcom and Nielsen having both …

How Mobile Is Waging Battle For The Multi-Screen Living Room

But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.<p>In a <b>recent report</b> from <b>BI Intelligence,</b> we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when …

Living Rooms

Second screen 'sofa shoppers' on rise

Marketers and TV advertisers have increasingly been talking about "second-screening". This is when people watching TV use their smartphones or …

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, …

The Cross-Screen Marketing Ecosystem Explained

The question ad buyers have is whether advertising across screens can really help drive forward an overall campaign goal better than TV-only or traditional online campaigns.<p>A growing number of mobile ad industry companies are arguing that a cross-screen approach integrating mobile <i>is</i> more effective. …

Marketing

Why The 'Second Screen' Industry Is Ready To Takeoff

The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.<p>This approach is often referred to as the "second screen," the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels …

Mobile TV