Gilbert Tang

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8 Ways Salespeople Can Keep Generating Leads

This story originally appeared on Salesforce<p>Last week, during a client’s sales meeting, we got into a discussion regarding pipeline values. Needless to say, the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.<p>Several of the salespeople …

Thought Leadership

How to Be Remarkable at Following Up

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I recently had coffee with someone who had reached out to me for advice on marketing. He had been introduced through a friend, so the initial encounter went well as we already had someone in common.<p>We discussed specific low-hanging fruit …

Networking

Swarm Portal brings taste of iBeacon to mom-and-pop stores

Apple’s iBeacon has been hailed as the future of retail, and so far the indoor-positioning technology has made its way to big-time retailers like American Eagle and Macy’s. But context-aware data analytics should not just be for the big leagues, according to Swarm Mobile.<p>Today, the San Francisco …

5 Social Media Metrics that your Business Should Track

This post is brought to you by Simply Measured.<p>Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access to unprecedented information about how your content is received and acted upon.<p>As data gets bigger, more ubiquitous, and more social, …

$1 is too much for most startups to spend on marketing

Marketing can’t help most startups. Here’s why: most startups are mediocre—mediocre product, mediocre operations, mediocre support. How else do you explain the fact that over half of all startups are gone within five years, and only 30% ever make it to 10 years? The truth is that investing scarce …

Startups