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4 Tips to Save Money on Facebook Advertising

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements -- 80 percent of which came just from mobile ads alone.<p>There is no denying that advertisers have been flocking to the social …

Facebook Ads

Want to Produce Viral Blog Posts? Follow These Steps

If I could guarantee that every piece of content I created would go viral, I could spend a lot more time throwing myself out of airplanes. Since there’s no magic wand to wave that guarantees content will go viral, I’m stuck with just skydiving on the weekends and promoting content during the …

Marketing

How To Build A Global, Scalable Company - This Entrepreneur Has A Formula For It

Over the past few years, the discussion in Israeli tech has shifted. No more talk about innovation that leads to small exits, where both entrepreneurs and investors settle for less. Less talk about products that tackle very specific problems that result in smaller market opportunities. A lot more …

Startups

3 Ways to Make Sure Your Product Actually Solves a Problem

Minimum Viable Product (MVP) and "Lean" go hand in hand. If you're stuck trying to define an MVP, simplify by deconstructing what's in a name.<p>The Minimum Viable Product occupies a strange space within lean methodology. It's vitally important to your business, but not something you want to get stuck …

Molotov is defining the future of TV

For the smartphone generation, the idea that you have to sit in front of the TV at a very specific time to watch something is archaic and unconceivable.<p>And yet, I’ve been using Molotov for three months, and I can clearly say that the startup represents the future of TV.<p>Molotov is what Apple has …

20 Ways Your Business Can Outrank Anyone Online

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is there one particular website that consistently outranks yours? This can be an extremely frustrating experience. It seems like no matter what you do, you just can’t seem to improve your rankings.<p>This post will give you a checklist you …

Marketing

The inside story of how Amazon created Echo, the next billion-dollar business no one saw coming

"This is going to be hard," Limp recalls thinking. "It foretold a magical experience. But it would require a lot of inventions."<p>The reaction was understandable given the lofty goals outlined in the Echo's original plan: It envisioned an intelligent, voice-controlled household appliance that could …

Jeff Bezos

The bestselling singles of all-time – reranked by streaming stats

How do Elvis, Bing Crosby and Mariah fare if you take Spotify’s data into consideration? We’ve rewritten the record books to take account of modern listening habits<p>The music industry, traditionally, has been built on measurements. It used to measure physical sales – the charts – but that has …

The Only Social Media Checklist You’ll Ever Need

Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic.While …

Your blog as a business: successful strategies for writing your way to fame and fortune

<b>You hit publish. This is going to be epic. You wait.</b><p>Nothing happens.<p>You check your Google Analytics stats. Nope. No visitors.<p>Days go by and your blog …

Improving UX with Pixar’s 22 rules of storytelling

Handsome's Eric Celedonia on how to apply Pixar's 22 rules of storytelling to user experience design.The post Improving UX with Pixar’s 22 rules of …

UX Design

The Workflow App Favored By Designers At Airbnb, Dollar Shave Club, And Snapchat

Lingo not only helps keep designers’ assets organized, it makes syncing them across teams as easy as joining a Slack channel.<p>It’s sometimes hard to remember that iTunes once solved a real problem, given what a bloated mess it has become. Digital music was taking off, and so people had folders upon …

4 Hard Questions to Ask About Your Company’s Purpose

jennifer maravillas FOR HBR<p>In the early 1930s, cars in Europe were still a luxury for the rich. But in 1933 Dr. Ferdinand Porsche launched the People’s Car: Volkswagen. Its purpose was to enhance people’s lives through great engineering that offered everyone an accessible, high-quality car. The …

Employment

What the most common project management jargon actually mean (INFOGRAPHIC)

Just like any other discipline, project management has its own jargon and terminologies that you need to know. A standardized terminology helps …

How to craft the perfect playlist for productivity

Nothing has more of a negative impact on my workday than forgetting my headphones.<p>Like most people, music is a huge part of my life. I listen to the most music while I work, sifting through playlists, from neo classical to indie to electronica on what seems like a never-ending search for the …

Stephen King

4 Digital Marketing Trends You Can't Afford to Ignore

With customers' attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences.<p>I'm kicking off this shortlist of 2016 marketing trends with a prediction....<p>In the very near future, brands will rely less on traditional media to …

Golden Rules of User Interface Design

10 Usability Heuristics for User Interface Design<p>Based upon Ben Shneiderman’s “Designing the User Interface” and Jakob Nielsen’s “Ten Usability …

35 startups in Asia that caught our eye

Here’s our newest round-up of the featured startups on our site this week. If you have startup tips or story suggestions, feel free to email us. …

For Chinese Consumers, Indiscriminate Spending Is Over: McKinsey

In a new report to understand the Chinese consumer, consulting firm McKinsey & Co. finds that the days of indiscriminate spending on products are over. The focus is shifting to purchasing more premium products, and living a more balanced, healthy, and family-centric life.<p>From September to November …

3+ Easy Ways to Create Brand Awareness

<b>What’s in a name?</b>Well, when you’re a new entrepreneur and seeking to build awareness of your brand, a name can mean <i>everything</i>.In her article about …

Infographics

Notes on “The Future of Interaction Design”

Musings of a Silicon Valley Designer<p>The following essay is based upon a lecture given at the University of Notre Dame, hosted by the Department of …

Is The Internet Killing Creativity?

Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. Sent 2× a month.<br>You can unsubscribe any …

Web Design

15 things you probably never knew about mobile apps

Smartphone applications have completely changed the way of our life. They have opened up a world of possibilities, from ordering your favorite food …

Apps

Sketch vs. Photoshop: Is It Time To Switch From Photoshop To Sketch?

It seems that Sketch is becoming an increasingly popular design tool, gaining more and more market share around the globe.<p>After being made fun of for …

The 4 Universal Requirements For Great UX

The prestigious UX consultancy Nielsen Norman Group inspires a set of tips for designing butter-smooth user experiences.<p>As the saying goes, build the right thing, then build the thing right.<p>Usability is how well a product serves its purpose, and encompasses a variety of interface aspects: How …

China's Alibaba Bigger Than Brazil? Six Stunning Facts About China's Tech Market

Brazil, even including the recent slump, remains one of the most dynamic economies in the world.<p>But the nation collectively isn’t installing as many servers as e-commerce giant Alibaba<p>To help tech executives grasp the sheer magnitude of the IT build-out taking place in China, IDC’s Kitty Fok …

Google Ventures On How Sketching Can Unlock Big Ideas

Jake Knapp, author of Sprint, reveals a four-step process for sketching your way to greatness.<p>Imagine you’ve got a great idea. You’ve been thinking about it for weeks. You go to work, describe the idea to your teammates, and . . . they just stare at you. Maybe you aren’t explaining it well. Maybe …

Google kills Right Hand Side Ads: what does this mean for marketers and users?

<b>As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global</b> …

AdWords

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