Gigi Mazzeschi

37 Flips | 4 Magazines | 4 Likes | 37 Following | 16 Followers | @gigimazzeschi | Keep up with Gigi Mazzeschi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gigi Mazzeschi”

Why 99% of All New Websites Fail to Generate Leads

Here are the top five reasons why new websites fail to generate leads<p>Computer keyboard [illustrative].. (photo credit: ING IMAGE/ASAP)<p>X<p>Dear Reader,<br>As …

Digital Marketing

Google News has a new feature that may just pop your filter bubble

Announced at last week’s Google I/O keynote, the AI-powered Google News app officially landed today on iOS.<p>The app, which serves as a replacement for the seemingly-abandoned Google Play Newsstand on iOS devices, is excellent. It leans heavily on Google’s superb AI to surface stories you’re most …

Israel and Iran Are Headed for a Collision in Syria

A new reality is taking shape as one war gives way to new ones.<p>The reports of yet another Israeli Air Force strike this week on a base near Homs show that there is a new reality in Syria, taking shape as the civil war draws to a close—one that creates a predetermined chronicle of collision between …

Il Mezzogiorno lo salveranno i giovani, non il reddito di cittadinanza

<b>C’è una statistica che dovrebbe far incazzare chiunque viva o provenga dal Mezzogiorno d’Italia:</b> è quella illustrata qualche mese fa dallo Svimez, …

How blockchain will disrupt Google, Apple, Amazon, and Facebook

In the eyes of “experts,” when it comes to blockchain, there is often no middle ground — it will either be boom or bust, nothing in between.<p>I for one have become a big proponent of blockchain technology, especially the crypto-economics used to jumpstart powerful network effects.<p>Here be gadgetsNot …

Cryptocurrency

7 Simple Ways to Drive Sales on Social Media [With Examples]

<i>You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an</i> …

How to Optimize Your LinkedIn Profile for Better Visibility

Want to optimize your LinkedIn profile for visibility? Wondering which sections of your profile are most important? In this article, you’ll discover …

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Google’s new AI algorithm predicts heart disease by looking at your eyes

Experts say it could provide a simpler way to predict cardiovascular risk<p>Scientists from Google and its health-tech subsidiary Verily have discovered a new way to assess a person’s risk of heart disease using machine learning. By analyzing scans of the back of a patient’s eye, the company’s …

The New Facebook Algorithm 2018: Everything Marketers Need to Know

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>The Facebook algorithm is constantly evolving in order to provide a better …

Social Media

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Social Media

Google | The Next Web

All stories in Google<p>YouTube will fight fake news and conspiracy theorists by linking to reputable articles<p>While blame for the spreading fake news has often fallen on social media platforms like Facebook and Twitter, they're hardly ...<p>Napier Lopez<p>Android P Beta 3 is rolling out now<p>Android P beta 3 …

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.<p>This story originally appeared on Buffer<p>Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with …

6 Expert Tips to Running Your Instagram Like a Professional Influencer

These days, it seems like if you want to be an established brand, influencer, or professional, you need a large social media presence, especially on Instagram. Some of most successful Instagram stars have spun multi-million dollar businesses based on their social clout. With 800 million active …

Social Media

Here’s how much social media stars get paid to post ads

Surprise! The biggest celebrities aren’t always the highest paid.<p>Last November, actress Olivia Munn posted a video to her Instagram in preparation for the holidays: She wore green and red pajamas, she cooked a holiday turkey and she lounged on the couch with her two sweater-clad dogs.<p>She also …

How to Get More Likes on Facebook Without Buying Fans

Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture.In fact, as of June 2017, Facebook had …

Your Social Media Strategy Isn’t Complete Without These 21 Tactics

You’re ready to take social media to the next level.But if you aren’t building the traction you hoped for, there’s usually a reason.Just like any …

9 Tools to Simplify and Automate Social Media

Make your social life a little more manageable with these tech tools.<p>Social media has become such an integral part of society that even weddings and toddlers have hashtags. In the corporate world, our tech-centric lives mean businesses must have employees ready, willing, and able to monitor social …

11 Mid-Atlantic Small Towns That'll Charm Your Socks Off

From tiny towns that helped turn the tide in the Revolutionary War to quaint seaside villages and those that welcome trailblazers of all kinds, …

3 Things Every Company Blog Needs in Order to Build a Loyal Audience

Not getting traction? Try this.<p>Building an audience online is a challenge. I shared my story in another Inc column about what I learned after writing over 1,500 content pieces on the Internet, but I wanted to expand on the topic for those managing company blogs.<p>I'll start here: the reason most …

Ora il Made in Italy deve far fruttare le emozioni: valgono 10 miliardi

(PACO SERINELLI / AFP)<p>PACO SERINELLI / AFP<p>Qual è l’anima del “fare italiano”? Di cosa è fatto, qual è la sua essenza, quali sono gli elementi che lo …

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Every business owner seeks to boost their market share and find new audiences for our products and services -- it’s how we stay profitable. One of the best ways to reach new …

Crafting a Solid Content Marketing Plan

Updated November 20, 2016<p>Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media …

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has.<p>The photo-sharing app (hasn’t it become much …

4 Trends in Social Media That Are Changing the Game

It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.<p>Savvy brands have been using social media to engage with their audiences for a long time, and with continuous changes, updates, and additions making these platforms better …

How to encrypt your Facebook Messages

All 1 billion Facebook Messenger users can now encrypt their messages so that governments, hackers, and even Facebook itself can’t read them. Facebook announced its “Secret” messages feature back in July. Now it’s fully rolled out, but still a bit tricky to use. Messenger threads aren’t Secret by …

5 Proven Ways Posture Can Help Improve Mental Health

We’ve always heard our parents telling us to sit up straight, to walk tall, and to have proper posture. But, why is it that good posture is so …

VIDEO: What You Eat Changes How You Think

Watch to learn how diet affects the brain.<p>It's no secret that what you eat affects your body. But as a new video produced by TED-Ed points out, diet …

This simple trick can free up a ton of storage on your iPhone

Some popular ways include using Google Photo's free, unlimited cloud storage for photos and streaming music.<p>We've even seen a strange, roundabout way where you have to "pretend" that you're about to rent a movie, even when you don't have enough space for it.<p>The method I'm talking about here is to …

This Chinese tech giant just unveiled a stunning new line of smartphones

In an era when all smartphones start to look alike, innovation makes all the difference when it comes to picking a device. China-based technology company Lenovo is catching on.<p>The company just unleashed a slew of new smartphones at an event in San Francsico, from a massive, 6.4-inch phablet that …