Gigi Mazzeschi

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Israel and Iran Are Headed for a Collision in Syria

A new reality is taking shape as one war gives way to new ones.<p>The reports of yet another Israeli Air Force strike this week on a base near Homs show that there is a new reality in Syria, taking shape as the civil war draws to a close—one that creates a predetermined chronicle of collision between …

Middle East

Il Mezzogiorno lo salveranno i giovani, non il reddito di cittadinanza

Verità che sono scritte ovunque, ma che nessuno racconta: il Sud ha “regalato” al Nord 200mila laureati in quindici anni. Nel frattempo, tutto quel …

How blockchain will disrupt Google, Apple, Amazon, and Facebook

In the eyes of “experts,” when it comes to blockchain, there is often no middle ground — it will either be boom or bust, nothing in between.<p>I for one have become a big proponent of blockchain technology, especially the crypto-economics used to jumpstart powerful network effects.<p>But with so many …

Social Media

7 Simple Ways to Drive Sales on Social Media [With Examples]

<i>You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an</i> …

Marketing

How to Optimize Your LinkedIn Profile for Better Visibility

Want to optimize your LinkedIn profile for visibility? Wondering which sections of your profile are most important? In this article, you’ll discover …

Infographics

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Google’s new AI algorithm predicts heart disease by looking at your eyes

Experts say it could provide a simpler way to predict cardiovascular risk<p>Scientists from Google and its health-tech subsidiary Verily have discovered a new way to assess a person’s risk of heart disease using machine learning. By analyzing scans of the back of a patient’s eye, the company’s …

Machine Learning

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.<p>But few changes to the algorithm have sparked as much …

Facebook Live

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Infographics

Google | The Next Web

All stories in Google<p>Google rebrands Android Wear as Wear OS to attract more iPhone users<p>A few days ago, rumors started floating around that Google would rebrand Android Wear. While we expected that change would ...<p>Napier Lopez<p>Google open-sources AI for improving Portrait Mode in camera …

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.<p>This story originally appeared on Buffer<p>Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with …

Marketing

6 Expert Tips to Running Your Instagram Like a Professional Influencer | Inc.com

These days, it seems like if you want to be an established brand, influencer, or professional, you need a large social media presence, especially on Instagram. Some of most successful Instagram stars have spun multi-million dollar businesses based on their social clout. With 800 million active …

Marketing

Here’s how much social media stars get paid to post ads

Surprise! The biggest celebrities aren’t always the highest paid.<p>Last November, actress Olivia Munn posted a video to her Instagram in preparation for the holidays: She wore green and red pajamas, she cooked a holiday turkey and she lounged on the couch with her two sweater-clad dogs.<p>She also …

Public Relations

How to Get More Likes on Facebook Without Buying Fans

Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture.In fact, as of June 2017, Facebook had …

Facebook Live

Your Social Media Strategy Isn’t Complete Without These 21 Tactics

You’re ready to take social media to the next level.But if you aren’t building the traction you hoped for, there’s usually a reason.Just like any …

Marketing

9 Tools to Simplify and Automate Social Media | Inc.com

Social media has become such an integral part of society that even weddings and toddlers have hashtags. In the corporate world, our tech-centric lives mean businesses must have employees ready, willing, and able to monitor social conversations at any time of day.<p>Luckily, more social media tools are …

Marketing

11 Mid-Atlantic Small Towns That'll Charm Your Socks Off

From tiny towns that helped turn the tide in the Revolutionary War to quaint seaside villages and those that welcome trailblazers of all kinds, …

New England

3 Things Every Company Blog Needs in Order to Build a Loyal Audience | Inc.com

Building an audience online is a challenge. I shared my story in another Inc column about what I learned after writing over 1,500 content pieces on the Internet, but I wanted to expand on the topic for those managing company blogs.<p>I'll start here: the reason most company blogs fail is they treat …

Marketing

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Every business owner seeks to boost their market share and find new audiences for our products and services -- it’s how we stay profitable. One of the best ways to reach new …

Profit

Crafting a Solid Content Marketing Plan

Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media updates. So how can you …

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has.<p>The photo-sharing app (hasn’t it become much …

Marketing
Public Relations

How to encrypt your Facebook Messages

All 1 billion Facebook Messenger users can now encrypt their messages so that governments, hackers, and even Facebook itself can’t read them. Facebook announced its “Secret” messages feature back in July. Now it’s fully rolled out, but still a bit tricky to use. Messenger threads aren’t Secret by …

Privacy

5 Proven Ways Posture Can Help Improve Mental Health

We’ve always heard our parents telling us to sit up straight, to walk tall, and to have proper posture. But, why is it that good posture is so …

Mental Health

VIDEO: What You Eat Changes How You Think

Watch to learn how diet affects the brain.<p>It's no secret that what you eat affects your body. But as a new video produced by TED-Ed points out, diet …

The Brain

This simple trick can free up a ton of storage on your iPhone

Some popular ways include using Google Photo's free, unlimited cloud storage for photos and streaming music.<p>We've even seen a strange, roundabout way where you have to "pretend" that you're about to rent a movie, even when you don't have enough space for it.<p>The method I'm talking about here is to …

Mobile Technology

This Chinese tech giant just unveiled a stunning new line of smartphones

In an era when all smartphones start to look alike, innovation makes all the difference when it comes to picking a device. China-based technology company Lenovo is catching on.<p>The company just unleashed a slew of new smartphones at an event in San Francsico, from a massive, 6.4-inch phablet that …

Mobile Technology

American companies are 'masking' a $6.6 trillion mountain of debt

Too much debt, however, can be a bit of a problem to say the least (see: the financial crisis).<p>Well, American companies may just have a mountain's worth of problems, according to a new report from Andrew Chang and David Tesher of S&P Global Ratings.<p>"At the same time, the imbalance between cash and …

Economics

Instagram: The YouTube Marketing Platform?

While cross platform marketing is definitely a thing for most brands, that tends to limit itself in scope to certain networks. For instance, Facebook and Twitter, or Twitter and Instagram, or Facebook and Google Plus. A few other networks are left out on their own, treated as separate entities. …

Marketing