David McInnis

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The 10 things in advertising you need to know today

<b>1. Ad tech stocks are taking a battering.</b> YuMe stock was down 24.35%, and Millennial Media's shares tumbled 24.71% on Tuesday.<p><b>2. Facebook is struggling to sell ads in India.</b> Facebook earns just 15 cents per user in India every quarter, compared to the $7 to $8 it makes on each US user, according to …

Advertising

7 Facebook Statistics You Should Know For An Engaging Facebook Page

<i>This post was originally published on the Buffer blog.</i><p>One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.<p>While the best time to post is definitely …

How successful people make themselves luckier

The two most important days in your life are the day you are born, and the day you know why.<p>Unfortunately for some people, that second day never occurs. For lucky people, though, the second day—the day you know why—is often described as a personal epiphany. The most successful people have a clear …

Success

The Future of SEO: “It’s Complicated,” SEO Trends for 2014

I was at an eCommerce meetup this past week with some former colleagues, some of their clients, and some industry neophytes and vendors. As the night …

Fully-Automated Ad Management Startup Multichannel Raises $3M In Seed Funding

Multichannel wants to help marketers fully automate their online advertising so they can focus on developing campaigns instead of staring at software dashboards all day. Based in Hong Kong and the U.S., Multichannel has raised $3 million in seed funding from investors including founder Dmitry …

Primo Is An Arduino Robot That Teaches Kids Programming Logic Through Play

[protected-iframe id=”ae8c946f599326f689633dd0b4ee0152-24588526-39990176″ info=”http://www.kickstarter.com/projects/1039674461/primo-teaching-programming-logic-to-children-age-4/widget/video.html” width=”640″ height=”480″ frameborder=”0″ scrolling=”no”]<p>Dan Shapiro’s Robot Turtles board game …

5 Amazing Ogilvy Quotes that are Still Relevant to Content Marketers

Recently, I read a book about the history of advertising in the 20th century. One of the leading innovators was David Ogilvy. He is considered today, …