giacomo_lando

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How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.<p>Entrepreneur, Growth Hacker and Marketer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that nearly 96 percent of your first-time visitors are not …

eCommerce

How I Built a 6 Figure Business From Scratch Using LinkedIn and Nothing Else

Five years ago, I quit my safe "day job" and built an entirely new business from scratch using LinkedIn. Here's what I learned.<p>I opened the door and stepped out into the frigid night, wondering if I'd made the right move.<p>People thought I was crazy.<p>I'd just quit the safest, highest-paying corporate …

Employment

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Marketing

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.There aren’t many free, intuitive programs that give you the kind of super-valuable …

Analytics

20 MailChimp Integrations That Help You Sell More and Stay in Touch With Minimal Effort

Your customers are the core of your business, so communication with them should be paramount. But keeping in touch can be a time-consuming task that …

Marketing

Il vaso di "Bancora": brevi note sul credito deteriorato delle banche e sui più che legittimi dubbi circa i numeri ufficiali

Ripartiamo da dove è cominciato tutto il bailamme, che negli ultimi mesi sta travolgendo il mondo bancario, per fare un po' di chiarezza: la …

Dottor Renzi e Mister Berlusconi

<b>Il ponte sullo Stretto, i parlamentari che cambiano casacca, le promesse sull’Imu da togliere, le bordate a RaiTre.</b> Tira un’arietta da primi anni …

Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing …

Public Relations

Why Video Marketing is the New Darling of the Marketing World

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into …

Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year

Content Marketing is Everywhere in B2C Kraftrecipes.com 1 billion views a year Pepsi.com Powered by Newscred globally<p>Content Marketing is Everywhere in B2B Adobe’s CMO.com 2 editors / $1 million annual budget Nanagins Big investment in data and reports<p>Why? Driven by Shifting Media Consumption<p>What …

Marketing

The 3 Jobs of Content Marketing, and Why 1 Person Can’t Do Them All

You can’t just hire someone to “handle” your content marketing. At the very least, you’ll need three people to make it work.<p>As 2015 comes to a close, …

Crowdfire: Grow your audience and build a brand

I was able to sell 100 copies of one ebook on the first night… which created a snowball effect leading to even more sales.”<p>Patric Morgan<p>Author and …

Marketing

I 10 film inconcepibili al di fuori del Giappone - Wired

Nulla è strano come uno strano <b>film giapponese</b>. C’è un piacere tutto particolare nell’assistere alle proiezioni di questi deliri che sembrano non …

Salire su un palco e far ridere la gente

15 luglio 2013 11:21<p><b>Cose che fanno ridere/3</b><p>Il nostro <i>stand-up comedian</i> più dotato, Daniele Luttazzi, si è perso non tanto perché ha rubato un mucchio …