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Future of Advertising Tech: Manipulation or Personalized Targeting?

Lately with the political debates going on everyone seems heated about topics, trends, data. Who's story is right, who's story is wrong. The reality is most of social media and content is being tailored to your personal preferences so debating while fun, it is actually less likely with Facebook …

Digital Advertising

17 Marketing Influencers Share Their Favorite (Little Known) Apps

Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common?<p>If …

5 Powerful Tools You Should Use to Dominate Social Media | Inc.com

Social media channels can take all the time you are willing to throw at them and then take the same again. Yes, we need social channels for marketing, but it needs to be on our terms and work for us, not against.<p>Luckily there is a wide range of third-party apps that make Twitter and Facebook easier …

Project Management

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing<p>Social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s …

Public Relations

How social media is helping Islamic State to spread its poison

Whistleblower Edward Snowden’s treachery has paved the way for a very new form of propaganda, as terrorists change the way they communicate to evade security agencies<p>Edward Snowden should feel very proud of himself as he enjoys the comfort of his Russian safe haven. Not only has the …

Surveillance