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142 Flips | 3 Magazines | 9 Likes | 5 Following | 102 Followers | @gevou | Keep up with gevou on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “gevou”

Do Accelerators And Incubators Serve Themselves Better Than Startups?

There are now more support resources for startups than ever. Trouble is, most oversell and under-deliver.<p>According to the 2015 Kauffman Index on startup activity, American startups are on the rebound, with approximately 310 entrepreneurs for every 100,000 adults in the U.S. today. That translates …

How to design a better product in 5 days

The second day is the most important for brainstorming. Here is where the team creates most of its ideas and the product begins to form. Based on the goals established the day before, the team works with coming up with the best possible solutions.<p>A design studio is a great way to get people working …

Why Organizations Don’t Learn

Virtually all leaders believe that to stay competitive, their enterprises must learn and improve every day. But even companies revered for their dedication to continuous learning find it difficult to always practice what they preach.<p>Consider Toyota: Continuous improvement is one of the pillars of …

Churn Rate 101

The Art of Copy - How To Design Words for Websites

Taking the above point a step further, the context surrounding your product determines the best tone and other language choices you make. The golden rule is that no one rule will apply in every circumstance… but similar contexts will have similar best practices.<p>When isolating the context you’re …

Part Two of Our Guide to User Testing

The test itself is simple, and can be conducted with online testing tools like Chalkmark by Optimal Workshop. The software presents the user with a screenshot and a task, and then records their first click. For example, as we discuss in User Testing & Design, we asked users to find a local mechanic …

Everything you need to know to Optimize your Free Trial to Grow your SaaS

At the heart of the SaaS Sales Funnel, free trials are often misunderstood by most vendors. Learn how to get it right to grow your Business…<p>Most SaaS …

The Open Startups Initiative

Historically businesses and startups are really tightlipped. Everything is a trade secret. Everyone is constantly wondering what their competitors …

Startups, prioritize growth (but not at the expense of profitability)

Should burgeoning companies focus on growth or profitability? This classic, critical question continues to challenge entrepreneurs and investors alike.<p>Since growth is such an important factor in determining the value of a business, one of the most important goals for private equity investors and …

Google's Micro-Moment: Why It's A Game Changer For CMOs

Remember Google’s Zero Moment of Truth–that moment when a consumer began his or her digital journey through search and next steps were defined by what made the list? Well, Google just shared research about micro-moments, new consumer behavior for marketers to learn and master, and it’s a game …

Customer Experience

The Lean Roadmap

There are so many features you may want to add to your product, but there never seems to be enough time, am I right? Product management for startups …

The Interface Layer: Where Design Commoditizes Tech

A new cohort of design-driven companies are adding a layer of convenience between us and the underlying services and utilities that improve our …

News Industry

Box

Did The SEC Just Kill Early Stage Venture Capital?

On March 25, the U.S. Securities and Exchange Commission finally announced rules for several aspects of the 2012 America JOBS Act, which legalized “crowd funding” as we know it. The announcement by the SEC has the potential to unleash large amounts of new capital into American startups. It could …

Venture Capital

How to Build your Growth Machine, Part I

<i>Samir Patel is the President & CEO of GrowthMachines, TheGrowth.Academy and Mentor at 500Startups.</i><p>After driving growth for the world’s largest companies, producing millions of dollars of revenue, building automated trading systems like SearchForce and managing over $1B+ in online advertising spend, …

10 Web Design Trends You Can Expect to See in 2015

Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of the trends we predicted for 2014.<p>While many of those ideas and trends will still be around in 2015 (and probably 2016), it’s time to see what …

Pricing Strategy Framework for SaaS Startups

Pricing doesn’t exist in a vacuum and is therefore not something you can tackle on its own.<p>Pricing is a function of marketing and determines, among …

7 Essentials of Marketing Analytics - Beginners Guide for GrowthHackers

Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Here are the key things I …

Starting a Business with the Best Startup Resources

Notice<p>Unless you are an existing client, before communicating with WilmerHale by e-mail (or otherwise), please read our Terms of Use and Disclaimer. …

The Fundamentals Of Executing Profitable “Outbound” Email Marketing Campaigns

If you think "email marketing" only involves subscribers and existing customers, let contributor Daniel Faggella open your eyes to another …

The Illustrated SEO Competitive Analysis Workflow

One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets …

INFOGRAPHIC: 64 Facebook Advertising and Marketing Tips

With a new year comes a new infographic from SocialMediaOnlineClasses.com offering 64 tips for advertising and marketing on Facebook.<p>Significant …

The Smartest Inbound Marketing Community Online | Inbound.org

We find and deliver the best marketing articles to you<p>How it Works:<p>Sign up for free<br>• Pick the topics you want to learn about<br>• Receive a daily or weekly …

How We Made Over $26,680 in 48 Hours by Using a Unique Pricing Structure

Lots of people are selling bundles these days. If you haven’t bought one or aren’t familiar, it’s basically just a bunch of products or services sold …

An Old Fogey’s Analysis of a Teenager’s View on Social Media

Over the last few days, dozens of people have sent me a link to Andrew Watts’ “A Teenager’s View on Social Media written by an actual teen.” …

Social Media

How to Get Your First 1,000 Followers on Every Social Network

<i>This post originally appeared on the Buffer blog.</i><p>You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go.<p>What would be one of the most encouraging signs when you’re first …

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

How to Manufacture Desire

<b>Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait.</b> Try …

Live Berlin, think world — thoughts on international VC investing

When I discuss investment strategies with other VCs, founders or LPs, I frequently feel like we are quite an exotic animal in the VC land, especially …

Venture Capital

18 Reasons Your Startup Failed, Visualized

What determines whether your startup sinks or swims? To help you avoid startup doom, designer Mark Vital has visualized 18 mistakes that kill startups. The infographic is adapted from an essay by programmer and investor Paul Graham, co-founder of Y Combinator, an incubator that has funded more than …