BP

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4 Essential Pre-Launch Steps for Startups

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I understand that you are working hard every day and night to launch your dream startup as soon as possible, but I want you to pause for a moment, grab a coffee, and read this article. I bet you don’t want to fail in a year just …

Marketing

4 Ways Customer Onboarding Is the Secret to Startup Success

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a nutshell, customer onboarding is about introducing new customers to your business by showing them the services available and ensuring their experience is as simple and streamlined as possible. It has long been considered a …

Customer Experience

What the Smartest Startups Are Getting Right in Marketing

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and …

Startups

Smart UI Design for Startups

> Smart UI Design for Startups<p>Views15760<p>For most entrepreneurs, getting a startup off the ground is the dream, the final realization of the …

Startups and Innovative Digital Products

<b>Part 2: On Startups</b><p><i>You can read the</i> <i>first part here</i><i>.</i><p>Software is eating the world and, by far, the most recognisable innovators are the tech startups. …

Startups

Why Outsourcing May Now Be the Best Way to Grow Your Startup

Sometimes you're too busy trying to grow your company to effectively handle tasks such as social-media marketing and customer service. But help is only a few clicks away.<p>Growth, traction, and expansion are always “top of the mind” among startup founders. However, small-business owners only have so …

Small Business

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

• 6.7Kshares<p><i>“If you cannot measure it, you cannot improve it” – Lord Kelvin</i><p>This article is a comprehensive and detailed look at the key metrics that …

Product Management

Fake it Till You Make it - Simple Ways to Make Your Small Business Seem Big | Inc.com

In a crowded marketplace, you need to stand out from the pack if you're going to survive. Sheer size is always an attention-getter; prospects may be less confident taking a chance on a lesser established company. If you don't happen to be as big as you would like (yet), you can still portray a …

Marketing Automation: The Key to Getting People to Love Your Brand

Marketing automation is the essential technology for creating marketing that people love.<p>Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are still humans--which means they make decisions based on emotional …

Marketing

4 Ways To Find Inspiration Everywhere

Can the world around you make you more creative? Yes. Yes, it can. Here’s how.<p>Some people wax rhapsodic about being “inspired” by a beautiful piece of art or a breathtaking sunset. They paint their offices blue and adorn the walls with reprints of well-known paintings.<p>But does that sort of thing …

5 Ways to Develop a Unique Selling Proposition

A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a …

The Secrets of the World's Most Successful Mobile Apps

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There's hard work. And then there's luck. But there's also that something else that makes all the difference. And it's that edge that differentiates the most successful apps from the rest of them.<p>Of course, there's one thing …

Apps

10 Tips for Bootstrapping Your Marketing | Inc.com

<b>You're no marketing guru.</b> That's OK. It doesn't mean your brand's public image has to slump when there's no budget for advertising, public relations, or marketing. At start-ups, founders often wear many hats, and that of PR rep, marketing specialist and social media manager are likely going to be a …

The Ultimate Cheat Sheet For Starting And Running Your Business

<b>Editor’s note:</b> <i>James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book, “Choose Yourself!”</i> <i>(foreword by Dick Costolo, CEO of Twitter) came out on June 3. Follow him on Twitter @jaltucher.</i><p>This is going be a bullet FAQ on starting a business. No joke. If …

Do Things that Don't Scale

<b>Want to start a startup?</b> Get funded by Y Combinator.<p>July 2013<p>One of the most common types of advice we give at Y Combinator is to do things that …

Startups

Breaking Development: Cross-Screen Experiences

In his presentation at Breaking Development in Orlando FL Cameron Moll shared a framework for designing experiences that work across multiple …

New Layouts for the Multi-Device Web

Most Web page layouts rely on design patterns created for laptop and desktop computers equipped with a mouse and keyboard. As the variety of devices …

5 Lessons From 361 Start-ups

After watching hundreds of start-ups pass through MassChallenge's accelerator program, John Harthorne has a few words for founders who want to stand out from the crowd.<p><i>MassChallenge founder and CEO John Harthorne explains what early-stage entrepreneurs can take away from the experiences of more</i> …

startups

How To Choose Your Mobile Development Strategy | Inc.com

The proliferation of mobile devices presents big opportunities for business owners, but the mobile revolution begs a new question: " I have a mobile presence -- but is it the right <i>kind</i> of presence?" If you’ve heard murmurs of mobile optimization, start listening, because they’ll only grow louder. …

4 Keys to Customer Loyalty

Customer satisfaction is a joke. It's customer loyalty that's the real challenge.<p>There are few things more valuable (or more rare) than customer loyalty. Customer loyalty cannot be bought. It must be earned... not just once, but every day of the customer relationship.<p>The following rules contain the …

customerloyalty

Do Customers Love You? 5 Questions to Ask

Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions.<p>So you have a product or service that people are willing to buy. But is your company something that people are excited to talk about? Do you have customer …

Marketing