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A history of beauty trends - and the standards that shaped them

In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty.

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A history of beauty trends - and the standards that shaped them
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7 stories in this Storyboard
    New Wave Beauty and The Fall of Traditional Ideals

    New Wave Beauty and The Fall of Traditional Ideals

    Human beautification is almost as old as society itself. Most contemplating the culture and commodity of human beautification would be forgiven for …

    The Beauty of Now

    The Beauty of Now

    "Beauty is not caused. It is," American poet Emily Dickinson once said. Beauty has fascinated and confounded humans since our earliest days. Why does …

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