Gert Maes

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10 Tips for Travelling with a Smartphone

Travelling with a smartphone can make everything easier. From Google Translate and Maps, to apps like TripAdvisor, to being able to check in with friends and loved ones, it’s awesome.<p>Along with the potential positives, there are some things to keep in mind, like keeping your data private.<p>So here …

Gartner's Top 10 Strategic Technology Trends for 2015

Gartner’s top 10 strategy technology trends have the potential for significant impact on organizations in the next three years. While this doesn’t mean adoption and investment in all of the trends will occur at the same rate, companies should make deliberate decisions about them during the next two …

How to Hire Employees You'll Never Meet in Person

iCracked, an iPhone repair service that has hired hundreds of remote workers, has developed an elaborate interview process to make sure it gets the right people.<p>Redwood City, California's iCracked employs an army of technicians dedicated to fixing customers' broken iPhones. The company, started in …

Employment

WD My Cloud EX4 review: An excellent RAID-enabled home NAS server - CNET

<b>The Good</b> The <b>WD My Cloud EX4</b> offers data redundancy, Windows Server integration, and an excellent set of personal cloud features. It's also affordable and very easy to use.<p><b>The Bad</b> The server's write speed is disappointing. The mobile app supports a limited number of file formats, there's no search …

Motorola reveals ambitious plan to build modular smartphones

Motorola has unveiled Project Ara, an open-source initiative for modular smartphones with the goal to "do for hardware what the Android platform has done for software." The company plans to create an ecosystem that can support third-party hardware development for individual phone components — in …

Tywin Lannister's Awkward Dinner Party (VIDEO)

If you're a fan of Game Of Thrones, you're well aware that Tywin Lannister can be seriously terrifying, unless he is scaring the living scum out of Joffrey, in which instance he is oddly likable.<p>This creative re-edit by YouTube user towerofthehand, removes all the speaking parts from a 3rd season …

Why Customers Buy (It's Pretty Simple, Actually)

The first step is a better understanding of the "consumer decision journey." Here's what you need to know.<p>We recently did some work for a brand that had very high awareness but low consideration in the e-commerce space. Their goal was to get more buyers to consider and evaluate their brand when …

eCommerce

Heineken's Great Marketing Stunt Gave Travelers Free Flights To Random Destinations

All you had to do was press a button.<p>This was the challenge recently posed to travelers departing from New York's JFK International Airport Terminal 8, when beer company Heineken decided it was time to change some lives.<p>We won't spoil the results of the experiment (watch the video above), but we …

17 Money-Making Techniques That Startups Can't Afford To Screw Up

Yet so many do it.<p>Instead, startup founders and CEOs need to focus on what they could charge for that people would actually pay for.<p>The Board of Innovation — a startup consultancy — recently posted a great deck detailing 17 money-making techniques every startup should know.<p>The common theme is that …

Leadership Lesson: The Difference Between Google and Apple

Google and Apple are both highly esteemed brands. Both companies share many common traits which have contributed to their success, but there is one very big difference between the two – Google plays offense while Apple has recently settled for playing defense. Apple is struggling to maintain its …