Gerardo Rueda Gonzalez

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No, Apple Is Not Like Microsoft

Barclays has lost faith in Apple and thinks you should too. It believes the time has come to dump the most valuable company because of some superficial similarities to Microsoft, which traded sideways through most of the current millennium. While it’s certainly challenging to predict the future of …

How to invest like a cockroach

Main Street investors withdrew billions of dollars from the stock market last week—just before stock prices rallied.<p>And according to reports, they …

Investing

How to Write a Cover Letter

No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know …

CVS’s Lesson: Carpe Diem

When CVS/Caremark announced that it would forego some $2 billion in sales of tobacco and related products recently, CEO Larry J. Merlo stated that: “We came to the decision that providing health care and selling cigarettes just don’t go together in the same setting.” What he did not say, however, …

Global Financial Markets: What Could Spoil The Party

As the 44th annual World Economic Forum in Davos-Klosters, Switzerland gets under the way, the global economy is gaining traction.<p>Last quarter, the US economy grew at 4.1%, and the IMF is prepared to raise its forecast for the world’s largest economy. Numbers from Asia and Europe also look better, …

10 things not to buy in 2014

<b>1. Cable TV</b><p>Cable television’s heyday is over. Subscribers have been declining since 2004, and analysts say there’s no end in sight. Roughly 54.8 …

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Don't Let Your Career 'Just Happen': Plan For The Unexpected

As I braved arctic temperatures on my way into work today, I was struck by the similarity between careers and the weather.<p>In her capricious way, Mother Nature inflicted weather extremes on us this week. On Friday, my children were home enjoying a snow day, by Monday the snow was washed away by …

Final Cut: Words to Strike from Your Resume

If you’ve applied for a job recently, you’ve probably looked over that 8½ x 11” summary of your career more times than you can count—and tweaked it just as often—in pursuit of the perfect resume.<p>But before you add another bullet point, consider this: It’s not always about what you add in—the best …

How To Sell Almost Anything

Huthwaite is a sales coaching company based in Arlington, Va., with ten offices worldwide, including in Brazil, Australia and Singapore. It teaches a sales method developed 30 years ago by British behavioral psychologist Neil Rackham, who studied more than 35,000 sales calls in 40 countries. We …

Steal These Four Secrets To Sell Like A Pro

<i>“I can help you if you want my help. Do you?”</i> – <i>Paul Lemberg, author, speaker and Fortune 100 business coach</i><p>I met Paul Lemberg, world-class business coach, and Rhonda Anderson, sales analyst, at the December 2013 CEO Space business growth conference event. They were presenting a session on sales …