George Grant

103 Added | 2 Magazines | 1,109 Followers | @georgegrantfb | Keep up with George Grant on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “George Grant”

Comment on Ray Kurzweil’s Mind-Boggling Predictions for the Next 25 Years by Anonymous

[…] […]

Ray Kurzweil

How Much Is Cart Abandonment Costing You?

If you had to guess, what would you say cart abandonment costs you each year?<p><i>Maybe 10%, 30%, or 50% of your revenue?</i> It’s actually a lot more than …

Marketing Automation Can Help Startups Sell Like the Big Brands

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.<p>Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale. Now, …

Marketing

12 Essential Email & Marketing Automation Tools for Marketers

As mentioned in yesterday’s post, this is a big week for us. The new edition of <i>How to Make Money with Social Media</i> is now in stores and we’re getting …

Five Ways to Maintain Credibility in Your Content Marketing

A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that …

New to Marketing Automation? Your First 5 Moves

First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. The benefits are …

2014 B2B Content Marketing Benchmarks

Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, …

What Is Marketing Automation? What You Need to Know…

<b>Marketing automation</b> is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via …

Marketing

Why Online Video Is Vital For Your 2013 Content Marketing Objectives

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012. This is just one of the survey topics: <i>Percentage</i> …

The 7 Deadly Sins Of Marketing Automation

These 7 marketing automation sins are a sure way to end up in content marketing hell.<p>http://uberflip.com

Email Marketing and Marketing Automation: One Is Not Like the Other

We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for …

Marketing

A/B Testing Service Leanplum Raises $4.8M Series A Round, Adds Marketing Automation Tools

Leanplum, an A/B testing service for iOS and Android apps, today announced that it has raised a $4.8 million Series A round from Shasta Ventures. Previously, the company had raised an $825,000 angel round from TechStars, Kima Ventures, VoiVoda Ventures and a number of undisclosed angel …

The Huge List of 127 Marketing Tools (+11 Bonus Sales Tools!)

In search of new tools to optimize your marketing mix? We've compiled a huge list of 127 marketing tools (plus 11 bonus sales tools!) to help make you a more productive marketer.<p>Browse through this SlideShare, complete with screenshots and brief descriptions of all of the tools. Or, if you know …

Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firm

Mobile monetization and ad-tech firm Tapjoy has acquired Korean analytics and marketing automation firm 5Rocks.<p>The move repositions Tapjoy as a consolidator and an “app-tech leader” with a full offering of monetization services for mobile app and game makers.<p>San Francisco-based Tapjoy did not …

Mobile marketing platform Swrve gets a new tool — iBeacons

Swrve, a mobile-first marketing automation platform, is now adding a new dimension to its app-targeted campaigns.<p>iBeacons.<p>Using technology announced by Apple last summer, iBeacons are Bluetooth Low Energy-based transmitters in physical stores that direct location-based messaging to nearby iOS or …

Why businesses that pass on data-driven marketing & sales tools might get left behind

SAN FRANCISCO — Salespeople and marketers at a few companies have been testing out marketing startups’ data-powered tools, and some have found impressive results. These companies’ competitors might want to get in on this whole notion of data-driven sales, just to keep up.<p>This means that these …

5 reasons your marketing automation investment is failing

Investing in marketing automation tools is a costly exercise. You spend time evaluating tools, implementing them, training your staff and setting up automation sequences, all before the most costly task of all — maintaining everything you’ve created.<p>But if you don’t invest all that time and …

Marketing Automation Success Planning Template

Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF

Marketing

This Gen Z Infographic Can Help Marketers Get Wise to the Future

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are …

Marketing

HubSpot files IPO paperwork to raise $100M to grow its marketing software biz

Advertisement<p>0 Comments<p>HubSpot, a provider of marketing automation software, is now officially in the IPO market, having filed with the U.S. …

Interactive Content Marketing: The Future of Your Funnel

Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do.<p>Find out how SilkRoad, a leading HR platform, generated thousands of leads …

Broken content marketing? Hint: It’s about getting the right leads, not more leads

Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients. A whopping 220,000 records were clogging up our CRM – and continuing to get content from us that they likely ignored.<p>Clearly this is a sign that these people certainly …

Interakt launches 'three-in-one' marketing platform

Closely following the debut of two new platforms — a marketing cloud from Tibco and a marketing-as-a-service offering from startup Doz — comes a new omnichannel marketing automation platform from Singapore-based global digital communications agency Interakt.<p>Called Resulticks, the platform is a …

Marketing Automation 2.0: Marketing Intelligence

Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what’s next? What can marketers do with all these federated tools to generate …

A peek at the marketing technology stack of the future

<i>This sponsored post is produced by Radius.</i><p>A recent report on the marketing technology landscape from Scott Brinker, Co-founder and CTO of Ion Interactive and author of the Chief Marketing Technologist blog, catalogued the stack of technology solutions built for the marketing department. A landscape …

Mobile marketing automation firm Swrve raises $10M

Mobile marketing automation startup Swrve has raised $10 million to fuel its sales, marketing, and engineering expansion.<p>The second round of funding is one of the first tasks accomplished by Christopher Dean, who became chief executive of San Francisco-based Swrve three months ago. Swrve combines …

6 Steps to Marketing Automation: Sales' Secret Weapon [Infographic]

Marketing automation isn't only for marketers! In fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of a marketing automation system. In this infographic we take a look at how marketing automation can improve the workflow between marketing and …