Strategie-Lounge

By georgblum | In diesem Magazin werden Beiträge und Posts gesammelt, die sich um das Thema Kundenorientierte Unternehmensführung drehen. Strategisches CRM und XRM. XRM nimmt derzeit stark zu, da viele Unternehmen erkannt haben, dass die Vielfalt der Beziehungen, die es zu verwalten gilt, nur durch einen XRM-Ansatz sauber gesteuert werden können. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Empathy Is Marketer’s Greatest Tool For Success

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. …

Digital Marketing

One the key theme from the #MarTech conference last week: cross-organizational customer experience is increasingly marketing's main mission. https://t.co/q7loyLFZKH

Exclusive: Alphabet's Waymo demanded $1 billion in settlement talks with Uber - sources

SAN FRANCISCO(Reuters) - Alphabet Inc's Waymo sought at least $1 billion in damages and a public apology from Uber Technologies Inc as conditions for settling its high-profile trade secret lawsuit against the ride-services company, sources familiar with the proposal told Reuters.<p>The Waymo …

Uber

The Customer Engagement Revolution - MIT Technology Review

Today's Customers<p>Today's customers expect to have a fully satisfying experience every time they interact with a company. But the nature of those …

Big Data

Bitcoin just passed $5,000

This morning bitcoin shot past $5,000, and is now hovering around $5,300 — up nearly 10 percent from yesterday.<p>It’s the first time the cryptocurrency has confidently shot past $5,000. Some exchanges saw the price hit $5,000 for a few minutes in September, but it only lasted for about 10 minutes, …

Cryptocurrency

Microsoft just purchased all of GE’s newest Irish wind farm capacity for the next 15 years

Microsoft signed an agreement with GE today to purchase every last bit of the wind energy from GE’s brand-new 37-megawatt Tullahennel wind farm located in County Kerry, Ireland for the next 15 years.<p>This is a big deal on several levels. First of all, it means Microsoft will be using a clean energy …

Wind Farm

Amazon's success is unparalleled — and 'Type 2 decisions' are a major reason why

In his 2016 shareholder letter, Amazon CEO Jeff Bezos distinguished between Type 1 and Type 2 decisions.<p>Type 1 decisions are irreversible and should be made with caution. Type 2 decisions are reversible, like "two-way doors," and should be made quickly.<p>Amazon's willingness and ability to make Type …

Jeff Bezos

Forget stealing data — these hackers hijacked Amazon cloud accounts to mine bitcoin

Money may not grow on trees, but apparently, it can grow in Amazon Web Services (AWS).<p>A report from the security intelligence group RedLock found at least two companies which had their AWS cloud services compromised by hackers who wanted nothing more than to use the computer power to mine the …

Security

Jeff Koons’ augmented reality Snapchat artwork gets ‘vandalized’

Earlier this week, Snapchat launched a new augmented reality art exhibiting feature as part of a collaboration with the artist Jeff Koons. ART, as it’s called, will plaster the digital artwork and sculptures of artists into geo-tagged physical locations across the world that viewers can see as a …

Augmented Reality

To run GE's marketing efforts, GE Digital's VP says she focuses on data, analytics, technology & agility

GE's Neenu Sharma joined Allocadia's Sam Melnick for the "How a $1B Startup Runs Marketing to Lead Digital Transformation" panel at the Martech …

Marketing

12 org stacks reveal people-process-technology triangles at #MarTech

We kicked off <b>MarTech East</b> in Boston on Monday with an awards ceremony for <b>The Stackies: Org Edition</b>.While the previous versions of this awards program …

Digital Marketing

Dyson's Electric Car Plans Prompt More Questions Than Answers

British vacuum cleaner maker Dyson unveiled big plans Tuesday to move into the electric car market, but so do lots of no-hopers. What chance does it have of succeeding against other upstart newcomers, not to mention the hugely powerful traditional manufacturers which have already committed billions …

Electric Vehicles

Trumpf in den USA übersetzt die Industrie 4.0

<i>Trumpf in den USA: Das Ditzinger Familienunternehmen zeigt den amerikanischen Kunden mit einer intelligenten Fabrik, was der deutsche Maschinenbau</i> …

The Next Billion-Dollar Startups 2017

Every year for the past three, Forbes has gone looking for 25 young U.S. companies with a strong shot at reaching a valuation of $1 billion or more. Last year’s list included hot companies like the crowdfunding site GoFundMe, online retailer Boxed and innovative home seller OpenDoor. This year, …

Startups

Last chance to enter The Stackies: Org Edition to win #MarTech glory - Chief Marketing Technologist

Want to contribute to the <b>MarTech</b> community? We’ve extended the deadline of <b>The Stackies: Org Edition</b> to <b>midnight on Friday, September 29</b>.<p>This is your …

Marketing

After Marketo: 10 Things I’m Doing Even Better The Second Time (Video + Transcript)

What can we learn from the person who ran the company that helped establish marketing automation as a category? Evidently, a whole lot. Now, Jon …

SaaS

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're …

Marketing

Marketing technology can't fix a flawed process, says VisionEdge Marketing's President

VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations' …

Marketing

Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance …

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

But when asked about the drivers that are increasing their focus on metrics, the respondents don’t seem to be paying very much attention to key …

Nordstrom Is the First Retailer That Actually Understands What We Want

The retail sector has perhaps suffered the most over the years, as it constantly struggles to adjust to what is current, pertinent, and efficient in …

eCommerce

@Carlos_Abler This graphic - mis-tagged last time @chiefmartec - for clients having probs connecting Agile execution w/long term biz strategy https://t.co/Gwf0Iq6FYn

72 hours in Shanghai in a parallel martech universe - Chief Marketing Technologist

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most …

China

A proposed model for organizing the chaos of marketing technology

The <b>marketing technology landscape</b> is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds …

Marketing

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, …

600+ marketers report on the blend of art and science in marketing | MarTech

At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had …

What’s better than a marketing tech stack? Your marketing org stack | MarTech

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their …

How CIOs Can Deal With The Problem Of Silos

Silos exist inside and outside of IT, CIOs need a plan to deal with them<br>Image Credit: Rex Hammock As the person with the CIO job at your company, you …

Management

How to define your Minimum Viable Product?

Minimum Viable Product, or if I say “Minimum Buy-able product”<p>Sounds good ?<p>If not lets go deeper with what it actually means.<p><b>Minimum viable product</b> …