Strategie-Lounge

By georgblum | In diesem Magazin werden Beiträge und Posts gesammelt, die sich um das Thema Kundenorientierte Unternehmensführung drehen. Strategisches CRM und XRM. XRM nimmt derzeit stark zu, da viele Unternehmen erkannt haben, dass die Vielfalt der Beziehungen, die es zu verwalten gilt, nur durch einen XRM-Ansatz sauber gesteuert werden können. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

4 Reasons “The Maker Movement” Will Redefine Traditional Manufacturing in the U.S.

My Dad and I met for lunch recently, and he showed me plans for a custom potting bench he had already designed and built for my mother. Before I get …

Innovation

Michelle Obama at Dreamforce Just Delivered an Inspirational Message to the Tech World

The former First Lady gave the audience a lesson on how to create actual change.<p>The lines to get into Michelle Obama's keynote at Dreamforce in San Francisco began forming at sunrise at the site of the world's largest software conference. With thousands of people waiting to get in, the excitement …

Enterprise marketers spending 22% of their budget on martech - Chief Marketing Technologist

Gartner recently released their <b>CMO Spend Survey 2017-2018</b>. The headline of their report: <i>Budgets Recede Amid Demand For Results</i>.<p>Let’s hear it for …

Digital Marketing

To deliver connected experiences, Xerox CMO constantly evaluates brand's marketing tools

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.

Marketing

Missed MarTech Boston? Watch the full opening keynote sessions now

Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our <b>MarTech</b> …

Boston

Should You Use Net Promoter Score as a Metric?

Since 2003, the net promoter score (NPS) has become one of the most widely used marketing metrics. Companies in industries as diverse as …

Customer Experience

The real danger of Artificial Intelligence it’s not what you think

On November 8th to 10th, I attended the <b>Global Symposium: Artificial Intelligence & Inclusion</b>. There were almost 200 participants, invited from all …

Artificial Intelligence

25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

The Psychology of CRM User Adoption – and Why It Matters to Customers

Many companies have implemented CRM. But what happens after implementation? What are the motivators that make CRM a success with its users? Some …

CRM

Software Matters in the World

Everybody who makes software needs to be working on fixing a much bigger and more important set of bugs<p>It’s become a cliché you hear at nearly every …

Andreessen Horowitz

Don't creep me out! Here's how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right …

Martech and the modern marketing org (study results)

At the <b>MarTech</b> conference in Boston earlier this month, we unveiled the winners of <b>The Stackies: Org Edition</b>.12 companies contributed slides …

Digital Marketing

Ziflow, Switzerland and Product Strategy

It was quite the news in the world of marketing technology when Scott Brinker (@chiefmartec) announced a couple of weeks back that he was joining …

Agile Transformation at ING

A Case Study<p>When I speak to leadership teams or consult on agile transformation with corporates I’m always keen to stress that there is never one …

Agile Development

Digital transformation will be dramatic and painful

, and<p>Artificial intelligence has the potential for dramatic disruption of everything from manufacturing to education and mental health. Its future …

Intelligence

Mode de représentation de l’univers martech via @chiefmartec #DMP #CRM #Martech #Marketing https://t.co/mbLLMyi6Ad

Empathy Is Marketer’s Greatest Tool For Success

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. …

Digital Marketing

One the key theme from the #MarTech conference last week: cross-organizational customer experience is increasingly marketing's main mission. https://t.co/q7loyLFZKH

Exclusive: Alphabet's Waymo demanded $1 billion in settlement talks with Uber - sources

SAN FRANCISCO(Reuters) - Alphabet Inc's Waymo sought at least $1 billion in damages and a public apology from Uber Technologies Inc as conditions for settling its high-profile trade secret lawsuit against the ride-services company, sources familiar with the proposal told Reuters.<p>The Waymo …

The Customer Engagement Revolution - MIT Technology Review

Today's Customers<p>Today's customers expect to have a fully satisfying experience every time they interact with a company. But the nature of those …

Bitcoin just passed $5,000

This morning bitcoin shot past $5,000, and is now hovering around $5,300 — up nearly 10 percent from yesterday.<p>It’s the first time the cryptocurrency has confidently shot past $5,000. Some exchanges saw the price hit $5,000 for a few minutes in September, but it only lasted for about 10 minutes, …

Cryptocurrency

Microsoft just purchased all of GE’s newest Irish wind farm capacity for the next 15 years

Microsoft signed an agreement with GE today to purchase every last bit of the wind energy from GE’s brand-new 37-megawatt Tullahennel wind farm located in County Kerry, Ireland for the next 15 years.<p>This is a big deal on several levels. First of all, it means Microsoft will be using a clean energy …

Renewable Energy

Amazon's success is unparalleled — and 'Type 2 decisions' are a major reason why

In his 2016 shareholder letter, Amazon CEO Jeff Bezos distinguished between Type 1 and Type 2 decisions.<p>Type 1 decisions are irreversible and should be made with caution. Type 2 decisions are reversible, like "two-way doors," and should be made quickly.<p>Amazon's willingness and ability to make Type …

Jeff Bezos

Forget stealing data — these hackers hijacked Amazon cloud accounts to mine bitcoin

Money may not grow on trees, but apparently, it can grow in Amazon Web Services (AWS).<p>A report from the security intelligence group RedLock found at least two companies which had their AWS cloud services compromised by hackers who wanted nothing more than to use the computer power to mine the …

Amazon Web Services

Jeff Koons’ augmented reality Snapchat artwork gets ‘vandalized’

Earlier this week, Snapchat launched a new augmented reality art exhibiting feature as part of a collaboration with the artist Jeff Koons. ART, as it’s called, will plaster the digital artwork and sculptures of artists into geo-tagged physical locations across the world that viewers can see as a …

Augmented Reality

To run GE's marketing efforts, GE Digital's VP says she focuses on data, analytics, technology & agility

GE's Neenu Sharma joined Allocadia's Sam Melnick for the "How a $1B Startup Runs Marketing to Lead Digital Transformation" panel at the Martech …

12 org stacks reveal people-process-technology triangles at #MarTech

We kicked off <b>MarTech East</b> in Boston on Monday with an awards ceremony for <b>The Stackies: Org Edition</b>.While the previous versions of this awards program …

Digital Marketing

Dyson's Electric Car Plans Prompt More Questions Than Answers

British vacuum cleaner maker Dyson unveiled big plans Tuesday to move into the electric car market, but so do lots of no-hopers. What chance does it have of succeeding against other upstart newcomers, not to mention the hugely powerful traditional manufacturers which have already committed billions …

Electric Vehicles

Trumpf in den USA übersetzt die Industrie 4.0

<i>Trumpf in den USA: Das Ditzinger Familienunternehmen zeigt den amerikanischen Kunden mit einer intelligenten Fabrik, was der deutsche Maschinenbau</i> …