Strategie-Lounge

By georgblum | In diesem Magazin werden Beiträge und Posts gesammelt, die sich um das Thema Kundenorientierte Unternehmensführung drehen. Strategisches CRM und XRM. XRM nimmt derzeit stark zu, da viele Unternehmen erkannt haben, dass die Vielfalt der Beziehungen, die es zu verwalten gilt, nur durch einen XRM-Ansatz sauber gesteuert werden können. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

The Metrics That Matter to B2B Marketers and Business Leaders

B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.<p>The report …

Marketing

What Makes a Great Customer Success Leader?

InspiredImages / PixabayAs the field of customer success grows and develops, more and more management jobs and executive roles are opening up. It is …

Are you leading with Data or being led by it?

Data is the new oil. We have all heard this before. Now it is all about AI, and how will AI help turn this "oil" into the next generation of digital …

Why Objectives are a waste of Time - Digital Leadership Associates

<b>by Tim Hughes | @Timothy_Hughes</b><p>In his book “Obliquity” John Kay points out that actually objectives are a waste of time, what do I mean?<p>If we go back …

Die Customer Experience (CX) im Wandel: So halten Sie Schritt

Ihre Kunden haben höhere Erwartungen als je zuvor und immer mehr Anbieter unternehmen große Anstrengungen, eine bessere Customer Experience zu bieten …

The 5 levels of leadership

As Jim Clifton, chairman and CEO of Gallup, once astutely noted, “Employees everywhere don’t necessarily hate the company or organization they work for as much as they do their boss. Employees—especially the stars—join a company and then quit their manager.”<p>But what makes a boss worth quitting …

Leadership

Three Ways Great Leaders Show They Care About Their Team

A few years ago, I worked with a large healthcare client with 74,000 employees. They have built an internal university and invite every clinic manager to attend a management development program for five days. Mid-week, the CEO stops by to do a “Town Hall” where he fields questions and shares …

Employee Engagement

How to Monitor Your Competitors to Increase Conversions

In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the …

Social Media

Want to Keep Your Best Employees From Quitting? Stop Doing the 7 Things the Worst Bosses Often Do

These toxic management behaviors can disengage employees and tear down organizations.<p>In my research examining the leadership literature for nearly 20 years, I've ascertained that leadership in its purest and most unadulterated form comes down to one overarching theme: serving the needs of people so …

Employment

B2B marketers: Are you a marketing technology 'investor' or a 'buyer?'

Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains.

Marketing

The Woman on the Front lines of Building Ethical and Responsible Artificial Intelligence

Hightlights from my Interview With Rumman Chowdhury Of Accenture<p>I’ve been interviewing growth executives as part of TopBots AI for Growth education …

Artificial Intelligence

11 Traits of Highly Effective Growth Leaders

Recently, Scott Brinker, the godfather of marketing technology, and I released a vendor marketing technology landscape with an incredible 6829 logos. …

Innovation

Marketing

Forrester announced today that it has acquired FeedbackNow, a maker of physical buttons and monitoring software that companies deploy to measure, …

Customer Experience

Remember two months ago when data was dead? Me neither! #summerofdata https://t.co/ZoQC2NJ0xG

Choosing between being strategic or being agile is a false dichotomy - Chief Marketing Technologist

<i>“Agile marketing” is a crutch for those who do not have a real strategy.</i><p>That was the headline from an article published this week by Samuel Scott on …

Project Management

Want Your Business to Grow? HubSpot Is not Enough Anymore. Try the Ecosystem.

HubSpot is the number one marketing software in the world. Their secret sauce has always been that they were the one-stop-shop tool for marketing, …

Marketing

The 7 Best Presentation Software Tools For Entrepreneurs

Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides.<p>This is something I was reminded when I covered the pitch …

Entrepreneurship

New Study: Open Offices Kill Teamwork

People don't like to have serious conversations in public, it turns out.<p>Employees hate open office plans, but at least they help employees collaborate and work together? It saves companies money and it increases teamwork, right? Well, wrong.<p>Ethan Bernstein and Stephen Turban, at Harvard Business …

OpenOffice

The Sales Improvement You Need Will Not Be Found in Tools

There are people who believe that the choice of medium is the dominant factor for producing results when prospecting. They believe that the tools are …

Selling

Serverless is eating the stack and people are freaking out — as they should be

<b>Welcome to “Serverless Superheroes”!</b> In this space, I chat with the toolmakers, innovators, and developers who are navigating the brave new world of …

Cloud Computing

What Makes a Leader?

Leaders are the ones who are willing to do whatever it takes to succeed and get better at whatever they do<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>When asked to define the ideal leader, …

Leadership

Tech companies just woke up to a big problem with their AI

Tech companies are beginning to accept that the artificial intelligence they’re building their futures on could be flawed. From studies showing that language-processing AI can be sexist to more recent research on facial recognition’s failures on darker skin tones, years of research have erupted …

Artificial Intelligence

Embracing The Future Of Leadership And Coaching

“The future always comes too fast and in the wrong order,” according to Alvin Toffler, an author and futurist. This is one of David Peterson’s favorite quotes, and he wants leaders and coaches to adapt.<p>Peterson is the director of leadership and coaching at Google, a speaker and an author. He is a …

10 successful CEOs share the money advice they would give their 20-year-old selves

It's impossible to get everything right when you're just starting out, especially when it comes to money. Even the most successful people have …

CEOs

The Customer Centric Process: Delighting Customers (and Retaining Them)

This customer retention strategy is known as the customer centric process, and it can be laid out in four simple steps that start with greeting the …

How To Develop And Leverage A Successful Influencer Marketing Strategy

To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach your buyers during their research phase, it’s vital to first develop your target buyer personas. This will enable you to adopt a myriad of strategies …

Marketing

Improving Customer Experience with a Customer Centric Culture

Customer experience (CX) has gained a newfound glory in today’s industrial landscape. CX along with employee engagement are the focal points for …

4 Reasons “The Maker Movement” Will Redefine Traditional Manufacturing in the U.S.

My Dad and I met for lunch recently, and he showed me plans for a custom potting bench he had already designed and built for my mother. Before I get …

Michelle Obama at Dreamforce Just Delivered an Inspirational Message to the Tech World

The former First Lady gave the audience a lesson on how to create actual change.<p>The lines to get into Michelle Obama's keynote at Dreamforce in San Francisco began forming at sunrise at the site of the world's largest software conference. With thousands of people waiting to get in, the excitement …

Michelle Obama