Strategie-Lounge

By georgblum | In diesem Magazin werden Beiträge und Posts gesammelt, die sich um das Thema Kundenorientierte Unternehmensführung drehen. Strategisches CRM und XRM. XRM nimmt derzeit stark zu, da viele Unternehmen erkannt haben, dass die Vielfalt der Beziehungen, die es zu verwalten gilt, nur durch einen XRM-Ansatz sauber gesteuert werden können. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Businesses Share: 15 Fun & Surprising Ways They Thank Customers

This story is a version of a post published here. Posted with the author’s permission. All images credited to: Helprace<p>To build loyalty, it isn’t …

Easier Said Than Done

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

<b>Three subscription pricing strategies that work</b>While the challenge of choosing the right subscription and single-copy pricing strategy is not new to …

Publishing

How to Build a Customer-Centric Business Strategy from Scratch

There is no denying the importance of a customer-centric business strategy. A report by Deloitte and Touche found that businesses with a …

Why IT Needs to Enable a Customer-Centric Mindset

<b>By Sajid Mohamedy</b><p>Customers’ ability to interact with your brand through any channel—online, in-store, mobile, social, etc.—is table stakes for …

Building a Customer-Centric Culture: Five Lessons Learned

<i>Disrupt or be disrupted" is Donna Morris's rallying cry. From abolishing Adobe's annual performance reviews to dramatically expanding its family</i> …

Das Ende der CeBIT ist ein Neuanfang oder alles Wurscht?

Alles hat eine Ende nur die Wurscht hat 2.<p>Die CeBIT hat, einer kleinen Feedback-Runde, ein sehr sehr positives Feedback erhalten.<p>Nur bei manchen …

Ein radikaler Neuanfang

Vergessen Sie alles, was Sie über die CeBIT wissen. Am 11. Juni 2018 startet eine neue Ära: aus Messe wird Innovationsevent. Für ...

Into-e: Die Otto Group baut den nächsten Company Builder

Project A Ventures ist 5 Jahre nach dem Start („Otto stattet Project A Ventures mit 50 Mio. Euro Fonds aus“) inzwischen als „Operational VC“ flügge …

Reset: Deutsche Messe verlegt die CeBIT in den Sommer

<b>Nach der zuletzt kaum zufriedenstellenden Entwicklung der einstmals stolzen IT-Fachmesse greift die Messe AG zu drastischen Maßnahmen: Die CeBIT wird</b> …

Have You Correctly Estimated Your Company’s Demand For Mobile?

First it was mobile phones, now its tablets…<br>Image Credit: Nana B AgyeiCan you remember back to when the iPhone was first introduced? If you can’t …

Mobile

The Darknet: A Quick Introduction for Business Leaders

When companies are hacked and their data is stolen, that data often appears for sale on the so-called darknet. Earlier this year, for example, user data from both the mega-hack of Yahoo (500 million accounts) and the uTorrent breach (400,000 accounts) showed up on the darknet’s illicit …

25 Simple Things These Executives Do Every Day--No Matter What

Having the right daily habits is a big part of getting to the top.<p>The recipe for success isn't rocket science. Study the practices of high achievers and you'll typically find people who work hard, persevere, and demonstrate a willingness to take risks and learn from failure. But doing the right …

Productivity

How Customer-Centric Is Your Finance Function?

What kind of structures, systems and culture are needed to become more customer-centric while still maintaining a competitive cost structure?<p>This …

Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand

Targeting an executive and C-suite role often requires a solid online reputation, because recruiters use social media to find and vet candidates, and …

Interview: The FinTech Customer Centric Model: Better, Cheaper, Faster

<i>By Wendy Glavin, Founder & CEO, Wendy Glavin Agency</i><p>Last December, while consulting, I spoke with Jim Eckstein, CEO of TradeRocket, a FinTech startup. …

Conversation design is the next big UX challenge for Capital One

Steph Hay, head of conversation design at Capital One, knows that her job — creating conversational interfaces for customers to access account information and complete financial tasks — is counterintuitive. Most people don’t like talking about money with other humans, let alone with a …

UX Design

Venture Design at IDEO.org

12 questions an IDEO.org Business Designer asks when designing new products, systems, and services around the world<p>People ask a lot about how we …

These were the 10 biggest European tech stories this week

This week, Tech.eu tracked 20 technology M&A transactions and 79 tech funding deals totaling €325 million (about $345 million) in Europe, Turkey and Israel.<p>Here’s an overview of the 10 biggest European tech news items for this week:<p><b>1)</b> European VC firm Atomico has announced the close of its latest …

Pokémon Go

6 considerations for building enterprise bots

The bot ecosystem is maturing, and larger organizations are starting to adopt communication platforms that let bots take part in enterprise workflows. There is a growing opportunity for bot builders to move their user bases from early adopters to big enterprises. But the opportunity to capture big …

Chatbots

The Rise of AI Makes Emotional Intelligence More Important

The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve, from managing our calendars to making medical diagnoses, but it’s scary to consider the social …

Prognose von Forrester: Die 10 wichtigsten IT-Trends bis 2018

Um Vernetzung, Kundenorientierung und die wachsende Rolle der IT in der Markenbildung kreisen die Top-Trends bis 2018.

Top 4 Subscription Website Publishing Goals

To make subscription website publishing work, you’ll need a plan. We will help you formulate it.Your subscription website publishing performance is …

Digital Marketing

New York Times digital subscribers get a free Spotify subscription as the paper tries to push up its digital subscription numbers, boosted by Donald Trump

One-year online subscriptions will now get unlimited access to the streaming music platform<p>New York Times Co., looking for ways to persuade readers …

Digital Media

Hilton Aims to Become the Most Customer-centric Loyalty Program in the Industry

A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program.<p>Hilton’s HHonors loyalty program …

The crazy simple way for marketing to adopt a customer-centric mindset

Marketing personas? <i>Check.</i>Customer data? <i>Check.</i>Strategy? <i>Check.</i>Deep understanding of your product or service and the problem it solves? Yep.Empathy for …

Digital Marketing

Georg Blum gibt sieben andere Tipps fürs CRM 2017

Nach Einschätzung des Strategie-Experten fehlt es nicht an Ideen, sondern an den notwendigen Grundlagen, sprich am Fundament. Dieses sollte man sich …

How to Get The Most Out of Your Social Media Audience Research

Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of …

Social Media Marketing

Most Important Recurring Revenue Stats of 2016

A year ago we asked industry thought leaders to provide us with their go-to metric—their standard bearer and ultimate indicator—for recurring revenue …

Customer Retention