Strategie-Lounge

By georgblum | In diesem Magazin werden Beiträge und Posts gesammelt, die sich um das Thema Kundenorientierte Unternehmensführung drehen. Strategisches CRM und XRM. XRM nimmt derzeit stark zu, da viele Unternehmen erkannt haben, dass die Vielfalt der Beziehungen, die es zu verwalten gilt, nur durch einen XRM-Ansatz sauber gesteuert werden können. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance …

Advertising Industry

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

But when asked about the drivers that are increasing their focus on metrics, the respondents don’t seem to be paying very much attention to key …

Digital Marketing

Nordstrom Is the First Retailer That Actually Understands What We Want

The retail sector has perhaps suffered the most over the years, as it constantly struggles to adjust to what is current, pertinent, and efficient in …

eCommerce

@Carlos_Abler This graphic - mis-tagged last time @chiefmartec - for clients having probs connecting Agile execution w/long term biz strategy https://t.co/Gwf0Iq6FYn

72 hours in Shanghai in a parallel martech universe - Chief Marketing Technologist

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most …

China

A proposed model for organizing the chaos of marketing technology

The <b>marketing technology landscape</b> is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds …

Marketing

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, …

Innovation

600+ marketers report on the blend of art and science in marketing | MarTech

At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had …

Scientific Research

What’s better than a marketing tech stack? Your marketing org stack | MarTech

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their …

Digital Marketing

How CIOs Can Deal With The Problem Of Silos

Silos exist inside and outside of IT, CIOs need a plan to deal with them<br>Image Credit: Rex Hammock As the person with the CIO job at your company, you …

Management

How to define your Minimum Viable Product?

Minimum Viable Product, or if I say “Minimum Buy-able product”<p>Sounds good ?<p>If not lets go deeper with what it actually means.<p><b>Minimum viable product</b> …

Measuring KPIs for a Platform vs a Revenue-Generating Product - MindTheProduct

<b>2</b> Flares <b>2</b> Flares ×<p>There are some important differences between managing a solutions vs a platform product, in terms of providing product value (I …

Product Management

Interview with Jamie Gutfreund, Global CMO at Wunderman

Jamie Gutfreund<p>Global CMO, Wunderman<p><i>On Marketing Technology</i><p><b>MTS: Tell us about your role and how you got here? (What inspired you to join a technology</b> …

Marketing

Are you Customer Centric or Product Centric ?

Most in business would say “Of Course We Are a Customer Centric Business.” However with today’s rapid rate of disruption caused by organizations and …

Customer Service

Neues Datenschutzgesetz, aber keiner weiß davon?

Ein neues europaweites Gesetz, die sogenannte Datenschutzgrundverordnung (DSGVO), wurde bereits vor über einem Jahr beschlossen und auf den Weg …

In diesen drei Geschäften werden (nur) Produkte von Start-Ups angeboten

Im Januar 2012 haben wir hier im Blog erstmals über den Start-Up Store in New York berichtet. In diesem Geschäft wurden jeweils für mehrere Monate …

5 Ausreden für ein CRM ohne E-Mail-Anbindung

Die ganze Welt redet über Multi-Channel-Kommunikation, Targeting und passgenaues E-Mail-Marketing. Dennoch werden viele Kampagnen mit stark …

Digitaler Albatros

Michael Groß ist dreifacher Olympiasieger, fünffacher Weltmeister, einer der erfolgreichsten Schwimmsportler in Deutschland. Da Groß diese Titel in …

Businesses Share: 15 Fun & Surprising Ways They Thank Customers

This story is a version of a post published here. Posted with the author’s permission. All images credited to: Helprace<p>To build loyalty, it isn’t …

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

<b>Three subscription pricing strategies that work</b>While the challenge of choosing the right subscription and single-copy pricing strategy is not new to …

Publishing

How to Build a Customer-Centric Business Strategy from Scratch

There is no denying the importance of a customer-centric business strategy. A report by Deloitte and Touche found that businesses with a …

IT's Role in Enabling a Customer-Centric Mindset

Companies should put customers at the center of their business strategy and support them throughout their buying journey.

Mobile

Building a Customer-Centric Culture: Five Lessons Learned

<i>Disrupt or be disrupted" is Donna Morris's rallying cry. From abolishing Adobe's annual performance reviews to dramatically expanding its family</i> …

Das Ende der CeBIT ist ein Neuanfang oder alles Wurscht?

Alles hat eine Ende nur die Wurscht hat 2.<p>Die CeBIT hat, einer kleinen Feedback-Runde, ein sehr sehr positives Feedback erhalten.<p>Nur bei manchen …

Mediathek

Die Deutsche Messe verwendet Cookies, um die Website bestmöglich an die Bedürfnisse unserer Besucher anpassen zu können. Wenn Sie auf der Seite …

Into-e: Die Otto Group baut den nächsten Company Builder

Project A Ventures ist 5 Jahre nach dem Start („Otto stattet Project A Ventures mit 50 Mio. Euro Fonds aus“) inzwischen als „Operational VC“ flügge …

Reset: Deutsche Messe verlegt die CeBIT in den Sommer

<b>Nach der zuletzt kaum zufriedenstellenden Entwicklung der einstmals stolzen IT-Fachmesse greift die Messe AG zu drastischen Maßnahmen: Die CeBIT wird</b> …