Das Vertrieb-/Marketing Kampagnen Management Magazin

By georgblum | Auf!Gelesen! Ausgewählte Artikel, Posts und Videos zum Thema Kundenmanagement, Kundenorientierung und CRM. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Intent is ROI’s hottest up-and-coming power source

Purchase intent is nothing new, but not everyone realizes we're already using it. Columnist John Steinert explains how you can take advantage of …

Return on Investment

Report: Location data provides ways to differentiate in a commoditized banking sector

Personalization, improved efficiency and enhanced customer experiences are some of the examples cited in the Unacast quarterly report.

Banking

The Web began dying in 2014, here's how

André Staltz<p>The Web began dying in 2014, here's how<p>30 Oct 2017<p>Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, …

Eric Schmidt

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire …

Don't creep me out! Here's how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right …

AdTheorent introduces a 'cost per incremental visit' model for offline foot traffic

The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.

Marketing

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

Best of the week: Amazon pushes further into advertising

This week, our top stories covered Amazon’s advertising efforts, watch time on Facebook’s Watch and more. As always, a complete list of these …

Advertising Industry

One the key theme from the #MarTech conference last week: cross-organizational customer experience is increasingly marketing's main mission. https://t.co/q7loyLFZKH

Adidas, Nike, Under Armour Lead in Influencer Marketing

It has never been more hip to look casual, and celebrities have taken an active role in capitalizing on the athleisure trend, spearheading the …

Sneakers

Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

Stephane Mahe/Reuters<p><b>Adobe says that ad tech companies have been charging advertisers hidden fees.</b>• <b><br>The company has inked deals with 15 ad tech companies to disclose all of their fees in its software.</b>• <b><br>The move comes as more marketers are scrutinizing their digital advertising budgets.</b><p>Apparently buying …

Advertising

The Customer Engagement Revolution - MIT Technology Review

Today's Customers<p>Today's customers expect to have a fully satisfying experience every time they interact with a company. But the nature of those …

As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of …

Advertising Industry

4 Tips for Growing Your Ecommerce Business with Social Media

Take advantage of these opportunities are key to your continued growth.<p>Simply being on social media and earning lots of followers isn't enough to drive people to your ecommerce business.<p>According to research done by Compass, the average conversion rates from social media to purchases are quite …

This 14-Year-Old Founder Explains How to Market to Teenagers on Social Media

You only have a few seconds to make an impression with teens on Snapchat or Instagram.<p>Everyone knows that the root of marketing is understanding your audience. Knowing who they are, and where they are. Are they reading magazines? Tweeting on Twitter? Engaging in LinkedIn groups? Reading trade …

Are you ready to evolve beyond marketing automation in the next era of B2B marketing?

Columnist Scott Vaughan says marketing automation's "teenage years" are resulting in some soul-searching for B2B marketers and the leading marketing …

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're …

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform …

Marketing

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

But when asked about the drivers that are increasing their focus on metrics, the respondents don’t seem to be paying very much attention to key …

Digital Marketing

Rückblick: Das war die dmexco 2017

Auch in diesem Jahr bot die dmexco wieder viel Input und spannende Einblicke in die Trends der digitalen Welt. In unserem Video-Rückblick gibt es die …

The Power Of One: How To Integrate Your Marketing - Flock – The Marketing Transformation Company

<b>Flock offers a checklist for advertisers aiming to create a simplified integrated marketing operation.</b><p>Integrated marketing works better than …

Marketing

How Brands Used Instagram Stories During New York Fashion Week

Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows.<p>Fashion week has long been a central part of the social media strategy for these businesses – a ripe …

Marc Jacobs

Die 5 häufigsten Fragen im Online Marketing

Von Facebook bis RetargetingDie 5 häufigsten Fragen im Online MarketingDie Digitalbranche denkt im Moment nur an eines: die dmexco in Köln. Hier …

Tipps & Tricks: 20 hilfreiche Zahlen & Fakten zu Social Media – Stand Mitte 2017

<b>Ein Strauß von nützlichen Statistiken für die Social-Media-Planung auf Facebook, Twitter, Instagram, YouTube & Pinterest.</b>Erst kürzlich habe ich hier …

600+ marketers report on the blend of art and science in marketing | MarTech®

At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had …

Data-Driven

Aligning Our Sales Process With Our Prospect’s Buying Journeys

In complex sales environments, the role of the successful salesperson isn’t just about prospecting, qualifying and closing. In fact, the most …

Management

Why You’re Not Getting Value from Your Data Science

Businesses today are constantly generating enormous amounts of data, but that doesn’t always translate to actionable information. Over the past several years, my research group at MIT and I have sought answers to a fundamental question: What would it take for businesses to realize the full …

Data Science

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download …

Customer Experience