Das Vertrieb-/Marketing Kampagnen Management Magazin

By georgblum | Auf!Gelesen! Ausgewählte Artikel, Posts und Videos zum Thema Kundenmanagement, Kundenorientierung und CRM. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

To Avoid Falling Behind, CMOs Must Focus On These Areas

What does a CMO do today?<p>Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a …

Marketing

The Sales Improvement You Need Will Not Be Found in Tools

There are people who believe that the choice of medium is the dominant factor for producing results when prospecting. They believe that the tools are …

Selling

Introducing Google Marketing Platform

Google

5 Entrepreneurs Reveal How They Acquired Their First 1000 Customers

Acquiring your company’s initial customers can be the first indication of whether the business is viable or not. That’s why it’s critical to build a customer base from day one, and nurture those client relationships to turn customers into loyal fans of the brand.<p>Early adopters can give you …

Marketing

Earn Starbucks' Highest Status After a Single Purchase

Starbucks is offering its members the chance to earn its highest level of status after one purchase for one day only. On June 26, you can make a …

Starbucks

How To Develop And Leverage A Successful Influencer Marketing Strategy

To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach your buyers during their research phase, it’s vital to first develop your target buyer personas. This will enable you to adopt a myriad of strategies …

Marketing

Intent is ROI’s hottest up-and-coming power source

Purchase intent is nothing new, but not everyone realizes we're already using it. Columnist John Steinert explains how you can take advantage of …

Report: Location data provides ways to differentiate in a commoditized banking sector

Personalization, improved efficiency and enhanced customer experiences are some of the examples cited in the Unacast quarterly report.

The Web began dying in 2014, here's how

André Staltz<p>The Web began dying in 2014, here's how<p>30 Oct 2017<p>Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, …

Google Search

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire …

Don't creep me out! Here's how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right …

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.<br>Please visit Marketing Land for the full …

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

Best of the week: Amazon pushes further into advertising

This week, our top stories covered Amazon’s advertising efforts, watch time on Facebook’s Watch and more. As always, a complete list of these …

One the key theme from the #MarTech conference last week: cross-organizational customer experience is increasingly marketing's main mission. https://t.co/q7loyLFZKH

Adidas, Nike, Under Armour Lead in Influencer Marketing

It has never been more hip to look casual, and celebrities have taken an active role in capitalizing on the athleisure trend, spearheading the …

Shoes

Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

Apparently buying ads using ad tech software is a lot like paying for your wireless bill. There are lots of hidden fees.<p>So Adobe is requiring that every ad tech partner it works with discloses each and every fee it charges both marketers and publishers. If ad tech companies decline, Adobe won't …

The Customer Engagement Revolution - MIT Technology Review

Today's Customers<p>Today's customers expect to have a fully satisfying experience every time they interact with a company. But the nature of those …

As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of …

Advertising Industry

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

This 14-Year-Old Founder Explains How to Market to Teenagers on Social Media

You only have a few seconds to make an impression with teens on Snapchat or Instagram.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone knows that the root of marketing is understanding your audience. Knowing who they are, and where they are. Are they reading …

Social Media

Are you ready to evolve beyond marketing automation in the next era of B2B marketing?

Columnist Scott Vaughan says marketing automation's "teenage years" are resulting in some soul-searching for B2B marketers and the leading marketing …

Marketing

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're …

Marketing

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform …

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

But when asked about the drivers that are increasing their focus on metrics, the respondents don’t seem to be paying very much attention to key …

Rückblick: Das war die dmexco 2017

Auch in diesem Jahr bot die dmexco wieder viel Input und spannende Einblicke in die Trends der digitalen Welt. In unserem Video-Rückblick gibt es die …

The Power Of One: How To Integrate Your Marketing - Flock – The Marketing Transformation Company

<b>Flock offers a checklist for advertisers aiming to create a simplified integrated marketing operation.</b><p>Integrated marketing works better than …

How Brands Used Instagram Stories During New York Fashion Week

Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows.<p>Fashion week has long been a central part of the social media strategy for these businesses – a ripe …