Das Vertrieb-/Marketing Kampagnen Management Magazin

By georgblum | Auf!Gelesen! Ausgewählte Artikel, Posts und Videos zum Thema Kundenmanagement, Kundenorientierung und CRM. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

eco Verband und CSA stellen "Manifests für seriöses E-Mail-Marketing" vor

36 Unternehmen aus der E-Mail Marketing-Branche haben sich Standards beim Versand von Serienmails verpflichtet: Die Unterzeichner des „Manifests für …

Stories: WhatsApp, Instagram und Snapchat im Vergleich

Snapchat kann es von Anfang an, Instagram schon länger und WhatsApp-Nutzer können es nun ebenfalls tun: sogenannte Stories erstellen und mit Freunden …

Folgen der neuen Datenschutzgrundverordnung für das Data Driven Advertising

Am 25. Mai 2018 wird die neue EU Datenschutzgrundverordnung (EU-DSGVO) in Kraft treten und soll damit den europäischen Datenschutz vereinheitlichen. …

Lead Nurturing’s Biggest Challenges

By Johanna Rivard<p>In Demand Generation<p>0<p>Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers …

How Mobile Marketing Is Changing The World Of B2B Lead Generation

In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, …

7 Must-Try Tips for Lead Nurturing

B2B lead nurturing guide. #B2B #Sales #Marketing #customerservice #LeadGeneration #DigitalMarketing #makeyourownlane #defstar5 https://t.co/zpDH1YlOxz

8 Tips To Reinvent Lead Nurturing And Win

A few weeks ago, I went to a local restaurant. The restaurant was good, the interior was fine, the food was nice. So, I decided to go there for …

Digital Marketing

5 Email Reactivation Campaigns That Win Subscribers Back

“She loves me….she loves me not….she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”<p>We’ve all been there. As children, we left it up to flower petals to …

The Definitive Guide to Account-Based Marketing

• How to identify, prioritize, and profile <b>the right accounts</b>• <b><br>Which channels to leverage</b> and how to coordinate them• <b><br>How to measure the effectivess</b> of ABM …

3 digital marketing trends the customer-centric CMO must prepare for now

Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to …

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites & Subscription Apps

<b>Three subscription pricing strategies that work</b>While the challenge of choosing the right subscription and single-copy pricing strategy is not new to …

Publishing

From frenemy to friend: How Google won publishers over

In February, Facebook hosted dozens of media company executives at its offices to show its content and product plans. Earlier, it had held roundtable …

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Trump and Brexit represent a seismic shift in politics’ use of data to really take the pulse of the voter and reach them with more relevant …

Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year

The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has …

Advertising

Are data scientists preventing organisations from becoming data-driven?

Today, data is everything. In fact, much of a modern business’s value is based entirely on the value of its data. Just look at the flotations of …

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

<b>Check out new in-depth</b> <b>article on Strategic Messaging</b><b>.</b><p>In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, …

Five ways to make your business more customer-centric

This approach, which was the cornerstone of Apple’s success, still rings true today, according to Nathan Pearce of Capgemini.<p>Speaking at the SAP …

[New Research] The Missing Link For Brand Empathy and Customer

Content marketers face an uphill battle (but we're all in this together, right?).<p>It’s never been more difficult to craft targeted messages that …

10 Impressive Examples of Influencer Marketing Campaigns

Is influencer marketing worth the hype? Check out these examples from brands and decide for yourself.

Marketing

62 Percent of Small Business Owners Say Facebook Ads Don't Work. Here's Why Experts Disagree.

Are Facebook ads ineffective, or is the problem user error?<p>In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs …

Small Business

Customer Centric Unit Economics #ThinkPPC https://t.co/Rpb8ib0pJL

Why selling your app as a subscription makes sense

<i>Our App Business section is brought to you by MacPaw, maker of proven Mac apps.</i><p>When you’re developing Mac apps, success can sometimes seem self-defeating. The better job you do, the less your customers need to buy subsequent versions of your app. Your job then shifts to marketing and an endless …

3 Ways Marketing Automation Changed My Life

<b>Author: Mike Madden</b>Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big …

Digital Marketing

How to Streamline Lead Nurturing Campaigns With Customer Data

Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.”By building an active relationship with buyers, your team is equipped …

Marketing

What is Lead Nurturing?

Marketing Automation Lead Nurturing & Lead Scoring Webinar

How to do Lead Nurturing

3 Ways To Turn Major Events Into Engagement Gold

Credit: Pixabay<p>It’s incredible to witness the number of people that come together for major events, from local concerts to the Super Bowl. As marketers, we’ve all dreamed of commanding the same level of engagement and enthusiasm as these events. That dream doesn’t have to stay in our heads, though …

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