Das More Media Value Magazin

By georgblum | Ein Magazin der Media Value Partners - initiiert von Georg Blum. Das Magazin bietet gesammelte Inhalte rund um die Themen Media, Verlage, elektronisches Publizieren, Content aufbereiten, Content Marketing, Abo- und Bezahlmodelle, Paid Content, Paywall Partner der www.MediaValuePartners.de sind Axel Bartholomäus, Karl-Heinz Behrens sowie Georg Blum. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Empathy Is Marketer’s Greatest Tool For Success

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. …

Digital Marketing

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.

Web Traffic

Why Trello Failed to Build a $1 Billion+ Business

In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky …

Project Management

@Carlos_Abler This graphic - mis-tagged last time @chiefmartec - for clients having probs connecting Agile execution w/long term biz strategy https://t.co/Gwf0Iq6FYn

Tipps & Tricks: 20 hilfreiche Zahlen & Fakten zu Social Media – Stand Mitte 2017 | Kroker's Look @ IT

<b>Ein nützlicher Strauß von hilfreichen Statistiken für die Social-Media-Planung auf Facebook, Twitter, Instagram, YouTube & Pinterest.</b><p>Erst kürzlich …

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download …

The 25 Top Social Media Management Tools for Businesses of All Sizes

How do you stay on top of all your social media marketing tasks?<p>From creating and publishing content to analytics and reporting, it can be pretty …

Content Marketing: Die Bedeutung von Visual Storytelling im Verkaufsprozess am Beispiel Blendtec

<b>Content Marketing und (Visual) Storytelling gehören zusammen</b><p>Im Zuge der spürbar zunehmenden Relevanz von Content Marketing sprechen immer mehr …

Planung: So holen Sie aus Ihren Inhalten das meiste heraus

Das Hero-Hub-Hygiene-Modell ist eine gute Grundlage für die Content-Planung und den Reichweitenaufbau. Ihr Redaktionsplan sollte möglichst alle drei …

Die Geheimzutaten für gute Corporate-Magazine und -Blogs

<b>Unternehmensmagazine oder -blogs sollen bei den Lesern vor allem die Glaubwürdigkeit und die Identifikation mit der Marke nachhaltig steigern. Damit</b> …

Zitieren, verlinken, Bilder veröffentlichen: Was ist erlaubt? Wo drohen Strafen?

Der große Ratgeber Bild-, Zitat- und Urheberrecht in Fragen & Antworten, ganz neu aufgelegt mit Rechtsanwalt Dr. Thomas Schwenke | Stand: März 2017. …

DISPLAY ADVERTISING - Folgen der neuen Datenschutzgrundverordnung für das Data Driven Advertising

Am 25. Mai.2018 wird, Stand heute, die neue ePrivacy zusammen mit der EU DSGVO (Datenschutzgrundverordnung) eingeführt. Ziel ist die …

How to Successfully Launch a Podcast in Four Steps

Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening to … not …

How to Build a Social Media Dream Team

<b>Author: Ellen Gomes</b>Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by …

Social Media Marketing

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally …

Why Your Content Needs an Integrated Customer-Centric Approach

Share Close <i>Pinterest</i> <i>Linkedin</i> <i>Twitter</i> <i>Facebook</i>Customers interact and engage with their favorite brands through content found on their websites, social …

Customer Experience

Wirkungsforschung und Reichweitenmessung: Brain-Manager Swoboda: "Kunden müssen sich selbst ein Urteil bilden"

Aktuelles Beispiel ist für ihn der Streit zwischen Facebook und den TV-Vermarktern, vorweg der Seven-One Media, über eine Wirkungsstudie zum ROI von …

Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year

The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has …

Advertising

Trump supporters cheer his combative stance with the media

#fridayfunny: #contentmarketing overload via @marketoonist https://t.co/L9fNfwn9kr

Are Brands Spending Too Much Money on the Wrong Content?

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a …

17 Key Content Marketing Metrics to Start Tracking Today

Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements …

The incredible growth of the internet over the past five years - explained in detail

It’s been five years since I published the first in We Are Social’s series of Global Digital reports, so I thought it might be interesting to see how much things have changed in that time.<p>When I started looking back at the numbers, though, I got a <i>big</i> shock; things have been growing much faster than …

Trends

Drafting a Testing Strategy: How a subscription-based business increased conversions by 121%

Why selling your app as a subscription makes sense

<i>Our App Business section is brought to you by MacPaw, maker of proven Mac apps.</i><p>When you’re developing Mac apps, success can sometimes seem self-defeating. The better job you do, the less your customers need to buy subsequent versions of your app. Your job then shifts to marketing and an endless …

#fridayfunny: digital #marketing and media transparency via @marketoonist https://t.co/1iglYvCqzu

Strategisches Content Marketing: Das SCOM Framework

Ein Framework zur Entwicklung einer Content Marketing Strategie. SCOM steht für "Strategisches Content Marketing". Passend dazu gibt es mit Scompler (www.scompler.com) ein entsprechendes Tool zur Umsetzung.

3 Ways To Turn Major Events Into Engagement Gold

It’s incredible to witness the number of people that come together for major events, from local concerts to the Super Bowl. As marketers, we’ve all dreamed of commanding the same level of engagement and enthusiasm as these events. That dream doesn’t have to stay in our heads, though – we can, by …

Networking

Now Amazon Echo can access your Outlook.com calendar

As a part of Amazon's ongoing quest to make Alexa and its Echo devices deeply embedded within our lives, this week it added support for Microsoft Calendar accounts. If your account ends in Outlock.com, Live.com or Hotmail.com, then it should be accessible with no problem, however, according to the …

Amazon Echo