Das More Media Value Magazin

By georgblum | Ein Magazin der Media Value Partners - initiiert von Georg Blum. Das Magazin bietet gesammelte Inhalte rund um die Themen Media, Verlage, elektronisches Publizieren, Content aufbereiten, Content Marketing, Abo- und Bezahlmodelle, Paid Content, Paywall Partner der www.MediaValuePartners.de sind Axel Bartholomäus, Karl-Heinz Behrens sowie Georg Blum. Die Magazine sind: More_MediaValue http://flip.it/uWZzS StrategieLounge http://flip.it/4UkwW CRM-Notizblog http://flip.it/xsC9e und SoftwareAuswahl http://flip.it/a1Zfw

Studie: Deutschlands Blogger. Die unterschätzten Journalisten

So alt wie die re:publica.: Blogger vs. Journalisten. CC-BY 2.0 re:publica<i>Prof. Dr. Olaf Hoffjann ist Professor für Medien und Marketing am Institut</i> …

Marketing

Thanks @AdobeMarc for a great demo showing outstanding customer experiences #AdobeSymp @AdobeExpCloud #bmw https://t.co/UdYeTMgf43

Facebook details Instant Article subscription program as test launch nears

The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a …

WATCH: Google unveils new online-to-offline innovations for local marketers at SMX East

Watch the live stream from SMX East in New York City as Google’s Director of Online-to-Offline Solutions, Kishore Kanakamedala gave us an exclusive …

Don't creep me out! Here's how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right …

Personalization

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.<br>Please visit Marketing Land for the full …

Empathy Is Marketer's Greatest Tool For Success

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. …

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.

Why Trello Failed to Build a $1 Billion+ Business

In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky …

Project Management

@Carlos_Abler This graphic - mis-tagged last time @chiefmartec - for clients having probs connecting Agile execution w/long term biz strategy https://t.co/Gwf0Iq6FYn

Tipps & Tricks: 20 hilfreiche Zahlen & Fakten zu Social Media – Stand Mitte 2017

<b>Ein Strauß von nützlichen Statistiken für die Social-Media-Planung auf Facebook, Twitter, Instagram, YouTube & Pinterest.</b>Erst kürzlich habe ich hier …

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download …

The 25 Top Social Media Management Tools for Businesses of All Sizes

How do you stay on top of all your social media marketing tasks?<p>From creating and publishing content to analytics and reporting, it can be pretty …

Content Marketing: Die Bedeutung von Visual Storytelling im Verkaufsprozess am Beispiel Blendtec

• Shares<p><b>Content Marketing und (Visual) Storytelling gehören zusammen</b><p>Im Zuge der spürbar zunehmenden Relevanz von Content Marketing sprechen immer mehr …

Planung: So holen Sie aus Ihren Inhalten das meiste heraus

Das Hero-Hub-Hygiene-Modell ist eine gute Grundlage für die Content-Planung und den Reichweitenaufbau. Ihr Redaktionsplan sollte möglichst alle drei …

Die Geheimzutaten für gute Corporate-Magazine und -Blogs

<b>Unternehmensmagazine oder -blogs sollen bei den Lesern vor allem die Glaubwürdigkeit und die Identifikation mit der Marke nachhaltig steigern. Damit</b> …

Zitieren, verlinken, Bilder veröffentlichen: Was ist erlaubt? Wo drohen Strafen?

Der große Ratgeber Bild-, Zitat- und Urheberrecht in Fragen & Antworten, ganz neu aufgelegt mit Rechtsanwalt Dr. Thomas Schwenke | Stand: März 2017. …

DISPLAY ADVERTISING - Folgen der neuen Datenschutzgrundverordnung für das Data Driven Advertising

Am 25. Mai.2018 wird, Stand heute, die neue ePrivacy zusammen mit der EU DSGVO (Datenschutzgrundverordnung) eingeführt. Ziel ist die …

How to Successfully Launch a Podcast in Four Steps

Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening to … not …

How to Build a Social Media Dream Team

<b>Author: Ellen Gomes</b>Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by …

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally …

Why Your Content Needs an Integrated Customer-Centric Approach

Share Close <i>Pinterest</i> <i>Linkedin</i> <i>Twitter</i> <i>Facebook</i>Customers interact and engage with their favorite brands through content found on their websites, social …

Wirkungsforschung und Reichweitenmessung: Brain-Manager Swoboda: "Kunden müssen sich selbst ein Urteil bilden"

Aktuelles Beispiel ist für ihn der Streit zwischen Facebook und den TV-Vermarktern, vorweg der Seven-One Media, über eine Wirkungsstudie zum ROI von …

Wirtschaft

Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year

The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has …

Burger King

#fridayfunny: #contentmarketing overload via @marketoonist https://t.co/L9fNfwn9kr

Are Brands Spending Too Much Money on the Wrong Content?

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a …

Marketing

17 Key Content Marketing Metrics to Start Tracking Today

Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements …

Marketing

The incredible growth of the internet over the past five years - explained in detail

<b>Social, Digital, and Mobile Worldwide – 2013 Edition</b><p>The scale of the 2013 report didn’t change much, but its 16 slides of global overviews adopted a slightly different format:<p>The numbers within the report had changed considerably though, with an additional quarter of a billion people coming online …

Internet