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Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance …

Advertising Industry

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform …

Storytelling

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Marketing

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

But when asked about the drivers that are increasing their focus on metrics, the respondents don’t seem to be paying very much attention to key …

Digital Marketing

Rückblick: Das war die dmexco 2017

Auch in diesem Jahr bot die dmexco wieder viel Input und spannende Einblicke in die Trends der digitalen Welt. In unserem Video-Rückblick gibt es die …

The Power Of One: How To Integrate Your Marketing - Flock – The Marketing Transformation Company

<b>Flock offers a checklist for advertisers aiming to create a simplified integrated marketing operation.</b><p>Integrated marketing works better than …

Digital Marketing

What does GDPR European Union law mean for your business?

Today’s consumers are more powerful than ever before, and get every bit of information that they can before they make a purchase. The Internet is helping them greatly, and most of the buying is done online. The pace is so rapid that it won’t be long before online purchases are more common than …

Privacy

How Brands Used Instagram Stories During New York Fashion Week

Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows.<p>Fashion week has long been a central part of the social media strategy for these businesses – a ripe …

Marc Jacobs

Meet the brain behind Accenture Interactive's acquisition spree

The Accenture Interactive boss who bought Fjord and Karmarama believes consultants and ad agency groups are facing a seismic change as their two …

Accenture

Altes in neuem Gewand: Eindrücke vom ersten Tag der dmexco

Der erste Tag der dmexco ist verstrichen. Zeit für ein kurzes Zwischenfazit, findet Markus Slivovsky von Arvato. Was ihn in Köln überzeugt und was …

7 Digital Trends That Will Change Business Forever

The outlook for the second half of 2017 reflects the “new digital-led normal,” as businesses continue to adapt technologies to compete on an …

Trends

Neue Studie: HubSpot präsentiert „The Future of Content Marketing“ auf der dmexco

HubSpot stellte auf der dmexco die neue Studie „The Future of Content Marketing“ vor, die einen Einblick in die aktuellen Online-Vorlieben und …

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and …

Marketing

Dmexco-Trends: 4 Beispiele für das Shopping-Erlebnis der Zukunft

Auf der Dmexco erläutern Lin und <b>Kris Beyens</b>, VP Operations von <b>Ebay EMEA</b>, wie sich das Shopping-Verhalten in naher Zukunft verändern wird und wie …

✌🏽out Cologne. Thanks for a solid weekly total of 6 hours of sleep #dmexco

Zahlen per Handy und Extras bekommen: „Sammeln Sie Punkte?“ – Paybacks Angriff auf das mobile Bezahlen

"Don't chase ROI, chase connection" Jo Sutherland on brands competing against Facebook as well as competitors on mobile #DANdmexco #dmexco https://t.co/XkiqJgWzbV

Das war die dmexco 2017 – twam #93 | Magazin

Die marmalade ließ es sich natürlich nicht nehmen, sich auf der dmexco in Köln blicken zu lassen. Als Vertreter sendeten wir Geschäftsführer André …

Dmexco was productive. https://t.co/8JXkpWu2Wd

In a multi-platform world data, content and technology will be the key to disruption @dmexco with @CNN and @MindshareDE #TeamMindshare https://t.co/C9SEIbENZd

Danke an unsere Stand-Nachbarn @sipgateDE für die Kaffee-Versorgung #dmexco #dmexco17 #Dmexco2017 #epoq #sipgate https://t.co/nizBo0z3wx

48 hours of innovation: What we learned at dmexco

As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing …

Innovation

Dmexco mit anderen Augen

Tücke der Techniken, in die falsche Richtung gebaute Fußgängerbrücken und eine App, die nur mit Faltplan funktioniert. Eine andere Sicht des …

Sheryl Sandberg: 'Facebook must bring people together to do good'

In a soul-searching keynote speech at ad-tech conference DMEXCO, Facebook chief operating officer Sheryl Sandberg said the company will step up to …

Sheryl Sandberg

3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing

Every so often, a story ripples through the media along the lines of “Scientists say a ‘smart pill’ is just over the horizon to make us immediately …

Marketing

Dmexco Social Media Report 2017

Social Media

IBM Research at CVPR 2017: Helping AI systems to see with computer vision

This week IBM Research will be participating at the Conference on Computer Vision and Pattern Recognition (CVPR) in Honolulu, Hawaii from July 21 …

Machine Learning

5 Reasons Why Users Will Have More Control of Their IoT Data

As the Internet of Things (IoT) readies itself for the information age’s next big leap, we are going to see a lot more debate this year and in the …

Internet of Things

3 Ways YouTube Videos Define Our Culture: Repor...

YouTube is no longer an alternative to mainstream culture. More than ever, YouTube defines it. A ...

Define

Die Themen der dmexco 2017 - und für die Zukunft

Roy Kraft, e-Spirit AG<p>Sebastian Pflug, OXID eSales AG<p>Olaf Brandt, etracker GmbH<p>Annika Ulke, Spryker Systems GmbH<p>Dominik Kneissl, Data Virtuality …