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Missed MarTech Boston? Watch the full opening keynote sessions now

Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our <b>MarTech</b> …

Marketing

My Einstein, My Lightning, All Mine: Live From Dreamforce

A round-up of some new products and product enhancements announced at Dreamforce

CRM

Bots and AI will drive a second wave of fragmentation and disruption [2017]

<i>[2017 update of the</i> <i>post</i> <i>published in 2016]</i><p>Chat applications are becoming a mainstream trend and our preferred way of interacting with colleagues, …

Chatbots

Should You Use Net Promoter Score as a Metric?

Since 2003, the net promoter score (NPS) has become one of the most widely used marketing metrics. Companies in industries as diverse as …

Customer Experience

The real danger of Artificial Intelligence it’s not what you think

On November 8th to 10th, I attended the <b>Global Symposium: Artificial Intelligence & Inclusion</b>. There were almost 200 participants, invited from all …

Artificial Intelligence

25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

Marketing

The Psychology of CRM User Adoption – and Why It Matters to Customers

Many companies have implemented CRM. But what happens after implementation? What are the motivators that make CRM a success with its users? Some …

CRM

Ink raises $7M to make printing on college campuses less painful

Ink, a Nebraska-based startup focused on revamping on-campus printing, has raised $7M from VTF Capital, SQN Venture Partners, Invest Nebraska and NE Angeles. This brings total funding to $15M, with previous participation from advisors Tony Hsieh of Zappos and Greg Silverman of Warner Brothers.<p>If …

Google Drive

Software Matters in the World

Everybody who makes software needs to be working on fixing a much bigger and more important set of bugs<p>It’s become a cliché you hear at nearly every …

Innovation

Facebook details Instant Article subscription program as test launch nears

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, …

Digital Media

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.

Internet of Things

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire …

Marketing

WATCH: Google unveils new online-to-offline innovations for local marketers at SMX East

Watch the live stream from SMX East in New York City as Google’s Director of Online-to-Offline Solutions, Kishore Kanakamedala gave us an exclusive …

Google

Don't creep me out! Here's how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right …

Personalization

Martech and the modern marketing org (study results)

At the <b>MarTech</b> conference in Boston earlier this month, we unveiled the winners of <b>The Stackies: Org Edition</b>.12 companies contributed slides …

Digital Marketing

AdTheorent introduces a 'cost per incremental visit' model for offline foot traffic

The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.

Marketing

A startup called June20 puts iPads on rails to bring online into physical stores

The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customer’s phone.

Startups

How Top SaaS Companies Create Customer-Centric Onboarding by @ShaylaPrice

Here’s a major SaaS growth challenge: <i>How do teams ensure customer success from the onset?</i><p>With the goal to quickly convert new customers into loyal …

SaaS

What Areas Are Marketers Testing to Improve Conversion Rates?

Virtually all in-house marketers conduct tests of some kind to improve conversion rates, and they’re doing so more than ever, according to a study …

Digital Marketing

Which CRM All-in-One Software has the Smoothest Implementation?

Using LinkedIn® ensures that we only have <b>real business users</b> contributing and sharing authentic data that everyone can trust.<p>When you connect to G2 …

Networking

Global Customer Relationship Management (CRM) Sales Automation Software Market 2017 : Industry Basic Information, Manufacturing Base, Sales Area and Its Competitors

<b>Global Customer Relationship Management (CRM) Sales Automation Software Market 2017 Survival Strategies explore Economic Impact in Global Industries</b> …

CRM

Ziflow, Switzerland and Product Strategy

It was quite the news in the world of marketing technology when Scott Brinker (@chiefmartec) announced a couple of weeks back that he was joining …

Project Management

Agile Transformation at ING

A Case Study<p>When I speak to leadership teams or consult on agile transformation with corporates I’m always keen to stress that there is never one …

Management

Digital transformation will be dramatic and painful

, and<p>Artificial intelligence has the potential for dramatic disruption of everything from manufacturing to education and mental health. Its future …

Intelligence

The Rising Stakes in SaaS

Last week, I participated in two discussions about the changes in the SaaS world. I believe they are fundamental. The most important force shaping …

SaaS

Mode de représentation de l’univers martech via @chiefmartec #DMP #CRM #Martech #Marketing https://t.co/mbLLMyi6Ad

MongoDB finishes up 34% in database IPO

New York-based MongoDB went public on the Nasdaq on Thursday, finishing the day at $32.07, up 34 percent above its IPO price of $24. This is also above the proposed range of $20 to $22, which had been increased from $18 to $20.<p>The IPO netted $192 million for the company and valued it at about $1.18 …

Venture Capital

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.