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10 Best Free CRM Software for Business in 2018
The best free CRM software tools provide small businesses the opportunity to manage their leads and contacts while staying within a tight budget.
Small Business8 Best Salesforce Certification Courses Training and Tutorial
Are you looking to get the best Salesforce courses for Salesforce certification? Here is the list of <b>Best Salesforce Certification Courses Training</b> …
A Definitive Guide On Cloud Computing For Small Businesses
Cloud computing is the hot new term for most business owners nowadays. It’s the promise of cheaper and effective technology that we can use on …
Small Business50+ Top Digital Tools & Software Programs For Marketers & Startups
Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time consuming. …
Key Advantages of Mobile CRM Software for Higher Sales
As smartphones are superiorly smart, easy to access anywhere and broadly available, they can be utilized for your business too. You can extend the …
AppsMaking the most of marketing technology to drive growth
Winning in the martech revolution requires tech, of course, but leaders often forget that it needs a couple of key additions too.<p>As marketing …
MarketingStrategic and Agile Marketing – Better Together
Earlier this summer, Samuel Scott created quite a stir when he wrote an article for The Drum arguing that agile marketing is a "crutch for those who …
MarketingWhy I chose customer-funded growth over taking VC money
It’s the first page in a familiar story. A college kid comes up with a clever idea and starts building it in his spare hours. He goes all-in to focus …
The Digital Transformation of Back-End Customer Experience: What Leaders of The New C-Suite Are Thinking
By Dion HinchcliffeWhile the marketing and sales side of customer experience (CX) still receives by far the lion's share of attention and investment …
Customer Experience6 Ways CMOs Can Harness Second-Party Data in a Marketing Strategy
Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. GDPR has cast …
1 in 40 of the Inc. 5000 are martech companies
<i>This article was co-written with Anand Thaker, my collaborator on the marketing technology landscape.</i>Inc. Magazine’s annual list of the 5,000 fastest …
MarketingThe impact of GDPR, in 5 charts
The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has triggered several immediate …
Advertising IndustryThis Underrated Business Skill Is Incredibly Important. Here’s How You Can Master It
According to a CEO.<p>When I was the senior vice president and general manager of the Oracle Data Cloud, I once hosted a vendor who wanted to market …
What to Do When a Good Employee Stops Trying to Grow
The best managers know they’re supposed to give the people they lead challenging assignments to keep them interested and engaged. But what do you do when someone you manage gets to the top of their learning curve — and doesn’t really want to be pushed any further?<p>Is it OK if someone you are …
On CRM: We're Pretty Bad At CRM But There's Hope, According To A Miller Heiman Study
Are you looking to invest in a new CRM system and you’re concerned about whether or not it’s worth it? Or maybe you’re struggling with the one you already have. Don’t worry – your concerns are justified. Plenty of others are having the same challenges. But, according to a new study, there is …
Salesforce5,000+ Martech Tools: What’s a marketer to do?
Live Webinar: Tuesday, August 21, at 1:00 PM ET (10:00 AM PT)<p>You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing …
What Comes First: The Product or the Platform?
People who hate energy drinks are still fans of Red Bull. Here’s why.<p>We’re in the midst of a major media shake-up. Although the saturation of content …
Aivon's 'first decentralized video search engine,' Blippar's indoor positioning for AR & how AI is driving scalable marketing
en_US<p>article<p>Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the …
Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughan explains how technological advances are enabling …
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.
How G2 Crowd Wants to Stop Billions in Wasted Software
G2 Crowd’s first quarterly Momentum Grid Report, launched Aug. 15, is aimed to assist line-of-business buyers in selecting software packages that …
Top 15 Best Enterprise CRM Software
There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets – with …
7 Ways To Save Your Sales Team's Time & Be More Productive
Research shows that out of the total time spent, less than 1/3rd of a sales team’s time is actually spent on core selling and getting new business. …
SAP Hands-On Learning Lets Customers Try Their Hand at SAP Software
<b>WALLDORF</b> — SAP SE (NYSE: SAP) today announced the availability of the SAP Hands-On Learning course, a new live, in-person delivery format for …
Salesforce Names Keith Block Co-CEO
Salesforce promoted COO Keith Block to the role of co-CEO on Tuesday, Aug. 7, in a move that reportedly won’t change much, but rather, officiates the …
Data Science in Marketing Grows Up
I was talking to a non sales and marketing friend yesterday and he said, that everything we do today is about data. He went on to tell me about a …
A Customer Data Platform Picks Up Where CRM Leaves Off
At last, there is a way to pull all the data together for deep, actionable, behavioral insights..<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I don’t think there's a single good marketer who doesn’t want to know his or her customers. Most successful marketers strive to understand …
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.