Gail King

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Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns

Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really …

3 Social Media Tools That Improve the Sales Cycle

Do you want more leads from your social efforts?<p>Did you know there are great social media tools that make the sales process easier?<p>In this article, …

Social Media

5 Mobile Video Apps to Boost Online Engagement

Shares 3K<p>Do you want to use videos to market your business?<p>Are you wondering if there are simple mobile apps to make this possible?<p>In this article …

Finding Your Place in the Competitive Jungle

<i>It’s a jungle out there.</i><p>While this simple phrase has been used time and time again to discuss the many obstacles people and companies face, an animal metaphor does describe required innovation actions rather effectively.<p>Imagine a 2×2 matrix with size on the y-axis and speed on the x-axis. Size can …

The “Sandwich Approach” Undermines Your Feedback

Have you ever used the “sandwich approach” to give negative feedback to your direct reports? You sandwich the negative feedback between two pieces of positive feedback. It’s a common method, but the sandwich approach may be undermining both your feedback and your relationships with your direct …

Future of Content Tips, Teams & Upcoming Trends #whatthefoc

On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of …

Time Spent In Mobile Apps Is Starting To Challenge Television, Flurry Says

Now that usage of mobile apps has overtaken browsing on the desktop web, it’s starting to challenge television, Flurry says. The San Francisco-based mobile analytics startup says that consumers are spending 127 minutes per day in mobile apps, up 35 percent from 94 minutes a day in the same time …

Here's Who's Winning On Facebook Exchange — And How They're Doing It

While we and other FBX partners have sung FBX's ROI story from the infographic rooftops, no one's revealed exactly who's winning this game, where they're winning, and why some are winning more than others. With hundreds of advertisers each averaging millions of monthly unique visitors, our FBX …

Goodbye SEO, Hello SCM: The Rise of Search Content Marketing

Why brands need to avoid the hype surrounding content marketing

Content marketing is one of the most exciting areas of digital marketing today, offering huge benefits for any brand wanting to engage customers. The …