Mobile and social are fueling massive digital-video advertising growth as dollars shift away from display ads
Digital video is gaining traction quickly on social-media sites. Facebook was an early backer of the format with the introduction of autoplay video ads in 2013, but recently other social networks, including
Concerns around viewability and ad blocking are plaguing digital advertising, but social channels could prove vital for marketers willing to rethink their approach Social media marketing in its original
But on mobile, the stream is the experience, and native advertising is the only type of ad served. For a recent report, BI Intelligence spoke to leaders in the native advertising space, including major
Ad dollars follow eyeballs, and these days they are on social. The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, performance.
New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than other
This does not mean that Apple is going to launch a viral advertising product — the company has a long history of focusing on devices and apps, not advertising. Nor does it mean that Apple is going to tracking