CONTEXT OF CONTENT

Most recent stories in CONTEXT OF CONTENT

• To build your personal brand content is key. But… you need to be able to contextualize properly. Or your brand evaporates.

  

  Jan Friman

  

  5 days ago

  Why Personal Branding Matters More Than Ever Today

  Forbes - Karl Moore

  Stephanie Ricci contributed to this story. Branding is not just about businesses or products — it’s about people. In today’s digital age, shaped by constant content and online visibility, personal branding has become essential to professional success. Allison Kluger, an award-winning media expert and …

• Content Catalysts.

  

  Jan Friman

  

  Apr 20

  Why Content Creators Are Making More Money Off Social Media Than On It

  Forbes - Kristen Bousquet

  In 2025, the term “influencer” no longer tells the full story. According to Kajabi’s new State of Creator Commerce report, over half of content creators now identify as entrepreneurs. This is a shift that marks a new era in the creator economy. Unlike the social-first creators who rely solely on …

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  Jan Friman

  

  Apr 17

  Build an Audience Before Your Book

  Inc Magazine - Vikrant Shaurya

  The day your book launches shouldn’t be the first time readers hear your name. After waking up early, staying up late, and drinking a lifetime worth of coffee in the months spent writing, your book is available for sale. You sit and update your sales dashboard hourly, anticipating the onslaught of …

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  Jan Friman

  

  Beyond Content: Three Ways AI Is Changing Online Marketing

  Forbes - Nisha Talagala

  It is generally well known that AI, particularly generative AI, has transformed the content generation portion of marketing. AIs can now generate everything from visuals to slide decks, audio, video and avatar personalities. But the impact of AI, albeit possibly less visible, is equally impactful …

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  Jan Friman

  

  Bluesky’s Quest to Build Nontoxic Social Media

  The New Yorker - Kyle Chayka

  X and Facebook are governed by the policies of mercurial billionaires. Bluesky’s C.E.O., Jay Graber, says that she wants to give power back to the user. Jay Graber, the C.E.O. of the upstart social-media platform Bluesky, arrived in San Francisco the Sunday after Donald Trump’s reëlection and holed …

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  Jan Friman

  

  Beyond Bluesky: These are the apps building social experiences on the AT Protocol

  TechCrunch - Sarah Perez

  A year ago, Bluesky was opening up to the public and was known as one of the many X competitors that emerged after Elon Musk acquired the network formerly known as Twitter. Today, Bluesky’s social network has grown to over 33 million users, while the technology it’s built upon — the AT Protocol (or …