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32 Flips | 6 Magazines | 5 Following | 1 Follower | @geddyvanelburg | Keep up with geddyvanelburg on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “geddyvanelburg”

10 must-read economics stories of the week

<i>A list of some of the week’s most interesting stories on economic growth and social inclusion</i><p><b>Facts and figures.</b> These countries will feel the heat of …

The Board Directors You Need for a Digital Transformation

When the term <i>digital transformation</i> was first bandied about by consultants and business publications, its implications were more about keeping up and catching up than true transformation. Additionally, at first it was only applied to large, traditional organizations struggling, or experimenting, in …

You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

The success of platform companies like Airbnb, Amazon, and Netflix has led to envy bordering on despair for their competitors. When we asked one successful online retailer “How do you compete with Amazon?” the response was “You don’t.” Publicly, CEOs talk about digital transformation, but …

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Flipping Out: 10 Most Flipped Stories About Advertising This Year

As we’re nearing the end of 2016 we wanted to take a look at which stories about advertising were most popular on Flipboard this year. The top 10 stories that were most flipped into users’ magazines show that people in advertising drive themselves to do better and learn from each other. This year, …

3 Things Every CMO Should Know About Brand Content

A recent global survey underscores the growing importance of content marketing for brands and their agency partners — 670 marketing executives across EMEA, APAC and the Americas were asked to rank the importance of 24 marketing trends including programmatic buying and real time bidding, viewability …

How Marketing Changes When Shopping Is Automated

Much of marketing is premised on companies delivering messages to customers to influence their purchases and consumption. Indeed, the largest advertisers in the world are companies such as Procter & Gamble, Nestlé, and Unilever, which sell branded low-involvement products that are routinely …

7 great examples of branded content

We live in fast changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV …

Online advertising en de customer journey: een stappenplan

Een consument denkt niet in marketingkanalen of -apparaten. De klant en z’n customer journey centraal stellen was dus altijd al logisch, ook in …

Mobilegeddon Checklist: How To Prepare For This Week's Google Mobile Friendly Update

Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know.

Google Gets Into Content Recommendation With AdSense Matched Content

The one place most firms find their best new business

Two consultants argue that firms should look for their next opportunity on the edges of their existing businesses.<p>The search for new business …

Almost half of those planning to use an adblocker say they just don't like ads

KPMG report also finds that 44% of UK adults are planning to block ads within the next six months<p>Almost half of people planning to use an adblocker say a general dislike of ads is one of the main reasons for doing so, according to a new report that highlights the scale of the problems facing …

Digital Advertising

With Privacy Shield up in the air, businesses need to know where their data is stored - but nearly half don't

A new survey of EU-based IT decision makers has revealed that 47% are unaware of the geographical location of their critical and personal data.<p>The …

Privacy

After years of intensive analysis, Google found the key to good teamwork is being nice

Google wants to know the secret to building a more productive team.<p>The tech giant charged a team to find out. The project, known as Project Aristotle, took several years, and included interviews with hundreds of employees and analysis of data about the people on more than 100 active teams at the …

Harvard Business School

The Elements of an Effective Cause Marketing Campaign

What makes a great cause campaign? How do you get people to stop bad habits, adopt good ones, or do something about a societal or health issue that may not even be on their radar?<p>In developing the strategy for a recent cause campaign, we took a three-step approach to considering our options for …

Entrepreneurs Take On Manufacturing

When it comes to consumer-facing service industries like e-commerce, media, and ride- or apartment-sharing, it’s not new to suggest that “software is eating the world,” to use the phrase of venture capitalist Marc Andreessen.<p>However, in recent years a parallel explosion of digital tools and …

A Recession Doesn’t Mean Your Startup Can’t Grow

So far this year, the stock market has been anything but stable. The correction for tech companies appears to be well underway. Instability overseas continues, causing rising concerns about the effect on the global economy. In the U.S., the Federal Reserve finds it difficult to commit to a plan for …

Why You Will Be Only as Successful as the People Around You | Inc.com

Someone on a project takes about a week to respond to emails. Tech support doesn't quite keep up on the latest malware infestations. You write a glowing marketing plan, and then it sits on Dropbox for days on end before anyone bothers to review it.<p>Guess what? You're not going to experience much …

SEO Doesn't Just Mean Google

Especially when all you hear from your boss is “why aren’t we ranking on Google for ….…. “- <i>you can fill in the blanks</i>. However, there’s much, much …

6 Critical Steps To A Winning Company Culture

Creating the right company culture must be a top priority of every entrepreneur and business leader. Simply speaking, culture-driven businesses put their people first, and people make the business, rather than the other way around. Today’s business mantra must be “Take care of your people and they …

The Rise of Data-Driven Decision Making Is Real but Uneven

Growing opportunities to collect and leverage digital information have led many managers to change how they make decisions – relying less on intuition and more on data. As Jim Barksdale, the former CEO of Netscape quipped, “If we have data, let’s look at data. If all we have are opinions, let’s go …

The Hard Data on Being a Nice Boss

There’s an age-old question out there: Is it better to be a “nice” leader to get your staff to like you? Or to be tough as nails to inspire respect and hard work? Despite the recent enthusiasm for wellness initiatives like mindfulness and meditation at the office, and despite the movement toward …

The Right Way to Fire Someone

You’ve decided it’s time to let the low performer on your team go. You’ve covered your bases in terms of documentation, and you’ve coordinated with HR. But now you have to have the dreaded conversation. What’s the best way to deliver the news? Who should be in the room with you? What do you say and …

If You’re Not Collecting Productivity Data, You’ll Never Succeed at Work

jennifer maravillas FOR HBR<p>Counting calories and steps may be terrific for improving personal health. But what counts most in promoting professional success? Quantifying the “business self” is an essential precursor for enterprise networks that empower people to manage their strengths and …

9 Employee Engagement Archetypes

Six Steps to Linkbaiting Strategy Nirvana by @TheGrok

<b>Define your goal.</b>Is the goal of this piece of content to persuade or sell people to take an immediate and measurable action or is it more long term, …

Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.<p>Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Waarom Google mobile-friendly sites voorrang gaat geven

Het Google-nieuws van afgelopen week, in ieder geval in zoekmachinemarketigland, was de aangekondiging dat Google vanaf 21 april 2015 de …