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Why "Surprise And Delight" Matters In Business

One of the things I’m most excited about is “surprise and delight” – it’s something I’ve talked a lot about in my book The Thank You Economy. This storyboard breaks down some examples of surprise and delight and how it can make a huge difference for brands & businesses.

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Why "Surprise And Delight" Matters In Business

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5 stories in this Storyboard
    The Power of Surprise And Delight: A Case Study

    The Power of Surprise And Delight: A Case Study

    One of my main objectives with my text platform (212-931-5731) is to do a LOT more surprise and delight. What you see in this article written by my team one of my first efforts.

    Examples of Surprise And Delight

    Hiding under a desk to surprise a fan

    This is such a fun video and something that illustrates the meaning of "surprise and delight."

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