Gary Parker

692 Flips | 1 Magazine | 205 Followers | @garylparker | Gary Parker is the founder and president of rmexpertise.com. He has over 26 years in airline passenger marketing and revenue management, with over 15 years teaching and consulting at airlines, rail and bus companies around the world. He brings practical experience and well-researched expertise with him. Gary is a world-recognized master.He is also a dynamic, highly rated conference speaker and chair having presented at many RM conferences and workshops, including: PROS, IATA, Eye for Travel, Marcus Evans, Lufthansa Systems, ExPretio Technologies and Intelisys Aviation User Workshops.

Bundling vs. Add-Ons | LinkedIn

Are you interested in pricing topics and strategies? I would like to invite you to join my complimentary newsletter. This is a publication that comes …

ONE Order

ONE Order is the concept of a single Customer Order record, holding all data elements obtained and required for order fulfilment across the air …

One size does not fit all: Customized offers are the way forward for airlines

We’re all different. This is why a perfectly tailored suit will always fit better than one off the rack. The airline industry is catching on to this …

The Sad State Of Airline & Hotel Loyalty Program Promotions - One Mile at a Time

With the Iberia Plus promotion we’ve seen over the past few days (which has left a lot of us scratching our heads), it got me thinking about my …

Five quick hits in business-to-business pricing - two and three

Last week I published the first in a series on how to use pricing to get quick impact on your profitability. Today you get quick hits number two and …

FIVE QUICK HITS IN BUSINESS TO BUSINESS PRICING | LinkedIn

THE DIRECT ROUTE TO IMPROVED PROFITABILITY<p>Pricing – the practice of setting and getting the prices that reflect the value of your products and …

Thinking Outside the Cabin: 3 Passenger Stress Points Airlines Should Solve Now

Three common stress points that airlines can solve right now to improve passenger experience and extend their selling window before and after the …

Cheap advance rail fares could be on the way out

Cheap advance rail fares could be phased out under radical industry plans to modernise the way people book train journeys.<p>The Rail Delivery Group, which represents train operators, is calling for a digital overhaul of fares which could see passengers who buy tickets on board paying the same price …

When Customers Are — and Aren’t — OK with Personalized Prices

There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data. Machine learning makes it much easier to customize the marketing of products and services – and that includes the price.<p>Let’s be clear: price differentiation is not a new phenomenon. We …

Dynamic Pricing: Oxymoron for the airline industry - Part 1

Airline companies have traditionally employed flexible pricing concepts in very creative ways to offset the risks associated with unsold inventory …

Dynamic Pricing: What’s preventing wider adoption by airlines?

The simplest answer to this question is that few airlines currently have the technology capability to do so. By nature, the airline industry demands …

The Slippery Cost of Doing Business- Could Rising Fuel Prices Impact Long-Haul Low Cost?

Eurostar Tech Update Signals Action in Once-Sleepy Rail Sector

For a decade, European rail companies have turned to outside vendors to provide parts of their rail distribution services, including Amadeus, IBM, …

Booking Holdings

Airline strategy and business model convergence in the intra-European airline industry | LinkedIn

European airlines are facing challenges on several fronts — including (but not limited to) political uncertainties, fierce competition, higher input …

Innovation

Competing or complementing? Is there room for both LCCs and regional carriers in the same marketplace

There is an interesting dynamic between regional carriers and low cost carriers. As the LCC revolution has taken hold across the globe, you could …

Air France slips as LCCs intensify – now long haul challenges

Air France remains the biggest airline in Paris by some distance, but low cost airlines have grown their share of seats in recent years. Air France's …

The World's Top 20 Busiest Routes

OAG takes a closer look at the Top 20 busiest international routes by frequency in the 12 months to February 2018.

Iberia SWOT: LatAm a key strength, Nth America leading growth

Iberia's capacity growth in 2018 is being led by its long haul network, in particular by its North American operations. The 25-Apr-2018 launch of …

How smartphones influence the entire travel journey in the U.S. and abroad

In a recent study with PhocusWright, we uncovered global insights on mobile’s role in the span of travelers’ entire journey, from shopping to booking …

What OTAs need to know about travel payments fraud

Sponsored by eNett InternationalA new research report carried out by Edgar, Dunn and Company identifies a dozen best practices for OTAs and other …

Corporate Culture

Airline Fares and Services Reach the Eve of Revolution

The clock is ticking down on the launch and testing of 21st century airline fare and inventory retailing as carriers and the global distribution …

Airlines inching closer to dynamic pricing

Imagine if airlines could tailor fare offers based on who was making the ticket inquiry, rather than strictly on the search criteria.<p>Well, industry …

Software

Air Canada’s Basic Economy Introduction Shows How a Even a Slightly Smoother Booking Process Makes A Big Difference

Following in the footsteps of its American counterparts, Air Canada has decided to join the Basic Economy club on some domestic Canadian routes. Ok, …

Air Canada

How the rise of bleisure among Millennials is shaping travel technology

A new study by Travelport finds that Millennials’ preference for bleisure travel drives a need for smoother digital interactions throughout the …

Tourism

COST CUTTING PLAN: AC in a drive for efficiency

20 FEB 2018: Air Canada is looking to cut operating costs and defend against competition from upstart low-cost competitors by adding more planes to …

The Exponential Rise of AFOPs in the Asia-Pacific Region

Channel Shock: The Future of Travel Distribution

It’s our fifth birthday this week. Click on the logo for more big stories.<p>The travel industry is always fixated on what’s new and sexy.<p>Whether it’s …

Capabilities of an Airline Digital Transformation - A Digital Innovation Platform

In this post, I will explore the capabilities that should be included in the scope of the Digital Innovation Platform.

Digital Transformation

Just like seasons, demand changes!

<i>“Winter is coming”</i>, a cliché that every Game of Thrones (GoT) fan has reiterated at every single opportunity presented to him or her. While we have …

Chinese New Year

IATA hails technology for finally killing off the YY fare

Wave goodbye to YY, and enjoy the new age of the Flex Fare. After decades of service, the international standard YY fare will become a ghost of …

Civil Aviation