Gary Finn

455 Flips | 2 Magazines | 14 Likes | 1 Following | 8 Followers | @garyfinn79 | Keep up with Gary Finn on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gary Finn”

What’s the ROI of influencer marketing?

Influencer marketing is fast becoming brands’ go-to option for speaking to consumers in an authentic way at scale. It is seen by many as the perfect …

Marketing

Content hub

MEMBER RESEARCH: UKOM Digital Market Overview - March 2018<p>Digital Britain Manchester 2018<p>Facebook to launch online dating service<p>First companies …

Starting today, anyone who publishes something on Medium can paywall it

Ready to connect your checking account to Medium?<p>In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would …

Personal Information

Global Advertising Spend to Rise 4.6% to $579 Billion in 2016

LONDON — Global advertising expenditure is on course to grow 4.6% to $579 billion this year, up from 3.9% growth last year, media research agency …

Digital Advertising

Twitter Automation: 62 Experts Share their Automation Secrets & Tools

<b>Notice</b>: get_the_author_email is <b>deprecated</b> since version 2.8.0! Use get_the_author_meta('email') instead. in</b> …

Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers.<p>Five publishers …

Advertising Industry

Want to Make Your Videos Viral? Check out this New Research

Video has become huge on Facebook. Companies and individuals are using the medium more than ever before, hoping to draw additional attention to their …

Social Media

When Is The Best Time To Send An Email Newsletter?

If you are like me, you are constantly plugged into your emails, except when you are sleeping. This is why it drives me a bit crazy when people or …

This New Data Will Make You Rethink How You Write Headlines

Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline …

Placeholders in Form Fields Are Harmful

<b>Summary:</b> Placeholder text within a form field makes it difficult for people to remember what information belongs in a field, and to check for and fix …

UX Design

Talking Points Memo doubled its subscribers in a year — now it’s trying to find new extras for them

Josh Marshall, the founder of the liberal political news site Talking Points Memo (which turns 17 this year), isn’t shy about sharing numbers and publicly setting goals for the site. About a year ago, he told my colleague Ricardo Bilton that TPM had about 11,000 paying Prime subscribers, and that …

Journalism

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short.It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you …

Role of media in elections results

Following our blog earlier in the week about the declining influence of print in elections, two sets of figures have come to light which emphasise …

Broadcast Media

7 of the Most Impactful Digital Campaigns of 2017… So Far

We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. Using multiple platforms …

UK advertising market grew to record £21.4bn in 2016 as Google and Facebook took the lion’s share

UK advertising hit a record £21.4bn total in 2016 with Google and Facebook taking the lion’s share of the money.<p>According to the AA/WARC Expenditure …

UK digital ad market grows 17.3 per cent to £10.3bn – Google and Facebook take nearly all the extra money

The UK’s digital advertising market grew by 17.3 per cent to £10.3bn last year – but nearly all the extra money went to Google and Facebook.<p>The …

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online.<p>Now, as more and more brands find their ads …

AdTech

This site is “taking the edge off rant mode” by making readers pass a quiz before commenting

Two weeks ago, NRKbeta, the tech vertical of the Norwegian public broadcaster NRK, published an explainer about a proposed new digital surveillance law in the country.<p>Digital security is a controversial topic, and the conversation around security issues can become heated. But the conversation in …

Internet

News Use Across Social Media Platforms 2016

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in …

‘So much of it is a con’: Confessions of a veteran ad tech developer

Programmatic has been extolled for its efficiency, but for the latest in our anonymous Confessions series, we talked to a skeptical digital industry …

Advertising Industry

13 Classic Works of Literature With Upworthy Titles

Is the art of headline creation really dead? As Contently senior editor Jordan Teicher writes in his feature story on headlines, “What was once a …

Literature

Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn't working

Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software.<p>There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% …

How User Generated Content (UGC) Grew Our Instagram Account by 400% in One Year

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing …

A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the …