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RIP Combustion Engines: Japan Shows Off Cars of the Future

Japan’s flagship automakers will present their futuristic visions for the post-fossil fuel era at the Tokyo Motor Show that kicks off on Wednesday. …

Autos

Why Happy People Cheat

A good marriage is no guarantee against infidelity.<p>“Most descriptions of troubled marriages don’t seem to fit my situation,” Priya insists. “Colin and I have a wonderful relationship. Great kids, no financial stresses, careers we love, great friends. He is a phenom at work, fucking handsome, …

Relationships

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president …

Social Media

How a Soviet Colonel Prevented World War III by Remaining Calm in Crisis | Inc.com

Many of us have experienced what it's like to lead in the middle of a crisis (if you haven't yet, remember when you're in one to be sure to absorb and learn along the way--it's a shame to waste a good crisis).<p>A person's true character reveals itself. Tempers flare, nerves are raw, stress is off the …

29 Powerful Women Reveal Their Success Secrets, Leadership Tips & The Awful Advice They Didn't Take

<i>This week leaders in advertising and media descend on Cologne, Germany for the annual Dmexco conference. Ahead of the event, we sat down to profile</i> …

The Top 10 Books to Read This Fall

’Tis the season to set aside that beachy novel and dive into the latest slate of business books and tell-alls. This fall will see a slew of releases …

Your routines might be screwing with your body. Here's how to fix it.

When to eat, drink, sleep, and think deep thoughts.<p>You might think you’re in control of your schedule, but your body evolved to follow a natural rhythm. Sticking closer to that routine can help keep you in tiptop shape.<p>Drink coffee<p>Sipping caffeine is best done early in the day. Imbibed later, it …

The Story Behind Lego’s Brilliant Print Ads From the Cannes Festival

Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to …

Gene Thieves: Female Salamanders Hijack DNA from Multiple Males

In the natural world, stealing is a necessary and frequent strategy for survival. Every animal group includes opportunists that snatch others' fresh …

25 of the Most Inspiring Books Everyone Should Read | Inc.com

Whether you turn pages, tap a tablet, or listen to audio, a good book can be a perfect relaxation aid, tutor, or source of inspiration. Here are quotes from more than two dozen executives who name their favorite book and explain why it's worth your attention.<p>1. <i>The Checklist Manifesto</i> by Atul Gawande<p>…

Mission Impossible

The Great Unbundling

To say that the Internet has changed the media business is so obvious it barely bears writing; the media business, though, is massive in scope, …

Return on Investment

Why Education Is The Best Marketing

There are a variety of options when it comes to marketing tactics, but one of the best investments isn’t in social media, billboards, or websites, but instead in education. Many companies take advantage of education to teach customers about their products and to keep customers coming back for more …

Marketing

The winter solstice is today: 7 things to know about the shortest day of the year

The winter solstice is upon us: Thursday, December 21, will be the shortest day of 2017 for anyone living in the Northern Hemisphere. If pagan rituals are your thing, this is probably a big moment for you. If not, the official first day of winter is neat for other reasons too.<p>Technically speaking, …

15 Top Marketing Charts for 2016 You Don’t want to Miss

With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are …

What is ‘integrated marketing communications’?

Columnist<p>Posted: Aug. 28, 2016<p>SHARE<p>Cathy Ackermann<p>Posted: Aug. 28, 2016 0<p>What is 'integrated marketing communications'?<p>My profession is well known …

17 Psychological Tricks To Make People Like You Immediately

Most friendships develop so naturally that you don't even realize how or when they started.<p>Sometimes, though, you want to make an effort to befriend …

Why Is Under Armour’s Biggest Olympic Star Wearing Nike?

Michael Phelps, the crown jewel of Under Armour’s Olympic athletes, is wearing Nike sweatpants, swoosh and all, on the cover of the latest <i>Sports</i> …

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

What the World's First Quantum Satellite Launch Means

China blasted the world’s first quantum communications satellite into orbit from the Gobi Desert early Tuesday.<p>The project signals the dawn of a …

The Olympic Village Of The Future

Tokyo 2020 will be the best ever for society<p>Hosting the Olympics can put serious strain on a country’s infrastructure and finances. In preparation for the 2016 games, Rio de Janeiro has dealt with issues ranging from sewage-filled lakes to an uncompleted subway line. In Sochi in 2014, hotels went …

40 philosophies from famous marketers throughout history

I believe you can learn something from everyone — as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us.<p>For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of …

6 Easy Strategies to Spread Your Brand

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term …

How to Scale Brand Loyalty with an Influx of New Customers

Congratulations!<p>New customers are entering your sales cycle. And your team is ready to fulfill orders today.<p>But how do you transform this sudden wave …

Customer Experience

Logo & Branding Techniques of the World’s Leading Brands

<i>This article has been contributed by Brian Lonsdale.</i>Take a look at how the world’s leading brands use color, personality, language and other …

Caution: Sharp, Dull Turn

before<p>after<p>Established in 1965 as Pete’s Super Submarines (renamed in 1968 to how we know it today), Subway is a fast-food restaurant franchise …

Integrated Marketing Communications is More than a Fad

Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive …

Emotional Branding: 5 Strategies To Get and Keep The Right Customers

There is an ever increasing number of entrepreneurs that would benefit from understanding that they must trigger prospective customers emotionally in order for them to buy their product or hire them for their services. Tapping into the emotions that solicit a call to action. Since most often our …

5 Content Marketing Ideas You Haven't Thought of Yet

There are way cooler ways to connect with customers than just another blog post.<p>Content marketing is old news by now, so chances are good you've read about its benefits and set up a blog to share your or your company's wisdom. That's great. But after awhile, let's be honest, it can also get kind of …

What Coca-Cola’s slide down global brand rankings really tells us

When I was young, Coca-Cola was the kind of brand you thought would dominate forever. Big. Red. Confident. American. Indestructible. Sponsor of the 2016 Rio Olympics, its new #ThatsGold campaign, which launches in 50 markets and captures athletes and ordinary people experiencing moments of joy, …

List-Worthy

Infuse Your Brand With Emotion And Meaning

In his business memoir "Onward: How Starbucks Fought for Its Life Without Losing Its Soul," Starbucks CEO Howard Schultz describes the role of merchants in unlocking a product's "magic." As he writes:<p><i>"We take something ordinary and infuse it with emotion and meaning, and then we tell its story over</i> …