michael

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6 easy tips to create a powerful brand

You now have a great, memorable logo and online presence, but so do many others. So how do you set yourself apart? Sticking to cookie-cutter plans just won’t cut it. You have to think outside of the box to promote your brand.<p>Creating a podcast and giving away swag are “sneaky” ways that’ll help you …

Marketing

7 Super-Useful Apps for Last-Minute Trips

You’ve spent all week looking at #vanlife pictures at work and now you simply have to get out of town. The beach would be great, but you’ll take the mountains. Or the city. Really, anywhere but here. It’s time to let that tiny computer in your pocket do the work for you. In recent years, …

The Ugly Truth About Starting a Business

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

If CES is about the future, then the smartwatch got left behind

CES is the time of year when the world’s biggest and most ambitious companies in technology, automotive, and entertainment gather to talk about the future. Absent from that conversation this past week was the smartwatch. Whether because companies can’t figure out how to make innovative leaps or …

The pitfalls of using Kickstarter

Here's what happens when campaigns go wrong<p>“No one ever talks about their bad experiences on Kickstarter,” says Joanna Montgomery, the 28-year-old boss of consumer technology start-up Little Riot. “It’s seen as the Holy Grail and you never hear the other side.”<p>Kickstarter, arguably the world’s most …

A founder who's taking on Amazon explains why it makes total sense for his 6-month-old startup to spend $20 million per month on advertising

<i>Jet.com co-founder Marc Lore is no stranger to Amazon. He was an Amazon executive after he sold his company Quidsi—known for brands Diapers.com and Soap.com—to Amazon. At Business Insider's IGNITION 2015 conference, Lore sat down with deputy editor Alyson Shontell.</i><p><b>Alyson Shontell:</b> The big promise …

Entrepreneurship Is a Journey in 7 Stages. Enjoy The Ride.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is a journey, and it seems like everyone goes through it a little bit differently. Some move through the process fast, stumbling into success in a matter of weeks after executing a brilliant idea. Others move slowly, …

12 common mistakes that can damage your large appliances

If you want to be more successful, stop networking

The biggest reason why connecting with people benefits you is simple: It allows you to extend your reach further, which in turn allows your ideas to make a much bigger impact.<p>The result is that you achieve your goals a lot faster with a few key friends to help you out than if it is just you, …

In memoriam: 7 once-hot startups that shut their doors in 2015

While the seven on this list collectively raised nearly $400 million in venture capital, these startups are only a few of the high-profile ones that ended up shuttering their doors in 2015. CB Insights has a full list of 146 startup failure post-mortems from the past few years.<p>Here's how they tried …

thegoodreads.in

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketers like me know better than anyone else how important it is to put our money where our mouths are when it comes to providing high-level content to our target markets. The following 25 slide deck examples about content …

Intelligence is meaningless if you can’t recognize your own mistakes

<i>This post originally appeared at LinkedIn. Follow the author here.</i><p>It’s good to be smart. After all, intelligent people earn more money, accumulate more wealth, and even live longer. On the surface, being smart looks like easy living. But there’s another side to the story.<p>Intelligent people have a …

Self-improvement

Bluetooth technology is going to get a major upgrade in 2016

One of the most widely used technologies on the planet is getting a major upgrade in the coming year. On Wednesday, the Bluetooth Special Interest Group (SIG) announced several enhancements to the technology that would increase its functionality with the Internet of Things (IoT) in 2016.<p>“There is …

7 Things That Will Prevent You From Being Successful

Success is a beautiful word that tingles in our ears. Many desire to be successful, yet success seems to visit just a few and closes its door to …

Different iPhone 6s/+ have different processors, Samsung version drains your battery much faster

Apple unveiled the iPhone 6s and 6s Plus just last month to highly positive reception. While the demand for the product was expected to be much …

Closca Unveils Stylish Urban Bike Helmet That Folds Up for Easy Storage

Bike helmets save lives, but they have two strikes against them: They can be cumbersome and difficult to carry when you aren't wearing them, and …

The company that made smartwatches interesting again has a sleeker model for you to try

Pebble's CEO Eric Migicovsky gave Tech Insider an early look at the watches, saying that the Round had women's smaller wrists and design preferences in mind.<p>"We needed to have some variance that would allow Pebble to get onto women's wrists," he said.<p>The new Time Round is the lightest and slimmest …

Public Wi-Fi Users Neglect Basic Security Precautions Against Hackers

You’ve come to expect it — free public Wi-Fi everywhere you go. But if that Wi-Fi hotspot you use is provided by a con artist, you could wind up paying a steep price for the Internet connection.<p>A quarter of the adults who use the Internet, access it via public Wi-Fi once a week or more, according …

Oppo gets first smartphone carrier deal thanks to Optus

Fresh off the back of a retail partnership with Dick Smith, Chinese smartphone brand Oppo gets carrier support with Optus now offering the R7 on plan.<p>Oppo has announced its first Australian telco partnership, with Optus set to offer the Oppo R7 smartphone on plan, starting from today.<p>The …

9 Reasons You Should Not Buy An Apple Watch

Tech<p>9 Reasons You Should Not Buy An Apple Watch<p>Wednesday, May 27th, 2015<p>Via MacWorld<p>Apple’s latest shiny new gadget is the Apple Watch, and they have …

A new technology could drastically extend your phone battery — but cellphones companies don’t want to use it

The antenna in your phone is more than just a lazy strip of metal.<p>As Apple's infamous Antennagate fiasco taught us, snatching radio waves out of thin air to transmit thousands of messages a second over miles and miles is not quite that simple.<p>Just as poor antenna design (or an errant hand) can ruin …

Australian, Chinese governments make landmark air services agreement

A landmark air services agreement between the Australian and Chinese governments will open the way for new routes.<p>The cap on seats from China's …