Gabriella Martinez

78 Flips | 5 Magazines | 7 Following | @gam4511 | Keep up with Gabriella Martinez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gabriella Martinez”

7 Reasons Your Website Should Incorporate Responsive Design

Creating a strategy to deal with the rise of mobile devices comes down to three primary options: Developing a native app, designing a separate mobile …

Advertising - Oath

Discover mobile eCommerce techniques that drive real performance - from understanding today's complex mobile audience to effective ad formats.<p>To …

Mobile Devices

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Social Media

Here's A Facebook Ad Sales Pitch Deck

FBX allows advertisers to target Facebook users based on their non-Facebook web browsing histories. Most people outside the world of adtech don't know how this works.<p>But an FBX ad sales pitch deck was displayed during a live stream event in which Facebook Exchange product marketing manager Scott …

How to Ensure Your Sponsored Content Adheres to Google's Guidelines

If you're a marketer placing sponsored content (also known as native advertising) with a publisher -- or a publisher accepting sponsored content -- …

Why Social Media Advertising Is Set To Explode

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>As brands look across a fractured media landscape, where few digital properties …

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Overcoming the impossibility of amazing | Seth's Blog

If you set your bar at "amazing," it's awfully difficult to start.<p>Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. …

Marketing Reboot? Are You Ready to Change?

Is your business ready to face the technological and sociological changes that are happening right now?<p>To learn why you need to consider rebooting …

Here's How Austin Kleon Writes - Copyblogger

Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.”<p>What Picasso really said was, “Art is theft.”<p>T.S. Eliot …

The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic]

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its …

Public Relations

Four Steps for Using Images in Your Brand's Social Strategy

Just when marketers thought they'd mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing …

Why Brands Should Use Themed Pinterest Boards

<b>Three Brands Highlight the Importance of Using Themed Pinterest Boards</b><p>Curating a well thought out Pinterest account can be a time consuming process, …

5 Interesting Pinterest Marketing Campaigns

Pinterest is so new that a lot of major brands still don't know what to make of it. However, there are a few outliers who have found creative ways to …

How Publishers Organize for Social Era

Publishers are seeing social as a big traffic driver across the board, but the question remains how to organize for this.<p>For some very socially savvy …

On adding a zero | Seth's Blog

What happens if, instead of one sales call a day, you make ten?<p>Or if instead of 3 freelancers working on scaling your work, you have thirty?<p>What …

15 Digital Media Resources You May Have Missed

Memorial Day weekend has arrived in a hurry, spreading some unseasonably cold weather across the country. If you've been busy prepping for your …

Small Businesses Find ROI in Social Media [Infographic]

Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook.<p>A new study from Manta provides …

How to Market your Personal Online Brand on 10 Social Media Networks

How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off?<p>What would …

3 Creative Ways Brands Are Using Pinterest

Are you looking for some creative ways to use Pinterest?<p>Would you like to make stronger connections with your customers?<p>Although many brands run …

Advice for Clueless Brands on Social Media

<b>I am the CEO of a major quick-service chain that serves food and food-like substances to billions worldwide. At our annual meeting last week, I</b> …

5 Tips to Design the Best YouTube Channel Page

If you create and share your own videos on YouTube, then you've already taken the first step in putting your face out there. But there's another way …

25 Clever Twitter Keyboard Shortcuts

B = Block User<p>F = Favorite<p>J = Next Tweet<p>K = Previous Tweet<p>L = Close Open Tweets<p>M = New Direct Message<p>N = New Tweet<p>R = Reply<p>T = Retweet<p>U = Unblock User<p>…

Responsive Marketing

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty …

26 Ways to Create Engaging Content

Are you looking to create content that engages?<p>Does your content connect with people and encourage them to engage?<p>In this article I’ll show you <b>26</b> …

3 Quick Ways to Perk Up Your Email Marketing Efforts - Copyblogger

At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost …

How to run a successful multichannel social media promotion

<b>Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels</b> …

As Digital Innovation Moves Away From Touch, We're Letting Go A Powerful Marketing Tool

These days, you can’t go online or watch the news without hearing about a new product that removes touch from the user experience. The recently released Samsung Galaxy S4 is generating buzz with touchless features including text scrolling that responds to users’ eye movements and video that …