Do you have to be nice on social media? This week we talk with Joe Onisick, technical marketing engineer at Cisco, infamous for his acerbic demeanor on Twitter. He’s a cocky bastard who backs up his bluster with technical know-how.

We talked about:

Authentic marketing voice
Yes, And… as a rule of improv
Different: Escaping the Competitive Herd by Youngme Moon
Hostile Brand Strategy
Volkswagen’s “Think Small” ads from the 60’s
You have to back a strong voice with authenticity and truth
John tells the story of changing his mind because Joe rebutted somebody so strongly
“The worst thing that can happen to me from what I say on Twitter is I get fired.”
‘Ashamed’: Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet
Being positive about partner technologies; silence as a negative signal. Companies must back up their employees when they’re within the guidelines
Edelman Trust Barometer
Arrogance vs Confidence
DefineTheCloud.net
@jonisick

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