How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%
Harvard Business Review - Brad Power • 1399d

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough. Jacobi went for a long walk in Riverside Park and happened to bump into Or Shani, CEO of an AI firm, Adgorithms. After discussing Jacobi’s sales woes, Shani, …

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