Transformational Marketing | Frost & Sullivan

Most recent stories in Transformational Marketing | Frost & Sullivan

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  • Artificial Intelligence

  These AI bots are so believable, they get asked out on dates

  CNBC - Nicholas Wells

  "You sound cute, got a picture?" "Nicole, your [sic] beautiful, are you single?" "I love you, Jen." Those may sound like messages from a dating app, but …

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  • Harley Davidson

  How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

  Harvard Business Review - Brad Power

  It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough. Jacobi went for a long walk in Riverside Park and happened to bump...

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  • Viral Marketing

  Your Marketing Spend May Require Readjustment

  mediapost.com - Mary C. Long

  Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that’s visual …

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  B2B targeted marketing platform Demandbase raises $65 million

  VentureBeat - Paul Sawers

  B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates,...

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  How artificial intelligence is transforming marketing

  cmo.com.au - Lizzy Foo Kune

  In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’. But where big data …

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  Marketing ROI: How to Get Actionable Insights From Google Analytics

  marketingprofs.com - Jennifer Blackburn

  Faster than marketing teams can keep up, today's marketing content is often shared across social channels, in email campaigns, and on third-party …