Transformational Marketing | Frost & Sullivan

Most recent stories in Transformational Marketing | Frost & Sullivan

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  Frost & Sullivan

  

  These AI bots are so believable, they get asked out on dates

  CNBC - Nicholas Wells

  "You sound cute, got a picture?" "Nicole, your [sic] beautiful, are you single?" "I love you, Jen." Those may sound like messages from a dating app, but …

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  Frost & Sullivan

  

  How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

  Harvard Business Review - Brad Power

  It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough. Jacobi went for a long walk in Riverside Park and happened to bump into Or Shani, CEO of an AI firm, Adgorithms. After discussing Jacobi’s sales woes, Shani, …

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  Your Marketing Spend May Require Readjustment

  mediapost.com - Mary C. Long

  Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that’s visual …

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  B2B targeted marketing platform Demandbase raises $65 million

  VentureBeat - Paul Sawers

  B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners. Founded in 2007, San …

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  How artificial intelligence is transforming marketing

  cmo.com.au - Andrew Pascoe

  In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’. But where big data …

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  Marketing ROI: How to Get Actionable Insights From Google Analytics

  marketingprofs.com - Jennifer Blackburn

  Faster than marketing teams can keep up, today's marketing content is often shared across social channels, in email campaigns, and on third-party …