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Which Social & Mobile Metrics Should You Be Paying Attention To?

As more and more mobile and social data is able to be tracked, categorized and prioritized, analysis paralysis can set in. So how can you use …

Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, businesses are becoming increasingly savvy about how to create better content for their websites and social channels. And that trend is making it more and more difficult to stand out online. Clearly, there’s a lot of great content …

Marketing

The Data Science Revolution

The Huffington Post launched in 2005, but had it done so 10 years prior, it would have met a very different audience. By 2005, the average reader was digitally savvy -- spending lots of time online, communicating mainly through email and mobile phones, and engaging daily with social media. Yet this …

Cancer

Predictive Analytics, Twitter Big Data Forecast Asthma ED Use

May 06, 2015 - Social media has always been about capitalizing on what’s trending, and for healthcare big data scientists, those top-ten tweets and …

Social Media

Nonlinear Marketing: Convergence of Online and Offline

We live in a world where consumers are bombarded with all sorts of advertising and marketing tactics— they see a billboard on the road, hear ads on …

Marketing

Make It OK for Employees to Challenge Your Ideas

Kodak. Sears. Borders. The mere mention of any of these companies brings to mind the struggle to stay relevant amid today’s technology and boundless alternatives. But behind each of them lies a deeper story of at least one leader who is or was “sheltered” from the reality of their business.<p>This …

Leadership

How Artificial Intelligence & Big Data Will Transform The Workplace

Companies are learning a lot from big data, all of which should be giving them fantastic insight into what their customers truly want as well as …

Why Small Businesses Are Becoming More Cloud Conscious

The atmosphere in the wide world of small business is getting “cloudy,” but that’s just fine because this Cloud is actually a silver lining that delivers bright and good tidings.<p>Cloud is a series of application servers in remote locations accessible on the internet that enables dissemination of …

Small Business

Pictures of the Week 11.6.14