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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers – Adweek

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure …

Public Relations

Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …

Advertising Industry

Why is inconsistent branding so prevalent in B2B organizations?

Do you recall the last time a B2B brand really impressed you? It’s not surprising that most people can’t answer that question. Even if you can come …

Marketing

6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this …

Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too

The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising.<p>Native ad budgets soared …

Digital Advertising

The Best Salespeople Ask These 3 Questions During A Job Interview

Interviews are about much more than just proving you're the right person for the job<p>Not long ago, I spoke with a university graduate who'd landed an account executive role at a giant company right out of school. Given how rare it is for an entry-level salesperson to skip the development (lead …

11 Tools That Will Skyrocket Your Content Promotion by @alextachalova

These content promotion tools will help you boost your posts' performance, reach a broader audience, and save tons of time.The post 11 Tools That …

Infographics

Five reasons to be enthusiastic about the future of social media marketing

<i>By Mark Schaefer</i><p>It has been fun and useful to debate many of the problems going on in the social media world. But I thought it would be a great time …

Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age …

Slack is the new place for marketers to network and find jobs

Slack, initially set up for internal collaboration at companies, has morphed into a tool for communicating outside of work. Marketers at brands, …

Infographic: How Brands Struggle Internally to Adapt to Digital

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, …

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends | Inc.com

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day.<p>Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company …

Marketing

3 Steps for CEOs Eyeing Social Media Success (Infographic)

So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.<p>MDG Advertising shared the …

3 Reasons Why You Should Advertise on Social Media

One of the keys to having a successful business isThe post 3 Reasons Why You Should Advertise on Social Media appeared first on iamwire.

Public Relations

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a report on Shopify, global retail ecommerce …

3 Creative Ways to Use Twitter Hashtags to Promote Your Business

Does your business have a hashtag strategy? It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, …

4 Simple Steps for Creating a Social Editorial Calendar

There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some …

5 ways to improve business' social media presence

KNOXVILLE, Tenn. — Most companies in business today are aware that social media activity is a major player in almost every successful business model.<p>But it's how a business defines being "active" on social media that can make or break the tactic. One post a week won't cut it. Seven posts that don't …

Social Media Marketing

10 Ultimate Social Media Marketing Tips You Need to Know Right Now

To make sure you're maximizing your success on social media, I've compiled my top 10 social media tips below. If you're wondering how to take your social media marketing to the next level, or feel like you've hit a plateau when it comes to the results you're seeing, this article is for you!<p><b>1.</b> …

Older Job-Seeker? 3 Super One-liners You Have Got To Use!

Want to learn how to combat ageism by using a few simple phrases? If so, read on...<p>Small changes can create big outcomes. Nowhere is this more evident than in a job search. Despite the fact that ageism is a pervasive, albeit mostly silent, deterrent to finding work, there are several helpful …

Employment

4 Best Places to Find College Scholarships

Simplify your search for free money with these quick tips.<p>Given today’s intimidating college costs, figuring out how to finance your higher education …

5 Tips for Scoring College Scholarships

If you’re a high school senior or a college student looking for scholarships to help fund the cost of school next year, now is the perfect time to …

College & University

Study: Branded Content Doubles Recall Compared to Display Ads

Well the big news -- apart from the fact that Facebook has been over inflating its video view figures and Dentsu admitted to overcharging 111 clients …

Branded Content

FAFSA changes: What you need to know to get the most financial aid

If you plan to go to college next year, you need to know about two changes to the nationwide financial aid form.<p>The Free Application for Federal Student Aid (FAFSA) is the form that every U.S. college student needs to fill out in order to be eligible for any need-based financial aid. That includes …

College & University

Key financial aid date is fast approaching

Are you going to need help paying for college next fall?<p>Then picture this: More than 10 million students are getting ready to line up to get financial aid next year. Some will be successful getting what they need — others won't. And where they stand in line while they ask for aid can make a …

Edmission web app helps you plan for college admissions

Getting into the right college isn’t easy. Edmission wants to help. The San Ramon, California-based startup is launching a web app today that lets students and parents create a personalized college admission plan — without the fees of private college counseling.<p>Edmission allows students to create …

College & University

5 Ways To Make Social Media Work For The B2B Sales Industry

B2B sales are an area that’s only becoming more competitive. The fact is that more people than ever before are trying to get people to choose their businesses. Making social media work for B2B sales should be considered a top priority for every business.<p>If you want to generate more B2B leads you …

Public Relations

How to Use MONEY's Exclusive New College Search Tool

Create your own customized rankings of the best—and most affordable—schools for you.<p>Just about every major college ranking puts Princeton at or near …

Tapping Your 529 Plan for the First Time: Tips for Freshman Parents

Image source: Getty Images.<p>You've been saving for your child's higher education for a long time, and now it's time to start using it to pay for college costs. We all learn by doing, but when it comes to tax-advantaged savings such as a 529 College Savings Plan (where the IRS is looking over your …

Retirement