Frederik Mortensen

12 Flips | 1 Magazine | 3 Following | @fredmorten | Keep up with Frederik Mortensen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Frederik Mortensen”

Health-Care Executives: How to Prepare for the Onslaught of Confused Consumers

It’s hard to see anything clearly from inside a jar. I know because I sit inside one much of the time. I’m a health-plan executive, and my jar is the U.S. health-care system.<p>From the inside, it’s impossible to know how consumers think — or, more urgently, how they’re going to behave in the very …

If Your Leader Departs, Preserve the Company’s Story First

We’ve all heard some version of this story: a brash and charismatic leader creates a runaway business success. The press can’t get enough of him. And people can’t seem to buy the products fast enough. The board and shareholders, enjoying the dizzying ride, are happy to look the other way if some of …

Do You Need a Résumé in the LinkedIn Era?

Now that LinkedIn has become the standard place to present your professional history and credentials — not to mention the fastest way to check somebody else’s — the humble résumé has lost its once-hallowed position as the canonical version of your professional identity. Your LinkedIn profile should …

“Alternatives” Isn’t a Dirty Economic Word

<i>There Is No Alternative.</i> Margaret Thatcher and her allies in the “dry” wing of the British Conservative Party popularized the phrase three decades ago. TINA, for short. The name never caught on in the U.S. as in the UK and parts of Continental Europe, but the idea did. The most compelling statement …

How to Drive Value Your Way

The advent of the PC, in 1981, famously resulted in the wholesale reorganization of the computer industry. Within a few years value in that industry migrated from the manufacturers that assembled and marketed the computers to the suppliers upstream of two key components: the operating system, owned …

Your Company Is Only as Good as Your Writing

Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is. Poor grammar and jargon-riddled writing are rampant. We’re great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the …

For Corporate Cosmopolitanism, Start at the Top

If your company’s management team isn’t as global as its target markets, you aren’t alone. Some 30% of U.S. companies admit that they have failed to fully exploit their international business opportunities because of insufficient internationally competent personnel. Could the problem start all the …

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …

Data is Worthless if You Don’t Communicate It

There is a pressing need for more businesspeople who can think quantitatively and make decisions based on data and analysis, and businesspeople who can do so will become increasingly valuable. According to a McKinsey Global Institute report on big data, we’ll need over 1.5 million more data-savvy …

Big data: The next frontier for innovation, competition, and productivity

Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus—as long as the right …

Der er forskel på folk

Der har altid været forskel på folk, og det er der stadig. Det, der har ændret sig i tidens løb, er derfor »forskellen, der skaber forskellen.«<p>I …