Frederik Floor

26 Added | 7 Magazines | 3 Likes | 1 Following | @frederikfloor | Keep up with Frederik Floor on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Frederik Floor”

It Pays To Be Bored

Having nothing to do is a great way to get thinking done.<p>Life has always had distractions, from the Black Plague to television, but these days distraction feels like a way of life. “It’s hard to be bored almost anywhere,” cultural anthropologist Genevieve Bell said in a 2011 TEDx talk. Digital …

Creativity

Why Apple’s New Font Won’t Work On Your Desktop

Star typeface designer Tobias Frere-Jones explains the challenges of using Helvetica Neue as an operating system font.<p>For the first time ever, Apple is ditching Lucida Grande as the OS X system font in favor of Helvetica Neue, which also happens to be the iOS system font. For an operating system …

Typography

7 Tips For Designing On A Budget

In honor of Small Business Week, Rebecca Swift of iStock by Getty Images suggests how to get the most out of your website.<p>In the U.S. alone, sales by small businesses account for 54% of the country’s total sales and provide 55% of all jobs, according to the U.S. Small Business Administration. …

Small Business

Five key campaigns using visual storytelling archetypes to engage audiences

Universal archetypes are all around us. From the Rebel to the Innocent, the Hero to the Caregiver, archetypes are used to tell stories in popular …

Pixar’s 22 Rules of Storytelling Presented with Film Stills from Pixar Films

Pixar's 22 Rules of Storytelling Presented with Film Stills from Pixar Films<p>Back in 2001, former Pixar story artist Emma Coats tweeted this series of …

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success …

19 Reasons You Should Include Visual Content in Your Marketing [Data]

Take a look at 19 statistics that make the case for including visual content in your marketing strategy.

Visual Storytelling: Meet the archetypes

Consumers today are constantly switched on. While we continue to see shifts in how and where consumers enjoy media and how much time they spend on …

The power of visual storytelling

We’ve all seen the statistics, and there’s no doubt that content marketing is vastly more effective when images or video are added.<p>Brands that use …

Communication Skills: Build An Argument That Will Persuade Your Audience

Communication Skills: strategy, content<p><b>Build An Argument That Will Persuade Your Audience</b><p><i>You've identified your objective and completed your audience</i> …

No, your website is not done...

...and it never will be. Your website is the primary face of your company. It’s where people make their initial impressions of what kind of business …

Winning a User Experience Debate

Although critique should be constructive and impartial, it’s inevitable that at times you’ll disagree with the feedback you receive. Critique is a …

UX Design

How To Convince The Client That Your Design Is Perfect

Further Reading on SmashingMag:<p>Many designers want to avoid conflict and, as a result, cave to their clients at the slightest sign of disagreement, …

Photographer Explores His Emotions Through Surreal Self-Portraits

<b>New York photographer</b> Ben Zank’s series of surreal images are an exploration of his deepest emotions, and a means of expressing himself without words.<p>…

From Google Ventures: 5 Rules For Writing Great Interface Copy

John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.<p>For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a …

UI Design

How Response Inhibition Affects Race Pace

A specific form of mental fatigue is linked to endurance.<p>Last fall, I wrote a long article about "brain endurance training," a concept developed by Dr. Samuele Marcora of the University of Kent. The idea is that you do a series of cognitively challenging tasks, sort of like simple video games, to …

Research

Train Your Brain for Resilience

UCSD study finds mindfulness training produces "elite" brain patterns.<p>Back in October, I had the opportunity to visit a lab in San Diego where some of the toughest people in the world come to have their brains scanned. For the last few years, Martin Paulus and his colleagues have been studying …

The Brain

The Clown Shoe That's Changing Minimalist Running

In 2010, a French adventure racer named Nicolas Mermoud approached Karl Meltzer, the accomplished American ultrarunner, and asked him to try out a pair of running shoes he'd designed. They looked bizarre, like moon boots, and were wider, thicker, and softer than typical running shoes—two and a half …

Running

Build Running-Specific Core Stability

Great exercises to help you achieve true spinal stability<p><b>Picture yourself running hard.</b> What do you see? Are your arms flailing all over the place? Is your trunk excessively rotating? Are your biomechanics breaking down? Or are your arms pumping like pistons back and forth with your legs powerfully …

Biomechanics

Get Over It: Shin Pain

Exercises and advice to keep your lower legs healthy and strong.<p>Shin splints are a common beginner's injury, so many seasoned runners assume they're immune. But medial tibial stress syndrome, the top cause of shin splints, is usually triggered by overtraining--something that can befall even …

Marathons

Twilight of the Brands

Twelve months ago, Lululemon Athletica was one of the hottest brands in the world. Sales of its high-priced yoga gear were exploding; the company was expanding into new markets; experts were in awe of its “cultlike following.” As one observer put it, “They’re more than apparel. They’re a life …