Bruno NS

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10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president …

Social Media

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to …

The Best Books of April 2017: From Anne Lamott to Sheryl Sandberg

A Novel<p>Omar El Akkad<p>The year is 2076 and the Second American Civil War is underway. Omar El Akkad’s brilliant and compelling debut imagines what happens when America splits at the seams and turns in on itself. The surreal setting feels oddly familiar, as the Mississippi River Delta is sinking, …

Books

2017 Marketing Must Dos

Keep up with the ever changing marketing landscape.<p>Over the past year, the marketing landscape has changed — what worked last year may not be as …

While popular Thai destinations such as Koh Samui and Phuket stagger under the weight of development, these southern islands retain a sleepy, tropical charm<p>Framed by jungle-draped limestone karsts, this small but striking bay has serene waters free of riptides, making it safe for families to splash …

National Parks

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

Facebook is the biggest social network in the world, but that doesn’t mean it’s a marketer’s dream solution.I spend a ton of money on Facebook fans. …

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing …

Google removes restrictions from free version of Data Studio, its tool for creating customized reports

Google is making its data analytics and visualization tool Data Studio infinitely more appealing this week with the news that it’s removing the five-report limit from the free version of the software.<p>First unveiled as part its Google Analytics Suite 360 announcement in March 2016, Google Data …

15 Signs You Need To Be Better At Marketing

It takes a strong person to admit that their marketing isn’t up to par. But it’s far better to admit it than to keep using outdated, ineffective or harmful strategies.<p>This post will look at 15 signs your marketing is failing, and what you need to do about it.<p><b>1. Inbound marketing? What’s inbound</b> …

Marketing

How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data Driven Answer)

Yep, it’s a controversial subject among SEOs.But, you probably already know this: I recommend link building. The very word “link building” has a bad …

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing …

Top 10 Free Alternatives to Expensive Software

Unless you have a company buying licenses for you, tools like Photoshop, Pro Tools, Maya, or even Windows can be a serious bite out of your wallet. …

Software

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.There aren’t many free, intuitive programs that give you the kind of super-valuable …

Analytics

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

How to Create a Successful Social Media Marketing Plan

Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there …

4 Simple Ways to Get the Most Out of Your Social Distribution Strategy | Inc.com

It honestly doesn't matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you're trying to influence don't read, see, or hear your content and take some kind of action, it was pretty much a waste.<p>So you put some thought into how you're going to …

Marketing

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing messages, …

5 Key Customer Experience Trends for 2017

<i>Donna Peeples, Chief Customer Officer, Pypestream</i><p>2017 is going to be a transformative year in many ways but none more so than in the business-consumer relationship. The way in which these two entities connect and interact is undergoing a massive overhaul. Most importantly, the communication flows …

The 7 Best Online Marketing Tactics for 2017

Do you want to be a magical unicorn or a boring old donkey in 2017?<p>If you want to be a unicorn — and who doesn’t? — this is the post you’re looking …

Marketing

Tailwind launches toolkit to help brands with Instagram marketing

Tailwind today expanded its portfolio of social media marketing offerings with the launch of an Instagram toolkit that allows brands to bulk schedule posts on the popular photo-sharing service and to glean analytics from them, as well.<p>“Our mission is to make world-class marketing easy for …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online …

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>There’s only one thing better than finding a cool new marketing tool, and that’s finding a <i>free,</i> cool new marketing tool. Here’s a list of four …

Top 10 Trends That Will Transform Digital Marketing In 2017

Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial …

Marketing

What are different on-page and off-page SEO activities?

Search Engine Optimization mainly divides into two parts they are on-page and off-page optimization. The difference of on-page and off-page is, in …

Engines

5 Social Media Listening Tools You Should Try This 2017

Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media …

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

If you're in online marketing, you've likely heard the news...<p>More than 50% of your visitors are now coming from mobile. That's <i>half</i> of all of your visitors.<p>Meaning that they are browsing your site from their phones. And that trend is only going to increase.<p>So, it makes sense that Google has …

10 Rules for Effective Facebook Marketing [Infographic]

"Focus on your fans first," begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.<p>That may have …

4 Digital Marketing Tools That Will Improve Your Strategy

Use These Digital Marketing Tools and Improve Your Reach<p>Monday Tips is a short list of the best finds across the internet to start your week off …