fransjes

44 Flips | 4 Magazines | 13 Likes | @fransjes | Keep up with fransjes on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “fransjes”

The truth about branded content’s credibility

These days, everyone seems to be enamored with word-of-mouth marketing and branded content and its cousin, native advertising. But (cue the cheers …

Advertising Industry

"Growth Hackers" cartoon | Marketoonist

There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups …

Brand As Verb: Principles of High Performing Experience Brands

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it …

The ultimate missed social-media opportunity for brands: climate change

Guardian sustainable business,Social media,Communication,Brand,Business case,Climate change,Environment,Business,Ethical business,Corporate social responsibility,Marketing & PR<p>Coke's Superbowl commercial supporting immigrants and Chevrolet's ad tackling gay rights won plenty of attention. Why …

This Ad Agency Wants To Help Make Your Kickstarter Campaign A Hit

Fallon, Minneapolis offers the same creative services it uses for major brands to promote crowd-funding ideas.<p>It was bound to happen. As the size and scale of crowd-funded projects continues to expand, so too does the need for aspiring Kickstarters and IndieGoGoers to market themselves more …

How to Sell if You Hate Selling

Your success in business depends upon your ability to sell. It's time to get over your bad attitude.<p>"I hate selling."<p>I've heard that statement a thousand times–often from entrepreneurs whose success depends upon their ability to sell their ideas, their firm and their products.<p>And that's a shame, …

Selling

Creativity Cubed

The formula for making the right impression and landing the business from one of the ad games best<p><b>THINK BIG</b> Wieden + Kennedy, the ad agency that brought you Air Jordan, the Miller High Life man, and those wacky SportsCenter commercials, has been elevating clients to pop-culture-icon status for 23 …

A Radical Approach To Marketing Podcast With Gareth Kay

Are you are a radical marketer? Do you even want to be one? According to Gareth Kay of Zeus Jones, being radical is about solving the problem at its …

Defining The Problem

<i>There are no great briefs, only great ads.<br>There are no great briefs, but there are la lot of bad ones.</i> <i><br>A good brief is probably about as good as a</i> …

The World-Changing Ideas Of 2014

Bold predictions for the companies, people, and ideas that will impact our lives in the next 12 months.<p>Forecasting the future is never easy. We were, of course, supposed to have flying cars by now–and yet here we all are, still stuck in traffic on the ground. But lack of personal …

Empathy Library

The Empathy Library is a digital treasure house to share inspiring books and films to spark a global empathy revolution. > Find out more about the …

Discovering Your Passion in Life (& Why it’s so Important). {Video}

What is your passion in this life?<p>The truth is—most of us don’t really know.<p>In the video below, Sir Ken Robinson says, “If you don’t know what you …

See the Best of Travel 365

Six Things Every CMO Should Be Watching This Year

There’s no shortage of trend pieces or crystal ball-gazing this time of year. The problem is that with all that prediction going on, we often tend to cover too much ground rather than focus on the spaces that matter directly to us. This piece looks specifically at what a senior marketing executive …

6 Apps That Fit Charity Into Your Daily Routine

Social Good Apps That Fit Into Your Daily Routine<p>1. Instead<p>2. I Can Go Without<p>3. Charity Miles<p>4. One Today<p>5. Donate a Photo<p>6. Check-in for Good<p>A pen …

Why This Startup Made Their Salaries Radically Transparent

Buffer revealed their salaries (and the formula that got them there) to the world. The question is why?<p>We’re pretty open with some things: We tweet articles we just read, share which bar we just walked into, and snap photos of recently gobbled red velvet cupcakes. Yet it’s taboo to broach other …

Startups

Keynude, the naked Keynote theme

A really plain theme for Keynote. Grey shapes, flat charts, no yucky fills. A great way to start your next presentation.

America in 2014-New and Updated!

We are obviously in a time of perpetual change which is probably a good thing for trends decks. They used to be full of stuff that was not always …

Market value of old media vs new #ces #effective http://t.co/MBbAynFDIZ

How To Disrupt Yourself: The High Cost And Benefits Of Hiring Misfits

Many creative companies talk about hiring “different” talent. Strategist and “change agent” Bud Caddell discusses the realities of hiring outsiders and allowing them make a difference to your culture and end product.<p>No two words can paint a bigger target on your back in corporate America than …

What Will Make Consumers Tick in 2014?

With each passing year, marketers must come up with new ways to engage their customer base.<p>Advertising and marketing communications firm JWT has …

Ford Trend Report 2014

Ford’s 10 trends expected to influence consumers and brands in the coming year include:<p><b>1. Innovation’s Quiet Rio</b>t: Fast-paced and disruptive …

Pairing: a better way to lead strategy projects

Why the project lead often sucks at their job<p>If you lead projects at an agency or consultancy, there’s three things to worry about (1) finding the …