Francois Tremblay

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Social platforms are most popular among 18- to 29-year-olds

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>Social platforms' efforts to lock in more users by building out capabilities that extend beyond their core competencies is paying …

Advertising

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the …

Artificial Intelligence

Millennials still watch TV despite cord-cutting increases

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Millennials are spending more time watching content on TV than they are on digital platforms, according to a report by the Video Advertising Bureau (VAB).<p>The VAB is an …

Cord-Cutting

Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve.<p>During a …

Advertising

THE SOCIAL VIDEO REPORT: Content, distribution, and monetization across Facebook, YouTube, Snapchat, and Instagram

<i>This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.</i><p>The "pivot to video" is digital media's megatrend of the moment. Globally, 47.4 minutes of online video will be …

Advertising

Millennials Perceive 'Good Leadership' Differently Than Everyone Else--and They're Right | Inc.com

I was recently working with the CEO of a large technology firm in Boston who, over dinner, began venting about his employees. He told me that many of them felt entitled, were lazy, and expected rapid advancement.<p>"Let me guess," I said after listening to his complaints for ten minutes. "You're …

Leadership

Google is sharing its management tools with the world

Speaking at his alma mater in January, Sundar Pichai, Google’s low-profile CEO, revealed his key to effective management: “Let others succeed.”<p>Enacting Pichai’s advice is easier said than done. But Google is sharing some tools that might help. Its Re:Work blog is offering a series of instructive …

Why 99 Percent of All Meetings Are a Complete Waste of Money | Inc.com

Here's an elephant in the meeting room that no one ever discusses: Meetings are hugely expensive. During the next meeting you attend, add up the hourly cost of every person in the room. Then imagine--which shouldn't be hard if you own a small business--that you're writing the check for that …

Management

How Can You Tell Someone Has True Leadership Skills? Look for This 1 Rare Sign | Inc.com

Ever been in an important meeting where a topic on the agenda causes tension that you can cut with a knife? Instead of colleagues speaking up to solve an issue, you get poker faces and eyes looking down to avert what nobody wants to deal with.<p>The same is true when it comes to having those tough …

Leadership

50% Of Video Plays On Mobile; 60% in 2017

According to The <i>Ooyala Global Video Index</i><i>report</i>, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected …

Media Industry

Report details recommendations for sustainable funding of Canadian media

For years now, there has been a digital disconnect between the organizations that invest heavily in creating content – including journalism – and tech giants, such as Google Inc. and Facebook Inc., that are paid handsomely for distributing it.<p>Ask any marketer or media-buying agency and they will …

Canada

Is The Web as We Know It Dying?

Something big is happening.<p>The smart phone revolution that only started 10 years ago with the invention of the iPhone is changing our web behaviour. …

Marketing

Major takeaways from Mary Meeker’s 2017 Internet Trends Report

Mary Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry. This widely anticipated slide deck …

Advertising

How YouTube Viewership Is Ushering In TV 3.0

Marketers have loved TV’s combination of reach and quality, but its lack of precision targeting and data reporting pale in comparison to digital. TV …

Advertising

Are Facebook’s Recent Changes to Videos Affecting Its User Experience?

Facebook just changed things up. Here’s what you need to know.<p>In the past, Facebook has prioritized user experience above all else, but the latest …

Advertising Industry

Jeff Bezos' Definition of Innovation Is One That Every Entrepreneur Should Learn From | Inc.com

Innovators and entrepreneurs share a common trait: they are interested in change. Innovators want to create new products and services that respond to change or create change. Entrepreneurs are innovators who want to implement great ideas that often change business models or even industries. What …

Innovation

How to blow your boss’s mind

We all want to get ahead. Still, even when it seems you’re doing everything right — you’re never late to work, rarely take a sick day, and always …

Self-improvement

What’s holding back virtual reality news? Slow tech adoption, monetization, and yes, dull content

For news organizations, the promise of VR has been marred by a handful of challenges that have so far made it difficult to justify wholesale investment in the technology.<p>That’s clear from a new report from the Reuters Institute for the Study of Journalism that takes an in-depth look at the state of …

Augmented Reality

27 Quotes to Change How You Think About Problems

Great minds give you the benefit of their experience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It happens to even the most seasoned of entrepreneurs. You’ve built momentum for your latest project, you’re excited to embrace new challenges and you’ve visualized success at the end …

Motivation

Love, Hate, Belief, Disbelief: What Drives Shareable Content?

Curating viral content isn't easy. If it was, we'd all be doing it and there would be an infiltration of (even more) salt baes and polarizing …

The Most Successful People In Business Do This

There are few things Raman Sehgal, founder and CEO of the award-winning ramarketing, a digital marketing and PR agency, regrets in his life. The one thing he regrets most is not taking the time in his younger years to keep up with his learning. He focused on other things.<p>“I was starting my business …

Success

How to Tell Leaders They’re Not as Great as They Think They Are

Although we live in a world that glorifies self-belief and stigmatizes self-doubt, there are really only two advantages to thinking that you’re better than you actually are. The first is when you’re attempting to do a difficult task. Believing that you can do something difficult is half the battle, …

Leadership
Marketing

The Art of Describing a Product in One Sentence | Inc.com

As a founder, I spent countless hours refining my elevator pitch and practicing it every chance I got. I learned that "leading with the need" is an extremely effective way to position your product as solving an important problem for your customers.<p>It's a shame that most potential customers don't …

Product Management

Australia’s public broadcaster is using Apple News push alerts to reach new, younger audiences

Apple News sometimes gets forgotten about amid the discussion of Facebook and Twitter, but the platform is growing as a way for publishers to reach new audiences. With last year’s launch of iOS 10, Apple started letting publishers send users push notifications through the app, which comes …

To Be an Exceptional Boss, Here Are 11 Things You Must Give Your Employees | Inc.com

Think about a boss you truly respected. Think about a leader you truly admired. Think about a leader you not only loved to work for, but <i>with</i>.<p>What sets that person apart from every other boss?<p>Simple. They <b>gave</b>: generously, selflessly, and without expectation of return. They gave because their …

Positive Thinking

“You’re not doing it the way I did”: Public media in Europe gets creative with digital news

“Whenever you get the new generation, you get new language, and whenever you get new language you get people saying it’s not news because ‘you’re not doing it the way I did,'” said Mika Rahkonen, head of development at Finland’s national public broadcaster Yle.<p>In January 2015, the broadcaster …

BBC

The Top 4 Traits Millennials Look for in Leaders | Inc.com

Leading Millennials can seem challenging. Often considered entitled, narcissistic, and suffering from unrealistic expectations, Millennials have sometimes gotten a bad rap in the workplace.<p>However, at 80 million strong, Millennials (those born from 1980-2000) are already at critical mass in that …

Leadership

The 8 books that you need to succeed as a data journalist in 2017

As a student books are a staple of the course, but in researching data journalism there are several books that have been highlighted to me as …

Journalism