Francois Mathieu

103 Flips | 1 Magazine | 11 Following | 77 Followers | @francoismathieu | Marketing Programs Manager at Uberflip

How to 10x Your Content Marketing Team's Productivity [eBook]

Struggling to keep up with the <b>daily content crunch</b>?<p>You're not alone.<p>With the demands on today's marketers continually increasing, it's crucial to …

Marketing

5 Times When "The Customer Is Always Right" Is Wrong

If there’s one thing I’ve learned in my 10 years of experience working in customer-facing roles—from retail and gym membership sales to offering …

Customers

5 Ways to Craft an Authentic Story to Connect With Your Customers

Connecting with customers is, in many ways, more difficult than ever. The amount of information and advertising that bombards us daily has never been …

The Ultimate Marketing Automation Glossary [Infographic]

Sometimes, it sounds like marketers are speaking another language — especially when using terms associated with specific marketing tools and …

Marketing

Post-Conversion Marketing: Why Stop When You're On a Roll?

Someone filled out your lead gen form and became a new contact in your database. Congratulations! Your job as a marketer is done.<p>Just kidding.<p>What …

Marketing

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops)

Sometimes I wish I had a fairy godmother for content ideas. How nice would it be if someone was around to relieve the stress of brainstorming by …

Marketing

Get More Done in Less Time: How to Achieve Content Efficiency Mastery

“Busy.” I don’t think I’ve met a content marketer who wouldn’t describe their working lives this way – and likely their lives outside of work, too.<p>We …

Marketing

How to Prolong Your Content's Lifespan by Improving Discoverability

Content is more than words or design or something you “have to do” to remain relevant or fill your content calendar.<p><b>Each piece you create is an …

Binge-Watching

The B2B Content Marketing Stack

As a content-focused organization, your main priority should be on moving the meter to produce valuable content that your audience cares about in …

Marketing

Your Stress-Free Guide to Getting Started With Video Marketing

If you’ve been keeping up with the latest content marketing trends, you probably have video on your radar. Video is a great addition to any content …

Marketing

12 Free Platforms (and Best Practices) to Distribute Your Visual Content

We know that visual content matters. In fact, content containing compelling images attracts 94% more total views on average.<p>But how do you ensure …

Infographics

An Analogical Lesson in Using Analogies in Your Content Marketing

<b>A good analogical explanation is like a fine ship</b>. It can transport your message over a great distance between you and your audience, acting as a …

Marketing

7+ Essential Tools To Help You Succeed in Sales Today

Sales has never been a walk in the park. But these days, blindly dialing for dollars is a waste of time and money.<p>We’ve entered a new era of …

Marketing

Identifying the Metrics That Matter for Your Lead Generation Strategy

Your lead generation strategy is always evolving, shifting from one tactic that doesn't work to another, trying out inbound marketing techniques, as …

Marketing

Storytelling: The "Killer App" of Content Marketing

We live in crazy times.<p>With social media, content marketing, and mobile devices (including the emergence of smart watches), it is difficult to escape …

Marketing

The 9 Traits of Highly Effective Content Marketing Teams

“Too little time and so much left to do” is probably a thought that goes through your head more often than you’d like to admit.<p>As content marketers, …

Marketing

How to Effectively Build Your B2B Brand With Blogging

B2B sales are much more complicated than most people realize. Not only do B2B sales cycles tend to be longer than those of companies selling directly …

Marketing

5 Direct Response Copywriting Techniques For Content That Converts

<b>Direct response copywriting</b>, contrary to its indirect response cousin you might recognize from many a billboard ad, is about motivating <b>immediate</b> …

Marketing

7+ Must-Have Tools For Faster & Better Editing

Editing is a crucial part of the content creation process.<p>It doesn’t matter how awe-inspiring your idea is, or how much time and effort you spend …

Content Curation

Demystifying "Valuable" Content

What makes content "valuable"?<p><i>"It’s relevant, engaging, consistent, trustworthy, useful, and authentic. Jeez. Are you new around here, Braveen?"</i><p>Okay. …

Marketing

5 Reasons Why I Refuse to Share Your Blog Post

As a Community Manager, I read a LOT of content on a daily basis. And yet, I’m constantly disappointed by how much of it just isn’t shareable.<p>My rule …

Infographics

Content Marketing is Not a Noun

It's a verb.<p>And a very active verb at that. In this article, Neil Patel, the Chief Evangelist of KISSmetrics and blogger at Quick Sprout, makes it …

Marketing

How to Create a Knowledge Base That Will Make Your Customers Love You

The ability to create great customer experiences has never been more important, particularly if you’re a SaaS company.<p>However, if there’s one lesson …

Marketing

Outside Insight: Why You Need to Talk to Your "Tylers"

It was a day like any other for me as a software developer at Uberflip.<p>I was working on a feature request when my co-worker Tyler, from the Customer …

SaaS

How to Achieve the Ideal White Paper Format

The <b>white paper</b> is a powerful tool that can complement the sales process in combination with case studies and other sales collateral as part of a …

Marketing

5 Ways To End A Blog Post

Writing a good introduction can be hard. But coming up with a satisfying ending — that can be a whole other kind of frustrating.<p>As a result, many …

Marketing

How to Conduct a Content Audit for More Data-Driven Content Marketing

Completing a content audit is a daunting but extremely rewarding task - especially when you have over 450 pieces of content sitting in your blog or …

Analytics

How To Use Paid Search To Drive The Right Leads To Your Content

As marketers, we rely on creative content marketing to channel and convert leads into customers. If you’re already running inbound marketing …

AdWords

Behind The Scenes of Social Selling: 3 Steps To Success

Don’t be that Sales rep who harasses prospects with 27 phone calls.<p>Today’s buyers are different than those of the past. They have an enormous wealth …

Selling

How My eBook Got Over 1,000 Downloads In Less Than One Week

Back at the end of 2014, my friend Rob Wormley and I decided to write a book that gave away all the secret strategies and tactics we’ve used to help …

Marketing