Francesca Navarro-Grau Urteaga

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Clean-Eating Recipes That Will Get You Through January

The word <i>detox</i> tends to bring to mind scary-intense juice cleanses or a gluten-dairy-meat-grain-sugar-caffeine-free diet that will make you run away …

Focus on the Big Picture, and Your Website Will Thrive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite your well-manicured corporate Facebook page and compelling Twitter background, a big chunk of your traffic -- nearly half -- is still coming from old-fashioned search.<p>Search has rapidly changed since business dove head-first into …

The 3 Things You Need to Do When You've Upset Your Customer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will simply never come back to the business where they were wronged. They opt for the …

9 Things Small Businesses Should Know About Amazon's New Mobile Payments Reader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Better late than never. Amazon has finally taken its place in the cutthroat mobile payments race.<p>Aiming to take a swipe at Square, PayPal Here and Intuit GoPayment -- and the small businesses that use them -- the ecommerce titan today …

Get and Stay Ahead of the Competition With These 3 Tools

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is no way to put into words the level of discomfort a BUD/S (Basic Underwater Demoltion/SEAL training) student endures. In a nutshell, the seven-month selection process just sucks.<p>Take, for instance, the <i>un</i>welcome committee of …

What Does a Multibillion-Dollar Corporation Want With Crowdfunding?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As of this morning, consumer products giant Johnson & Johnson was worth almost $300 billion. Billion, with a “B.” So, what does it want with San Francisco-based crowdfunding startup CircleUp?<p>Ideas. New, innovative product ideas. And …

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Regardless of the size of your company, chances are you’ve heard of big data. …

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If a tree falls in a forest and no one is around to hear it, does it make a sound?<p>The same could be said about a content-marketing strategy, when it comes to optimizing the elements of a company's blog or other website copy for sharing. …

How to Make Your Content Go Viral

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Market Like You Mean It<i>, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author discusses the amazing popularity of</i> …

Refine Your Advertising Language With These 5 Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even ads that provoke negative attention are better than ads that viewers don’t retain. Whether your audience is a narrow niche or wide, thousands of competitors reach out for that group’s attention. Most use similar catch phrases and …

10 Lessons to Learn From Failing Startups (Including My Own)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs who start businesses often fail, although the statistics cited can vary, according to Bloomberg.<p>While it’s a given that launching a startup means embarking on a long and winding road, pinning down the exact odds for success …

How Google 'Sitelinks' Can Improve Your SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sitelinks are a powerful way to dominate the SERPs (search engine results pages), increase trust and direct targeted traffic to your site’s internal pages. But what if you don’t have sitelinks? How do you get them?<p>In this article, I’ll …

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to 268 million by 2017. Those downloads …

FCC Gives Public More Time to Speak Their Minds on Net Neutrality

The Federal Communication Commission has extended the comment period on its proposed net neutrality rule to midnight Friday, July 18. The FCC's venerable "electronic comment filing system,'' installed in the days when only early adapters had dial-up modems, buckled under the weight of thousands of …

Common Vacation Mistakes Managers Make (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When summer hits its peak, people often take time off from work for a little rest and relaxation. Eighty-eight percent of Americans contacted for a recent survey said they plan to take a summer vacation this year, according to research …

How to Rebrand Yourself as an Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>All entrepreneurship begins with rebranding. Maybe you’re leaving a corporate job to launch your own business. Or you were a tech entrepreneur and now want to start a retail venture. Or you’re trying to establish yourself as a …

A New Way to Pay Online: Visa Launches 'Visa Checkout'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>San Francisco --</b> Shopping online with your Visa card is about to get a lot easier through a new product called “Visa Checkout.” Announced at an event here at Visa’s new office, Checkout saves your card and shipping information and allows …

5 Warning Signs a Startup Is a Bad Investment

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A company that’s not growing is dying. This is an unpleasant reality that comes with the capitalist system, and it’s especially harsh for smaller or newer companies. Between concerns over debt, resource acquisition and client maintenance, …

5 Things Your Business Must Stop Doing to Be Successful

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may have put in lots of time and resources into your current business but you will still not see the kind of results you expect if you don't take time to measure and stick to works best for you. There are no guarantees in business, …

Twitter 'Buy now' button spotted on mobile app

Hashtags, retweets and in-tweet purchases? A new feature that temporarily popped up this week on<p>Twitter's mobile app indicates the micro-blogging social network might be getting ready to step into e-commerce.<p>Earlier this week, a "Buy now" button appeared alongside tweets containing links to …

eCommerce

8 Ways to Make Your Marketing Message Stand Out

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Market Like You Mean It<i>, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author describes eight strategies you can</i> …

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you generating more email subscribers from your blog?<p>Email is 40 times more effective than Facebook and Twitter combined for customer acquisition, according to a study by McKinsey & Company. The number of email users is expected to …

5 Tips for Turning Uncertainty Into a Competitive Advantage

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leaders of the most successful, efficient businesses are masters of preparation. They’re continuously planning for a variety of future scenarios, engaging the entire organization in the process, and utilizing both financial and …

Target Better Email Responses With This Mind-Set Shift

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you send more than a few dozen emails every day? Do you want to be more productive and save up to an hour a day? Recognize exactly what other people’s email in-box really is: a list of nouns.<p>Specifically, everyone you send messages to …