Franceca Marinelli

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Indicators for measuring and improving customer experience

When we find ourselves confronted with the challenge of <b>improving the experience of our clients</b>, we must put the mechanisms that will most maximize …

Customer Experience

8 Tips on How to Start an E-commerce Business Today

You're thinking about quitting your job and taking on e-commerce head first. Now what?<p>So, you're mentally prepared to build very own website. You've got the legal side covered, and you're ready for the exciting part. Where do you begin? Well, luckily for you i've been in the same exact place as you …

Four Examples of Retail Brands Killing it With Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They've got to find ways to unlock the keys to survival and growth.<p>What is happening to …

Marketing

The painful decline of the Advertising Industry (and what marketers should do about it)

Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in …

20 platos que debes comer en Madrid y dónde tomarlos (parte 1) - Madrid Secreto

<b>Callos</b> a la <b>madrileña</b> de <b>El Fogón de Trifón</b> (C/ Ayala, 144).<p><b>Chili Cheese Fries</b> (patatas fritas con un topping de chili con carne, queso Cheddar …

6 Things I Wish Someone Told Me Before I Started Managing People

I first became a manager in my 20’s and, back then, I probably wasn’t a very good one. Nothing really prepares you to lead other people. There is, of course, no shortage of advice out there, but most of it is more myth and lore than anything else and not very helpful.<p>Henry Mintzberg wrote, “The …

Leadership

AT&T And Vice Tell the Stories Of Young, Connected America With The Mobile Movement

This notion is rooted in a particular condition of our time, says Eddy Moretti, chief creative officer of Vice. “The condition, which we’re calling a …

Innovation