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10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after …

Identifying Your Consumer Is Half The Battle Won

Whilst this may sound simple, it is as complex as the Riddler's maze. It is the basics of any business yet in the boardroom if you ask all the …

Marketing

Launch Experiments Faster With Google Optimize Custom Objectives

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, …

Analytics

Rylo is a game-changing 360-degree camera from the makers of Hyperlapse

Shoot first, frame later<p>Just like the $299 Insta360 One or the $699 GoPro Fusion, Rylo is a 360-degree camera that’s not really about filming 360-degree photos and videos. Rylo, which costs $499 and goes on sale today, is a dual-lens camera that lets you do creative things with the full 360-degree …

Airbnb to offer loans and advice to hosts under new scheme

Airbnb is looking to take an increasingly active role in ensuring the homes it offers for rent on its site are pleasant to stay in, from offering loans to hosts for home improvements to actively partnering in the construction of an apartment block in Florida, according to reports.<p>The changes, which …

Hospitality

17 Tools Your Marketing Cannot Do Without in 2017

In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like …

Marketing

Consumers Prefer To Buy Direct From Brands, Circumvent Retailers

While Millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information …

This is exactly how many reviews it takes to get someone to buy something

But one is better than none, since research shows we favor merch with more reviews.<p>No reviews, no revenue.<p>That’s the key takeaway from a new study …

Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank

Have you ever written a piece of long form content or eBook of 4000 words and above before?<p>If you haven’t, you probably don’t know the benefits and …

The Definitive Guide in Optimizing AdWords with Google Analytics

<i>Most probably you are familiar with running AdWords campaigns, but do you use all AdWords reports in Analytics to really get the most out of it? This</i> …

AdWords

Create a Social Dashboard with Google Data Studio // Tutorial

Data Studio: Embedded Reports & Data Control

The Data Studio team at Google has been on fire lately! I highly recommend subscribing to their blog, as they continue to release important new …

How can analytics and AI allow marketers to predict the future?

<b>Never make predictions, especially about the future.</b>We don’t exactly have a great track record of forecasting the future, so this seems sage …

Artificial Intelligence

How To Do A/B Testing on Google Optimize?

Google Analytics Experiments will soon be deprecated and replaced with the new testing suite from Google called ‘Optimize,’ the free version of …

Analytics

What does a good website test look like? The essential elements of testing

"Test! Test! Test!" We've all heard this advice for building a better website. Testing is the heart of creating a culture of growth ― a culture where …

Product Management

The Science of Increasing Customer Loyalty

A common misconception about conversion optimization is that your work ends when the user converts.<p>This is a limited way of viewing things, however, …

13 creative call-to-action examples and reasons why they work

So, what makes an effective CTA? Here are 13 creative examples and the reasons why they work so well.OKCupidThe CTA on OKCupid’s homepage cleverly …

Marketing

How to craft the perfect outreach subject line

On average, journalists receive between 200 and 300 emails a day from people pitching story ideas. Those emails come from diverse sources: marketing, …

Marketing

Webjet acquires JacTravel from private equity firm

Online travel firm Webjet is acquiring JacTravel, the UK-based hotel consolidator and specialist in inbound services.A statement from private equity …

Venture Capital

Playbuzz unveils a new editor for writing articles chock full of interactive content

Playbuzz helps online publishers make their content more interactive by adding elements like polls and galleries.<p>Until recently, those elements have taken the form of widgets that publishers can embed into their stories, but that’s changing with the launch of Playbuzz’s new Storytelling platform, …

AdWords Script, Image Optimization & Paid Media Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: …

AdWords

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize <i>one night stands</i>, rather …

Analytics

Airbnb will pilot packaging deals similar to other hospitality booking sites

<i>This story was delivered to BI Intelligence "E-Commerce Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Popular home-share booking site Airbnb is looking to steal more market share in the hospitality market by offering a new hotel-style packaging tool, reports …

The Right to Fair Reviews: Managing the Risks and Rewards

Did a chill pass through you when the Consumer Review Fairness Act—a.k.a. the “Right to Yelp”—went into law? The law is designed to protect free …

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers helps …

Search Engines

Competitive analysis on Facebook fan pages with R

An approach combining Facebook Graph and Microsoft Face APIs<p><b>Audience</b><p>The intended audience for this blog post is marketers who wish to learn more …

3 Ways to Boost Your Lead Nurturing Strategy with Facebook Ads

There are two important trends today's eCommerce businesses need to be aware of:<p>eCommerce is increasingly a mobile and app-based experience<br>• Email …

Marketing

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

One of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on …

SEO