F. Patrick Cuartero

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Secrets Of A Frustration-Free Customer Service Experience

Are you driving your customers crazy with a clunky customer experience and antiquated approach to customer service? Here are three ways to combat this, ideas I suggest as a customer experience and customer service consultant to my clients when they sense growing frustration levels among their …

How Rye Came Back

The unexpected source of a craft-whiskey boom<p>“Two bottles of rye!,” Ray Milland barks to a liquor-store clerk in Billy Wilder’s classic 1945 film, <i>The Lost Weekend</i>. “The cheapest. None of that 12-year-old chichi aged in wood—not for me.”<p>Though rye whiskey anchored many fabled cocktails in the 19th …

Stovetop Steak Basics

How to get a perfect sear without a grill<p>We love firing up the grill to cook the new beef cuts that have become available in recent years, but it's …

This 71-Ingredient Cocktail Basically Features an Entire International Grocery Store

Designed to commemorate the XX Commonwealth Games, the Commonwealth Cocktail features <b>71 ingredients</b> — one from each of the Commonwealth countries — all mixed up into a pink drink. The cocktail somehow mixes everything from durian fruit to okra to nakati eggplant, but check out a full list of the …

The Best Burger in America Is Not Easy to Get

But sweet Jesus this thing is great.<p><b>The best hamburger in America</b> — at least that I know of — is hard to get. Obviously, you have to know where it can be found. I will take care of that part right now — it can be found at Raoul's Restaurant, on Prince Street in New York City. It isn't very …

Few Consumers Actually Heed Social Media

Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media. Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue.<p>But just-released …

What Does a 30% Chance of Rain Mean? (Understanding Risk, with Gerd Gigerenzer)

A Look at the Ever Quirky Jack Ma of Alibaba | Inc.com

Introspective<p>Introspective<p>(January 2006) A pensive Ma at an awards ceremony in Hangzhou, east of China's Zhejiang province.<p>Playful<p>Playful<p>(September 2009) LA Laker Kobe Bryant towers over Ma at a summit in Hangzhou city, east China's Zhejiang province.<p>Unpredictable<p>Unpredictable<p>(September 2009) Ma …

10 Spirits You're Definitely Mispronouncing

One of the rewards of diving into the world of cocktails and spirits -- besides delicious booze-laden drinks, of course -- is dipping into different cultures. It's hard to drink Campari without jonesing for an Italian cafe, and taking a long draw of cognac is at least a halfway decent substitute …

Alcohol

Are You Confusing Strategy with Planning?

Most people agree that the two strongest human urges are survival and procreation, but there is very little consensus on the next most powerful. I believe it’s the need to succeed. Humans hate to fail — hate it more than almost anything else.<p>But what about all the people in the world who apparently …

What Makes the Best Infographics So Convincing

A great infographic is an instant revelation. It can compress time and space. (<i>Good gosh – Usain Bolt is</i> that <i>much faster than all the other 100-meter gold medalists who’ve ever competed?)</i> It can illuminate patterns in massive amounts of data. <i>(Sure, we’re spending much more on health care and</i> …

The Money-Raising Marathon: Preparing to Pitch Investors

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Raising capital for a new venture can be tough for entrepreneurs, especially when they want to focus on the nuts and bolts of building their businesses. Yet, finding funding to support a startup business is an essential part of the new …

Entrepreneurship

How to Deal With Jerks

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If the words, “Life is too short to work with jerks” have never come out of your mouth, then you either have a very short memory or you’re just not being honest with yourself. Nobody likes to work with jerks. I didn’t either, until I …

Amazon Is Now Accepting Returns Through its Lockers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Amazon customers in major urban centers have a new option for returning unwanted merchandise: metal lockers.<p>For several years now Amazon’s customers have been able to receive their orders in these lockers, receiving a code to unlock their …

Enterprise Tech

5 Social Media Tricks to Boost Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook and LinkedIn means that you need to be aware of general as well as channel-specific hacks to fulfill …

Social Media

How To Kick Your Business Legacy Up A Notch

Every entrepreneur and business leader waits too long before really working on the legacy that he wants to leave to society and his family. They realize too late that they don’t really want to be remembered for how many hours they spent on airplanes, how many emails they produced, or even how much …

4 Rye Whiskeys to Fit Your Budget

As we learned last week, rye whiskey can really carry a cocktail. It's bold, spicy and dry, and those characteristics provide a firm foundation on …

Whiskey

7 Tips for Writing a Killer Press Release

This story originally appeared on PR Daily<p>Think of a husband--well, like Michael Long's father--whose wife asks him to tighten a loosened screw or fix some doohickey around the house.<p>Rather than go down to the basement to rummage about in the toolkit, Old Man Long would use a butter knife from the …

Journalism

7 Power Tools of Persuasion

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just about all entrepreneurs have experienced that warm, tingly feeling when they realize they’ve hatched a brilliant idea that could change an industry, make a meaningful impact and land them a fortune Perhaps the only thing standing …

Public Speaking

No Cash on Hand? 3 Tips on Attracting Top Talent With Stock Options.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the biggest challenges for startup founders is attracting and securing the best and brightest talent without burning through the company’s limited cash on hand. This means using forms of compensation beyond salary to entice …

Compensation

What Does the Color of Your Logo Say About Your Business? (Infographic)

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?<p>The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow …

McDonald's

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. Some famous company logos have so much emotional power that they don’t need to spell out …

Your Sneak Peak at the Future of Infographic Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Infographic marketing started off with a bang a few years ago and still remains a very popular way of delivering a message to a targeted audience. Why did infographics become so popular and why does this form of media continue to be an …

Infographics

5 Ways to Make Your Employees Hate You

Some of the qualities that make you an effective entrepreneur are the same things that make you a tough boss to tolerate. No, really.<p>Your employees may admire your mission and be impressed by your drive, but don't let it fool you: this is your vision and your company, not theirs. Expecting them to …

Young Millionaire: Inside the Mind of Yahoo's Teen Sensation Nick D'Aloisio

Brains. Power. Millions of dollars in the bank. Nick D’Aloisio has them all. Already. And he’s only 18.<p>You might have heard that D’Aloisio sold his viral Summly mobile news summarization app to Yahoo a year ago for a cool $30 million. He was just 17 at the time. The Australia-born British …

Entrepreneurship

Feature: The Curious History Of Knives, Forks And Spoons

You use them every day. They're some of the most simple but useful devices in existence. They're used the world over. But who, exactly, invented …