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Your World: Advertising

Covering the intersection of advertising, media and technology.

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    Your World: Advertising

      Insights

      Super Bowl 2022 commercials and the brands buying them

      Super Bowl 2022 commercials and the brands buying them

      TurboTax (Intuit) Buy: TurboTax will return to the Super Bowl with a 45-second commercial. This is its ninth consecutive spot. TurboTax was the first …

      Why You Should Look at Data for Smart Marketing

      Why You Should Look at Data for Smart Marketing

      verified_publisher
      Entrepreneur - Kartik Anand

      Good marketing strategies are not birthed merely in experience, connections or gut-feel anymore. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and …

      Industry Latest

      DOOH and connected TV 'will encourage' advertisers to shift money back into brand-building
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      DOOH and connected TV 'will encourage' advertisers to shift money back into brand-building

      Digiday: Content & Commerce

      The Work

      Adweek: Digital Marketing