Cloud-based services and operations have gone from high-growth to absolutely essential technology during the pandemic this year. Faced with business …
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Insights
TurboTax (Intuit) Buy: TurboTax will return to the Super Bowl with a 45-second commercial. This is its ninth consecutive spot. TurboTax was the first …
The Work
The American retail giant wants to strike an emotional chord. When Adweek spoke to Walmart’s executive vice president and chief customer officer …
Adweek: Digital Marketing
Gaps are inevitable when it comes to anticipating consumers' requests—but there are better ways to narrow those misses. I often talk about …
Digiday: Beyond Ads
As Samsung builds out a metaverse marketing strategy, the company is taking a test-and-learn approach across various virtual platforms. During …
It's hard to think of a better way for Twitter CEO Jack Dorsey to poke Mark Zuckerberg in the eye than announcing a rebuttal to his controversial …