For BrandsDOOH and connected TV 'will encourage' advertisers to shift money back into brand-buildingcampaignlive.co.uk - Gideon SpanierMarketers will invest more in brand-building, rather than short-term performance, as established media channels such as out-of-home and TV become …
For Brands'We have a problem': ANA Masters annual gathering sees threats everywhereDigiday - Kerry FlynnInside a ballroom in Orlando, home of this year’s Association of National Advertisers Masters of Marketing conference, thousands of marketers sang …
For BrandsIn-house agency talk dominates stage at ANAAd Age - Adrianne Pasquarelli.The skyrocketing growth of internal agencies—78 percent of marketers now have some form of in-house team, up from 58 percent five years ago, …
For BrandsPeople, not consumers: 5 things we learned from the ANA meeting - DigidayDigiday - Kerry FlynnOver four days in Orlando, marketers played golf, watched commercials from top CMOs and attended concerts. But when P&G marketing chief Marc …
For BrandsVerizon suggests its media business is strugglingAxios - Sara FischerVerizon says its media arm, Oath, which consists of AOL, HuffPost, Yahoo and other digital brands, is struggling to drive revenue. Why it matters: …
For BrandsAxios Media TrendsAxios - Sara Fischer1 big thing: Madison Avenue's trust problem The world's largest advertising companies face a growing threat from clients moving more of their media …
