Industry Latest

Most recent stories in Industry Latest

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  For Brands

  

  DOOH and connected TV 'will encourage' advertisers to shift money back into brand-building

  campaignlive.co.uk - Gideon Spanier

  Marketers will invest more in brand-building, rather than short-term performance, as established media channels such as out-of-home and TV become …

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  For Brands

  

  'We have a problem': ANA Masters annual gathering sees threats everywhere

  Digiday  - By Kerry Flynn

  Inside a ballroom in Orlando, home of this year’s Association of National Advertisers Masters of Marketing conference, thousands of marketers sang …

• https://adage.com/article/cmo-strategy/house-agency-talk-dominates-stage-ana/315413/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1541253692&utm_visit=2106278

  

  For Brands

  Oct 29, 2018
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  For Brands

  

  People, not consumers: 5 things we learned from the ANA meeting - Digiday

  Digiday  - By Digiday

  Over four days in Orlando, marketers played golf, watched commercials from top CMOs and attended concerts. But when P&G marketing chief Marc …

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  For Brands

  

  Verizon suggests its media business is struggling

  Axios - Sara Fischer

  Verizon says its media arm, Oath, which consists of AOL, HuffPost, Yahoo and other digital brands, is struggling to drive revenue. Why it matters: …

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  For Brands

  

  Axios Media Trends

  Axios - Sara Fischer

  October 16, 2018 Thanks for subscribing to Media Trends. Tell friends to follow along by signing up here. Axios on HBO: Check out the trailer for our …