Cannes Lions

Most recent stories in Cannes Lions

• Adweek: The Latest

  • 

    The 12 Best Outdoor Ad Campaigns of the Year

    Adweek - David Griner
  • 

    'You Want Me to Write FCK on a Bucket?' How KFC's PR Crisis Became a Print Ad for the Ages

    Adweek - David Griner
  • 

    Watch All 11 of the Year's Best Ads, According to the Cannes Lions Film Jury

    Adweek - David Griner
  • 

    How Music Can Foster an Emotional Connection Between Brands and Audiences

    Adweek - Mikko Matikka
• 

  For Brands

  

  Ensuring That the Necessary Conversations Are Had at This Year’s Cannes

  Adweek - Shiv Singh

  Opinion: Even if they aren’t exactly easy or enjoyable. Every year, the global marketing industry descends upon Cannes, France for the Cannes Lions …

• 

  For Brands

  

  'Google and Facebook won': old guard of advertising under threat in Cannes

  The Guardian - Jim Waterson in Cannes

  Internet giants’ growing control of ad spend brought a sense of change to Cannes Lions festival Cannes rolled out the red carpet this week but the people walking up the staircase to the cinemas in the Palais des Festivals on the seafront were not movie stars. Instead they were among the thousands of …

• 

  For Brands

  

  Three takeaways from the Cannes Lions festival in 2018

  Quartz - Jenni Avins, Jason Karaian

  Cannes, France This week, thousands of media and marketing executives, creative directors, and advertising salespeople gathered for the annual Cannes Lions advertising festival in the south of France. Per usual, the rosé flowed freely and helicopters carried A-listers in and out of the port, lined …

• 

  For Brands

  

  Top 5 ads of the week: Cannes Lions Grand Prix edition

  Fast Company - By Jeff Beer

  Nike celebrates London locals, a decentralized clean-energy project, making trash a country, creating JFK’s last speech, and an environmental tourist pledge. Bonjour! Salut! Many French felicitations to you from the Riviera, where the attention industry has gathered for the last week of its biggest …

• 

  For Brands

  

  Here are all of the awards Apple took home at Cannes Lions 2018

  9to5Mac - Michael Steeber

  2018’s Cannes Lions International Festival of Creativity has just wrapped up, and all of the award winners have been announced. Apple has historically had a significant presence at the festival, but this year represented one of their strongest showings in recent memory. If you’re not familiar with …

• 

  For Brands

  

  Cannes Lions: Key Take-Aways From the Annual "Festival of Creativity"

  hollywoodreporter.com - Rhonda Richford

  While the Cannes Lions annual “festival of creativity” can usually be counted on to generate interest by bringing together an eclectic mix of …

• https://www.recode.net/2018/6/23/17492080/cannes-lions-2018-facebook-youtube-advertising-twitter

  

  For Brands

  Jun 24, 2018
• 

  For Brands

  

  Akon launches a cryptocurrency that's called, wait for it, AKoin

  Mashable - Johnny Lieu

  You can't beat that very real name. Cryptocurrency has had its fair share of celebrity backers. While the likes of Steven Seagal have merely become ambassadors for these outfits, "Smack That" singer Akon is coming out with his own cryptocurrency which plays on his name: AKoin. Akon, real name Aliaume …

• 

  For Brands

  

  Small Nation, Big Wins: 'Palau Pledge' Tops Cannes Lions With 3 Grand Prix

  Adweek - Doug Zanger

  The ambitious Palau Pledge campaign wins big, netting 3 Grand Prix and 7 total Cannes Lions. CANNES, France—Palau Pledge, the ambitious project …

• 

  For Brands

  

  HP Launches New Diversity Initiative

  Cheddar

  Antonio Lucio, Global CMO and Communications Officer at HP, joined Cheddar's Peter Gorenstein from the Cannes Lions festival to discuss the "More …

• 

  For Brands

  

  How Women at Cannes Experience an Awakening to Issues

  Adweek - Kathleen Griffith

  Where they otherwise felt alone. On the eve of Cannes Lions 2018, I invite us all to consider a different M.O. at the festival this year. Not an “or,” …

• http://www.thedrum.com/news/2018/06/21/the-drum-cannes-lions-2018-its-common-sense-brands-seek-sustainability-says-mars

  

  For Brands

  

  The Drum

  Jun 21, 2018
• 

  For Brands

  

  Spike Jonze’s amazing HomePod ad wins Cannes advertising award

  Cult of Mac - Ed Hardy

  A Grand Prix in the Cannes Entertainment awards went to “Welcome Home,” a long-form ad for the HomePod created by Spike Jonze. The goal of the “Lions” is to reward education or advertising excellent enough to qualify as art.. Watch the brilliant 5-minute ad below: “Music is at the core, the complex …

• 

  For Brands

  

  Twitter's revenue chief on the ad market

  CNBC

  Matt Derella, Twitter head of revenue and content, speaks with CNBC's Andrew Ross Sorkin and Julia Boorstin from the Cannes Lions festival about the …

• http://www.thedrum.com/news/2018/06/21/isobar-cleans-up-cannes-with-grand-prix-win-and-philips-virtual-beard-launch

  

  For Brands

  

  The Drum

  Jun 21, 2018
• 

  For Brands

  

  3 Campaigns That Set the Highest Bar for Craft at This Year's Cannes Lions

  Adweek - Doug Zanger

  Three craft-centric Cannes Lions Grand Prix winners set a high bar and show the power of art and emotion. CANNES, France—Three craft-centric Grand …

• 

  For Brands

  

  In Cannes, a marketer backlash to influencers is growing

  Digiday  - Shareen Pathak

  The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words against so-called …

• 

  For Brands

  

  Panic might be a theme for advertisers Cannes Lions: Hearst's Joanna Coles

  CNBC

  Joanna Coles, Hearst Magazine chief content officer, speaks with CNBC's Andrew Ross Sorkin in Cannes, France about the future of digital advertising.

• http://www.thedrum.com/news/2018/06/20/the-drum-cannes-lions-2018-six-second-ads-are-the-future-only-part-the-bigger-media

  

  For Brands

  

  Ty Braswell

  Jun 20, 2018
• 

  For Brands

  

  Martin Sorrell expected to address controversial WPP exit

  New York Post - Alexandra Steigrad

  CANNES — Sir Martin Sorrell is trying to clear his name. The ex-WPP boss, who is set to be interviewed Friday by Ken Auletta on stage here at the …

• 

  For Brands

  

  Here's What You Need to Know About Cannes Lions on Day 2

  Adweek - Stephanie Paterik

  Will audio overtake video, or just the festival? As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance …

• 

  For Brands

  

  Here's What You Need to Know About the First Day of Cannes Lions 2018

  Adweek - Stephanie Paterik

  Is the international festival a boon, or boondoggle? Sun- and rosé-soaked marketers are congregating in this seaside resort town this week to fete the …

• 

  For Brands

  

  Cannes Lions: Footwear Queen Tamara Mellon on Rehab, Bankruptcy and Reinvention at 50

  hollywoodreporter.com - Dana Kennedy

  The co-founder of Jimmy Choo spoke about her train-wreck lifestyle and why she still has "impostor syndrome." For the cynical, the former party girl …

• 

  For Brands

  

  A 43-minute film about a prostitute wins a Cannes Lions Grand Prix

  Fast Company - By Jeff Beer

  Corazón by New York’s Montefiore Health System took home the Health and Wellness Grand Prix. Corazón by New York’s Montefiore Health System is a 43-minute film that tells the story of a Dominican sex worker receiving a new heart. It’s essentially a long-form organ donation PSA, and the narrative …

• 

  Ben Wasserman

  Jun 19, 2018

  “When the purpose is right...it works” @lindayacc on #SeeHer and purpose-driven marketing at @MediaLink Daily Dose.

• 

  Gabriella Schwarz

  Jun 19, 2018

  “The way to come back is to not try and hide what you did....You have to own it,” @TamaraMellon tells @mt_carney @Cannes_Lions #CannesLions

• 

  Gabriella Schwarz

  Jun 19, 2018

  .@christytanner: “We take a stand every day by what we choose to cover.” @CBSNews has kept foreign bureaus open, which is taking a stand for “reporting the news.” #CannesLions #MediaLinked

• 

  For Brands

  

  An 'eye language' for paralyzed people wins Cannes Health Grand Prix for Good

  Ad Age - Nat Ives.

  A campaign described by one jury president as a kind of "cure for paralysis" has won the Health Grand Prix for Good at the Cannes Lions International …

• 

  For Brands

  

  Bumble staff faced threats and harassment after gun picture ban

  Fast Company - By Ruth Reader

  Women who support limiting guns in any way have long faced threats and cyberbullying from pro-gun activists. Bumble stirred the ire of pro-gun activists when the company decided to ban pictures of firearms from profile photos. In a Cannes Lion panel discussion today with Hearst chief content officer …

• http://www.thedrum.com/news/2018/06/18/adobe-kicks-cannes-lions-activity-with-the-launch-attribution-iq

  

  For Brands

  Jun 19, 2018
• 

  For Brands

  

  “Fire and Fury” author Michael Wolff breaks down Donald Trump’s sales tactics

  Quartz - Jenni Avins

  Cannes, France At the Cannes Lions, an advertising festival in the south of France that attracts thousands of media and marketing executives, creative directors, and advertising salespeople, Fire and Fury author Michael Wolff described Donald Trump in terms that his audience understands well. “Just …