Pizza Pizza Hut and Kellogg partner to create stuffed Cheez-It pizzaCNBC - Amelia Lucas Pizza Hut has pizzas for meat lovers, cheese lovers and veggie lovers. Now the Yum Brands chain even has one for Cheez-It lovers. The pizza chain is …
LEGO movie Lego wants to ‘rebuild the world’ in first global brand campaign for 30 yearsAd Age - Alexandra Jardine. Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years. While the iconic toy company …
Advertising Industry A Brief History of Sexy Colonel SandersAdweek - David Griner Is it weird to turn a decades-dead fried chicken entrepreneur into a modern sex symbol? Hell yeah it’s weird. But when it comes to Colonel Sanders’ …
Logos Consumers aren't finding minimalist logos likable or authenticBusiness Insider - Ivan De LuceIt turns out the on-trend logos are, the research says, getting it wrong. We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But
Branding San Francisco condemns 'illegal' Twitter stencil ad campaignthedrum.com - John McCarthy Twitter’s latest guerilla advertising has wrought condemnation from San Francisco city hall with one official warning the social media company “our …
Women's News Corporate feminism: How brands hopped on the fempowerment bandwagonDigiday - Ilana Kaplan Inside the walls of women’s social-networking club The Wing Soho is an Instagram fantasy with luxe beauty products, lush plants and millennial pink …
Toronto Raptors Toronto Raptors Introduce Branded HijabsThe New York Times - Mariel PadillaThe Toronto Raptors have introduced a new line of team-branded hijabs in an effort to be more inclusive to fans of all cultures. The team partnered with Nike to design the hijabs — head coverings worn
Advertising Industry Sesame Street Characters Wreak Havoc in This Cute Farmers Insurance CampaignAdweek - Minda Smiley With 50 years of airtime under their belt, the muppets of Sesame Street have seen it all—which is probably why Farmers Insurance tapped some of the …
Pizza Hut Creative Work of the Week: Pizza Hut lights its spokesperson’s pants on fire when he tells liesthedrum.com - Kyle O'Brien Parker J Patterson is smooth under fire, pulling off a seamless promotion of Pizza Hut’s discount menu while wearing a flaming pair of pants. The …
Business Underwear Ads Lose the Macho: How Marketing Has Embraced Real MenThe New York Times - Tiffany HsuAre you a man who plays dress-up with your daughter? Do you enjoy bowling, and are you terrible at it? Do you have hopes and dreams and insecurities and flaws and a belly that looks more like baked alaska
Eyewear New eyewear campaign features ‘unconventional’ models: ‘We are all imperfect’ABC News - Zoe Moore Designer eyewear brand Etnia Barcelona just launched a campaign that we can all get behind. The campaign, titled “I’MPERFECT,” challenges stereotypes …
Play buttonBranding Grab encourages riders & drivers to spread positivity in 'Capturing One Million Smile' campaignthedrum.com - Taruka Srivastav Grab has started a campaign 'Capturing One Million Smile' to encourage riders and others to participate by posting their smiling photos on Instagram …
Cheetos Inside the Dazzling, Incredibly Orange Cheetos Fashion ShowVICE - Bettina MakalintalI left the first ever Cheetos fashion show covered in orange glitter, wearing bright red flame eyeshadow, and carrying a bag full of Flamin' Hots, looking vaguely like a Guy Fieri flame shirt personified.
Laundry NFL now means 'Not For Laundry' in new Tide campaignAd Age - Jack Neff. At least that's what Tide suggests in a campaign enlisting the league, Peyton Manning, NBC, Gwen Stefani and others for a new push that aims to …
Kellogg Kellogg debuts a silly (but maybe also brilliant?) brand nameAd Age - Angela Doland. Kellogg goes ‘Incogmeato’ Is it possible for a brand name to be so cheesy, so absolutely absurd, that it’s actually brilliant? Kellogg Co.’s …
Advertising Industry A Smile Gets You Out of Awkward Situations in Delta Dental’s CampaignAdweek - Minda Smiley What’s in a smile? For many, vanity trumps all when it comes to investing in those pearly whites, while others see a trip to the dentist’s office …
Starbucks Starbucks redefines its creative brand expression with public websitethedrum.com - Kyle O'Brien If you think it’s too soon for the pumpkin spice latte (PSL) at Starbucks, let yourself be distracted by the brand’s design evolution, which the …
Ketchup Hold the ketchup, pass the ranch!Ad Age - Jack Neff. When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner …
Johnny Depp Dior Pulls “Sauvage” Ads Featuring Johnny Depp After Extensive Criticisminsidehook.com - Tobias Carroll What happens when you blend a culturally insensitive ad campaign with a celebrity whose public image has seen better days? You’d have the controversy …
Advertising Industry How running brand Tracksmith has taken an anti-Nike approach to building a brandDigiday - Digiday The name Tracksmith may not resonate with the average shopper, and that’s OK with the brand’s co-founder and CEO, Matt Taylor. The brand was built …
Advertising Industry One of Taylor Swift’s New Songs Is Doubling as a Fundraiser for Music EducationAdweek - Minda Smiley Taylor Swift’s latest album, “Lover,” has debuted to much fanfare all over the world. In Toronto, one song in particular is standing out because of …
Play buttonIKEA Ikea believes it has the book that will change your life: its 2020 catalogFast Company - Jeff BeerWhen it comes to quality of life, how important is the right couch? Or, say, the right lamp? In Ikea’s newest ad, one man finds the ultimate book that might just hold all the answers. Created by Ogilvy,
Doritos Doritos removes the name from its logo to appeal to Gen Z in ‘Another Level’ campaignthedrum.com - Kyle O'Brien Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos …
Walt Disney World Resort Target, Disney partner on store displays to grab holiday salesAd Age Target Corp. will create a dedicated section for Walt Disney Co. products inside some of its stores just in time for the holidays, looking to boost …
Advertising Industry For National Dog Day, BarkBox Will Write a Song Based on a Photo of Your Good PupperAdweek - Shannon Miller As the world around us steadily crumbles, there’s one unifier that bonds us and offers a rare beacon of happiness: dogs, one of the few forces of …
Millennials 8 Advertising Mascots That Followed Millennials Through Childhood to Present-DayAdweek - Rachael Brennan Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved …
Play buttonCoral Reefs World Surf League backs campaign to preserve coral reefs with florescent Pantonethedrum.com - Kyle O'Brien The World Surf League (WSL) is helping protect the oceans its surfers compete in through a collaboration with ‘Glowing Glowing Gone’ – a global …
PopeyesChick-fil-A and Popeyes Just Did Something Brilliant, and Customers are Going Crazy. (Now Wendy's and Shake Shack Are TryingInc Magazine - Bill Murphy Jr.Once upon a time we had the Burger Wars: McDonald's versus Burger King. Then we had a battle between the burger places and the chicken restaurants. Now, there's a chicken civil war, in which a trio of
Play button Electrify America aims to get more drivers interested in electric cars with ‘Normal Now’ campaignthedrum.com - Kyle O'Brien At one time, email and online dating seemed weird and a bit creepy. Now, both activities are a part of the modern landscape. That’s the concept …
Play buttonBranding McDonald drops cult-like brand 'Schnuggs' in spicy nuggets launchthedrum.com - Imogen Watson To celebrate the launch of the spicy variety of its fan favourite – McChicken Nuggets – McDonald's has created a spoof hype brand called …
For BrandsAdvertising Industry ‘This allows for pivots into numerous areas’: Why Vogue has got into recruitmentDigiday - Lucinda Southern
For Brands BBC and rapper Ms Banks create empowerment anthem for Women's World Cupcampaignlive.co.uk - Brittaney Kiefer
For Brands A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study FindsAdweek - Josh Sternberg
For Brands The “mind-boggling” task of protecting New York City from rising seasMIT Technology Review - Courtney Humphries
For BrandsPlay buttonCulture Camp, the theme of this year’s Met Gala, is almost impossible to define. Here’s our best effort.Vox - Constance Grady
For Brands H&R Block Turns Tax Day Into ‘Relax Day’ by Livestreaming a Sloth Just ChillingAdweek - David Griner
For BrandsMarie Kondo How Flipboard Users are Discovering the Art of Tidying Upmedium.com - Flipboard for Brands
For Brands Apple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most SitcomsAdweek - David Griner
For Brands Land of the free-from-crowds: the best US national parks you've never visitedLonely Planet - Andy Murdock
For Brands He wanted notoriety. But it is New Zealand's stoic leader who has become the face of a tragedyCNN - By Hilary Whiteman, CNN
For Brands Concert Review: Robyn Enraptures Madison Square Garden With Unpredictable, Hit-Filled SetVariety - Jem Aswad
For Brands P&G Spain Reveals the Stunning Imbalance in Household Duties Between Women and MenAdweek - Amy Corr
For BrandsGender Mark Read says 'public record' is forcing WPP to act on widening gender pay-gapthedrum.com - Rebecca Stewart
For BrandsAdvertising Industry Pop-Up Magazine is now helping brands put on their own eventsDigiday - Tim Peterson
For Brands The Story Behind Instagram’s Addictive Account Linking The Nanny Costumes to Modern ArtAdweek - David Griner
For BrandsLady Gaga Jennifer Hudson Has Meme-Worthy Reaction to Lady Gaga's Acceptance Speech at the Oscars: 'My Exact Mood,' Twitter SaysPeople - By Jason Duaine Hahn
For Brands Marketers Can Tap Into Mobile Advertising to Create a Successful EventAdweek - Kristen Alexander
For Brands Amazon’s New Program Lets Developers Reward Users With Gifts From the SiteAdweek - Lisa Lacy
For Brands How David Marchese Will Transform The New York Times Magazine’s Talk ColumnAdweek - Sara Jerde
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