For Brandsflipped into The Work Walmart’s New Ad Wants to Make You Cry Adweek - Lisa Lacy When Adweek spoke to Walmart’s executive vice president and chief customer officer earlier this year, Janey Whiteside said she wanted to forge …
For Brandsflipped into The Work Girl tries to translate Christmas questions into reindeer in Microsoft holiday ad thedrum.com - Kyle O'Brien Microsoft is blending tradition with technology in its latest holiday ad, showing off its Microsoft Translator in a little girl’s interaction with a …
For Brandsflipped into The Work Cardi B plays a ballin’ bejeweled Santa in Pepsi’s cold hard cash holiday promo thedrum.com - Katie Deighton Pepsi has unveiled a Christmas ad completely antithetical to Coca-Cola’s wholesome winter imagery as it looks to promote the act of giving cash …
For Brandsflipped into The Work Apple’s holiday ad about the iPad is a tearjerker with a twist Ad Age - Alexandra Jardine Just in time for people's Thanksgiving journeys, Apple has unveiled this year’s holiday ad, and if you thought an iPad wouldn’t make you feel …
For Brandsflipped into The WorkAdvertising Industry 6 of the Funniest Ads From Around the World You May Have Missed This Year Adweek - Minda Smiley As the holidays and their accompanying sentimental ads continue to roll in (just look at Apple’s latest tearjerker), we’ve rounded up some ads that …
For Brandsflipped into The WorkAdvertising Industry Ryan Reynolds pitches a Netflix film, a Samsung TV and a gin brand in one ad Ad Age - E.J. Schultz. Talk about marketing multitasking. In his latest ad appearance, Ryan Reynolds pitches three products at once—his new Netflix movie, a Samsung TV and …
For Brandsflipped into The WorkArtificial Intelligence AI creates the perfect(ish) Nike commercial after studying nearly 10 years of ads TNW - Tristan GreeneWorking in advertising can’t be easy. For every “I’m lovin’ it” or “Just Do It” there’s thousands of crappy, forgettable slogans that never caught on. But it’s nearly 2020 and that means the brave front-line
For Brandsflipped into The WorkBranding How Health-Ade is shifting its messaging and media plan to get soda fans drinking kombucha thedrum.com - Katie Deighton Once stocked exclusively at natural food shops and farmers’ markets, kombucha brand Health-Ade has spent the last few years trying to expand its …
For Brandsflipped into The WorkAdvertising Industry Dick’s Sporting Goods Channels Holiday Magic to Show How Items Come to Life at Night Adweek - Jane L. Levere For its annual holiday ad, retailer Dick’s Sporting Goods lets viewers discover what happens behind the scenes in a Dick’s store after hours, when a …
For Brandsflipped into The WorkAdvertising (UK) McDonald’s celebrates the power of imagination in Christmas ad marketingweek.com - By Molly Fleming McDonald’s is celebrating the power of imagination in its Christmas ad, which sees a reindeer brought to life by a young girl’s imagination. ‘Archie …
For Brandsflipped into The WorkAdvertising Industry How Ford is taking on Tesla with its Mustang Mach-E Ad Age - E.J. Schultz. Ford is putting major marketing behind its new Mustang Mach-E electric crossover as the automaker uses one of its most iconic nameplates to muscle …
For Brandsflipped into The Work KFC runs series of animated Christmas ads wishing people luck with cooking a turkey thedrum.com - Jennifer Faull This year, the Mother London-created advertising push will instead consist of five 10 second ads that will run on TV, social and OOH. They range from …
For Brandsflipped into The Work Angry Birds celebrates 10th birthday with Unicef anger campaign thedrum.com - Imogen Watson To celebrate 10 years of the popular mobile game, Angry Birds has launched a social good campaign, that turns anger into a positive force for …
For Brandsflipped into The WorkGraphic Design HP taps Michel Gondry to direct a (scary) modern-day version of the '12 Days of Christmas' Ad Age - Alexandra Jardine
For Brandsflipped into The Work Disney+ marketing push goes down to the wire thedrum.com - Andrew Blustein Disney’s streaming service, Disney+, has officially launched today (Tuesday 12 November). The Disney+ marketing team has taken to the streets of New …
For Brandsflipped into The WorkBranding Why Airbnb is partnering with the Olympics in time for Tokyo 2020 thedrum.com - John McCarthy Airbnb is set to announce a multi-year sponsorship with the International Olympic Committee (IOC) ahead of Japan 2020, a major marketing deal for the …
For Brandsflipped into The WorkAdvertising Industry Twitter’s New Ads Have Some Fun With the Fact That Users Can’t Stop Looking Adweek - David Griner People have a lot of compulsions, some obviously less healthy than others. Where does Twitter addiction fall on that scale? That probably depends on …
For Brandsflipped into The WorkAdvertising Industry Behind Coke’s move to boost sparkling water sales with new Aha brand Ad Age - E.J. Schultz. Coca-Cola Co., which has lost ground in the sparkling water race to PepsiCo, is trying to stage a comeback with its biggest North American brand …
For Brandsflipped into The WorkMarketing BMW Just Publicly Mocked Mercedes. It Didn't Anticipate the Masterful Response Inc Magazine - Chris MatyszczykAbsurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I tend to judge car brands by those who drive them. Currently, I see more painfully arrogant driving
For Brandsflipped into The WorkAdvertising Industry Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day) Adweek - Ian Zelaya Multiple steakhouses have been opened by pro football players, and soon LaDainian Tomlinson will join the likes of Vince Young, John Elway and Mike …
For Brandsflipped into The WorkBranding Angry Orchard uses the flawed first take of its ad to promote its unfiltered cider thedrum.com - Kyle O'Brien Angry Orchard’s head cider maker Ryan Burk apparently doesn’t much like being on camer. So to get him to be the lead on the brand’s new Crisp Apple …
For Brandsflipped into The WorkMacaulay Culkin Macaulay Culkin poses with an iguana for Happy Socks’ Christmas ad thedrum.com - Kyle O'Brien Fun sock brand Happy Socks has enlisted Macaulay Culkin for its irreverent Christmas ad. The former child star is already linked to the holidays …
For Brandsflipped into The WorkSocial Media Facebook launches corporate rebrand to soothe antitrust concerns - CityAM cityam.com Facebook has today unveiled a rebrand for the parent company, in an effort to help users understand what apps and companies the tech giant owns and …
For Brandsflipped into The WorkAirPods Apple displayed colossal images of dancers around the world, and then stuck AirPods in their ears Ad Age - Ann-Christine Diaz Apple went massive with its new global campaign to promote something so tiny—its new AirPods Pro. Along with TBWA/Media Arts Lab, the company dropped …
For Brandsflipped into The WorkAdvertising Industry Pizza Already Unites the World, But This Progressive Chain Thinks It Can Do More Adweek - Shannon Miller There are a few reasons that pizza is one of the most popular dishes in the world. Not only is it the culmination of some of the best foods—bread, …
For Brandsflipped into The Work Mark Zuckerberg vs. Jack Dorsey is the most interesting battle in Silicon Valley CNBC - Steve Kovach It's hard to think of a better way for Twitter CEO Jack Dorsey to poke Mark Zuckerberg in the eye than announcing a rebuttal to his controversial …
For Brandsflipped into The Work Pro-Trump Facebook ads misled thousands of people to gather their data - Business Insider Business Insider - Aaron HolmesA Facebook ad purchased by a pro-Trump super PAC earlier this month falsely told thousands of users that they needed to register to vote in order to collect their personal information. "Official records
For Brandsflipped into The WorkPopeyes Louisiana Kitchen Popeyes’ Chicken Sandwich Will Return This Sunday (While Chick-fil-A Is Closed) Adweek - David Griner When a fast food chain says it’s sold out of a product, you’d probably expect to see the item back on sale within 24 hours. Near the end of August, …
For Brandsflipped into The WorkLVCVA Las Vegas creates an ‘excuse generator’ to get out of family Thanksgiving dinner thedrum.com - Kyle O'Brien Many people are wrangled into uncomfortable, chaotic and dysfunctional family dinners on Thanksgiving. For those who want to tap out, Las Vegas has a …
For Brandsflipped into The WorkBranding Burger King enlists medium to make spirits taste its Ghost Whopper thedrum.com - Kyle O'Brien Burger King is venturing into the spirit world with its latest concoction, just in time for Halloween, and it enlisted a famed medium to help bring …
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