Game of Thrones Best Game of Thrones ads of all timecampaignlive.co.uk - Orianna Rosa Royle After eight seasons, the series has reached an epic end, so Campaign has rounded up the best campaigns produced around the fantasy show. Warning: …
Sony Pictures Sony Pictures partners for Men in Black experiencecampaignlive.co.uk - Fayola Douglas Register for free today to be eligible for email bulletins and further access to articles. If you have recently become a member, please follow the …
Pepsi Pepsi goes Instagram-heavy for summer campaignAd Age - E.J. Schultz. Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its …
Advertising Industry The Top 5 creative brand ideas you need to know about right now: May 20, 2019Ad Age - Ann-Christine Diaz and Max Sternlicht. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. Coca-Cola: Avengers Pin Tabs, WMcCann …
FlipboardIcon version of the Flipboard logoBurger King The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing – AdweekAdweek In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s …
Diana Ross Boots sings for body confidence in summer campaigncampaignlive.co.uk - Simon Gwynn Register for free today to be eligible for email bulletins and further access to articles. If you have recently become a member, please follow the …
Nike Nike's newest spot highlights women's athleticsAd Age - Orla McCaffrey . The latest addition to the brand’s “Just Do It” campaign, the spot, "Dream with Us," focuses on the U.S. women’s national soccer team and launches …
Starbucks Starbucks gained over $2B in free advertising thanks to ‘Game of Thrones’ mistakewzzm13.com - Author: Adrianna Rodríguez We’re almost to the penultimate episode of “Game of Thrones,” but fans can’t stop talking about the rogue coffee cup that appeared on Sunday’s fourth …
Anheuser-Busch Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing RelevantAdweek - By Marty Swant As Anheuser-Busch InBev transforms its marketing to become hyper-relevant to a variety of audiences, it’s moving away from standard focus groups—and …
Play buttonCathay Pacific Cathay Pacific unveils new brand message in rebranding campaignthedrum.com - Shawn Lim Cathay Pacific has unveiled a new tagline as part of its rebranding, which aims to show its commitment to put customers first by focusing on their …
Ralph Lauren Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’thedrum.com - Katie Deighton The strategy behind Ralph Lauren’s recent bump in digital marketing spend lies in its aim to rapidly repackage its core marketing story for a new …
Etsy Etsy ramps up marketing in reversal after pullbackAd Age - Adrianne Pasquarelli . Consumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including …
Play buttonLaundry Jose Cuervo's Cinco Promo: Free Laundry For A Year (Huh?)mediapost.com - Karlene Lukovitz As with all holidays, it can't be easy coming up with new angles on Cinco de Mayo year after year. This time, the tequila brand is running a …
Kentucky Derby Kentucky Derby is courting a younger audience through brand activationsthedrum.com - Kyle O'Brien Churchill Downs is a racetrack steeped in tradition – the home of the Kentucky Derby for 145 years and the first stop of what many three-year-old …
Advertising Industry Bud Light Is Debuting a Rainbow Bottle This Weekend in Support of LGBTQ PrideAdweek - By David Griner Making its first public appearance at tonight’s GLAAD Media Awards, a new Bud Light rainbow bottle will soon be on sale nationwide for Pride Month in …
Burger King Burger King Harvests Children’s Tears to Mock McDonald’s With ‘Clown-Free’ Birthday AdsAdweek - By David Griner When Burger King’s marketing teams aren’t setting fire to just about everything these days, they’re putting the torch to mega-rival McDonald’s. In …
Jeff Bridges Jeff Bridges becomes bridge across Amsterdam canal in Amstel campaigncampaignlive.co.uk - Simon Gwynn Register for free today to be eligible for email bulletins and further access to articles. If you have recently become a member, please follow the …
Play buttonKevin Hart Kevin Hart takes over the front desk at a health club for MTN Dew sweepstakes campaignthedrum.com - Kyle O'Brien MTN Dew has introduced a new phrase that it hopes will take off, thanks to Kevin Hart and a sweepstakes encouraging people to take some deserved time …
Mother's Day KFC's 'Chickendale's' dancers will get Mom hot and bothered for Mother's DayAd Age - I-Hsien Sherwood Friendly reminder: Mother’s Day is May 12, just around the corner. For anyone fresh out of ideas for a gift, KFC has you covered, with customizable …
Play buttoniPhone XS Ads We Like: Apple says not to mess with Mother Earth with action-packed iPhone filmthedrum.com - Kyle O'Brien Apple has promoted its ‘Shot on iPhone’ campaign for a while, and while it has produced some stunning still photos and compelling videos, the latest …
Serena Williams Beats by Dre Brings in an A-List of Athletes for An Ad You Can't Take Your Eyes Off OfAdweek - By David Griner Most marketers would be over the moon if they got the chance to feature Serena Williams in an ad. Or LeBron James. Or Simone Biles. Or Odell Beckham …
Behind the Rebrand: How Dunkin' Retooled Its Marketing to Become a Beverage-First CompanyAdweek - By Kristina Monllos The coffee chain formerly known as Dunkin’ Donuts surprised consumers last September when it dropped ‘Donuts’ from its name, becoming simply Dunkin’. …
WaterWipes upends 'rosy' babycare ads with '#ThisIsParenthood' documentarycampaignlive.co.uk - Brittaney Kiefer WaterWipes has launched a global campaign aimed at breaking taboos in the babycare category and starting honest conversations about …
H&R Block H&R Block Turns Tax Day Into ‘Relax Day’ by Livestreaming a Sloth Just ChillingAdweek - By David Griner It’s Tax Day in America, and if you’ve put off filing until the last minute, you might be understandably stressed out. Tax prep service H&R Block, …
Amazon Amazon made a skin care line based on what users search forVox - Cheryl WischhoverOn Amazon, you can find thousands of items in any given category. This isn’t always a good thing; it can feel like diving into a black hole. Take two things I recently searched for: “white bathrobe” gave
Play button Nike’s Tiger Woods ad immediately following his Masters win is so darn perfectSB Nation - James DatorNike had a Tiger Woods commercial ready, even though it seemed impossible that he would return to Augusta in 2019 and win where he’s struggled since 2005. The ad honors a remarkable career, and they nailed
Macy's Launches Story, an Instagram-Friendly Retail Concept, in 36 LocationsAdweek - By Ann-Marie Alcántara Macy’s unveiled Story today, a new type of store format in 36 retail locations, spread out over 15 states. The roll out comes about a year after …
Lysol opened a 'hospital' for stuffed animals in need of repair (and sanitizing) | AdAgeAd Age - Ann-Christine Diaz Children's toys can get really gross. They get dragged through the mud, covered in chocolate, drenched in jelly, spaghetti sauce and snot. And if …
KFC pokes fun at Instagram influencers with a Colonel Sanders version | AdAgeAd Age - Jessica Wohl . KFC’s latest colonel isn’t a celebrity. It isn’t even a real person. Meet the Virtual Influencer Colonel, a computer-generated, suave-looking guy …
How Miracle-Gro is tapping #PlantParents to secure its next generation of customersthedrum.com - Katie Deighton Miracle-Gro is working to secure the next generation of its customer base by capitalizing on the millennial trend for ‘plant parenting’. Its tactic …
