Trying To Understand Gen Y? Get Comfortable With Being Uncomfortable

This article is by Noah Kerner, co-founder and CEO of Noise, which helps clients innovate for the 18-34 market. Gen Y has been given a bad rap. Lazy, entitled, job-hopping, socially impaired ADD tech-addicts – that’s what we’ve been told about them. But that’s not the full story. When I compare this …